I am looking for creative, unconventional ideas to promote an infidelity website. The website has no user base as it was just launched. So it is a bit difficult to attract people where there are no people.
I also have access to a sugar dating website user base, so I could redirect some of the users from there. I could also create surveys or interviews with these users so have material for press. But I would really appreciate any insights, ideas, story titles, basically anything.