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Average conversion rate of a Webinar subscription page

by Guilherme Marques
7 replies
Hello!

I've just launched a new product on the market a week ago, and the start of my funnel is basically like this:

1.Facebook AD (inviting the a free webinar class)
2. botmessenger conversation (where I capture the prospect email and send him a link to the webinar subscription page)
3. Webinar subscription page itself

I don't know if I'm right, but I'm finding the webinar subscription conversion really low.

For now it's converting a bit more than 50% of the prospects.

The page is already designed for conversion (good headline, CTA, benefits of the class, etc).

Is this a bad conversion rate for this situation?

Thanks!
#average #conversion #page #rate #subscription #webinar
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  • Profile picture of the author GrantDSC
    Hi,

    If you're getting a 50% signup rate for your webinar that is very good because the average rate is more like 25% to 35% so that's pretty decent.

    However... What's more important is does your webinar convert leads into sales and produce an ROI or at least break even.... This is all that matters.

    Also...use Facebook Ad retargeting to get more people to signup for your webinar and also to get more people to purchase. This is where you will make most of your money...

    Hope this helps!
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  • Profile picture of the author AceOfShirts
    Is it a one-time webinar, recurring or an evergreen recorded webinar?
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    • Profile picture of the author Guilherme Marques
      Originally Posted by GrantDSC View Post

      Hi,

      If you're getting a 50% signup rate for your webinar that is very good because the average rate is more like 25% to 35% so that's pretty decent.

      However... What's more important is does your webinar convert leads into sales and produce an ROI or at least break even.... This is all that matters.

      Also...use Facebook Ad retargeting to get more people to signup for your webinar and also to get more people to purchase. This is where you will make most of your money...

      Hope this helps!
      Thanks for your answer, Grant!

      Until now it converted one person into a sale from 30 attendees.

      And you're right, Facebook retargeting is really powerful, and I din't start doing it yet, but it's because FB didn't allow me to create such a small custom audience


      Originally Posted by AceOfShirts View Post

      Is it a one-time webinar, recurring or an evergreen recorded webinar?
      It's an evergreen recorded webinar!
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      • Profile picture of the author lambertson
        As it was said, sign up rate is pretty decent. Focus on the quality of the webinar, make people think they need your product.
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  • Profile picture of the author Guilherme Marques
    Thank you very much for your help, guys!

    I'm already capturing the prospect's email inside ManyChat, so I have the option to send them a link which directly registers them in the webinar sessions, instead of adding one more step and sending them to the registration page before.

    Do you guys think this would be a good option?
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  • Profile picture of the author dave_hermansen
    50% sure seems like a remarkably high signup rate from ads. It's tough to get anywhere close to that kind of a signup rate from an email list of avid fans!

    What is the pitch ... Sign up for this webinar and get $10,000 wired to your bank immediately! ???
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    • Profile picture of the author Guilherme Marques
      Originally Posted by dave_hermansen View Post

      50% sure seems like a remarkably high signup rate from ads. It's tough to get anywhere close to that kind of a signup rate from an email list of avid fans!

      What is the pitch ... Sign up for this webinar and get $10,000 wired to your bank immediately! ???
      Wow! I'm happy to know it!

      The great promise is "How to immediately boost your sales with a single WordPress plugin"

      But I'm launching this product only to the brazilian market,
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