Should I worry about running out of content? Is recycling content ever okay?

24 replies
So I found a good niche, but I'm worried about starting a website and email list and eventually running out of content to post. Have any experienced marketers experienced this problem? How do you overcome it?? I know you can ask your users what they want and such, but I feel like eventually, you will still run out of content. Does that make it okay to recycle content sometimes, or do you eventually have to switch niches?
#content #recycling #running #worry
Avatar of Unregistered
  • Profile picture of the author Jeffery
    Originally Posted by luna432 View Post

    So I found a good niche, but I'm worried about starting a website and email list and eventually running out of content to post. Have any experienced marketers experienced this problem? How do you overcome it?? I know you can ask your users what they want and such, but I feel like eventually, you will still run out of content. Does that make it okay to recycle content sometimes, or do you eventually have to switch niches?

    Congrats on looking ahead! Few people do that these days (look around the forum).


    A website or blog based on one topic is often a niche and some niche topics are limited in terms of content. Instead of recycling old content some of us plan ahead to update old content before we start a website.


    Content
    {{ DiscussionBoard.errors[11446633].message }}
  • Profile picture of the author Wile E Coyote
    What's your topic?

    We're sitting on about 1,200 published posts, with another 300(ish) in the works. This doesn't include any sales material or landers etc. What our strategy includes is repurposing content across a few platforms. We send out content emails daily, those emails are re-purposed into posts a couple weeks later. Those posts are then later on repurposed into paid newsletter content on specific topics.

    We have enough depth to not have to worry about running out of things. However, even simple topics you don't always have to have unique articles. Home Gardening in January has to be different in June right?

    Just a thought.
    {{ DiscussionBoard.errors[11446658].message }}
  • Profile picture of the author Benjamin Ehinger
    You probably won't ever have an issue with running out of content ideas. You may run into writer's block, which I have gone through before, but there are literally millions of things to write about in just about any niche. Trust me, I have covered Web hosting for about a decade and Real estate for nearly 4 years and still have plenty of ideas and things to write about.

    I like to keep a running list of ideas so that I always have something to write about. You can also check out your competition and see what they are writing about.

    Benjamin Ehinger
    {{ DiscussionBoard.errors[11446668].message }}
    • Profile picture of the author luna432
      Wow. I'm guessing one idea spins into another idea, and another, and so on? I know there are a lot of topics out there related to my niche but I still worry it's too narrow...but maybe I am worrying too much.
      {{ DiscussionBoard.errors[11448496].message }}
  • Profile picture of the author ChrisBa
    I don't think this is something you should worry about. It's a good thing you're thinking ahead but I still think you should move ahead.
    {{ DiscussionBoard.errors[11446720].message }}
  • Profile picture of the author King Manu
    Originally Posted by luna432 View Post

    So I found a good niche, but I'm worried about starting a website and email list and eventually running out of content to post. Have any experienced marketers experienced this problem? How do you overcome it?? I know you can ask your users what they want and such, but I feel like eventually, you will still run out of content. Does that make it okay to recycle content sometimes, or do you eventually have to switch niches?
    What I do is a very simple technique that helped me tremendously. I create a list of ideas, most usually on my phone for easy access. So, I think about the topic that I need ideas upon, and I let the question "What should I write about?" stick in my head. Whenever I get an idea, regardless of what I am doing, I take my phone and write it there. Without details or something, just the basic idea.

    I have found that I get the most interesting ideas when doing mundane things that have nothing to do with the subject. Our subconscious mind is simply constantly working on the problem we try to solve. I never ran out of subjects to write about.

    This has helped me with article ideas, chapters in my books, and anything else I needed.

    Another habit that is practice is to scan Google Images with the topic that I need about. I like to have visual stimulants because that sparks my creativity even more. There are a lot of quotes, infographics, and pictures on almost any kind of topic. Even if I don't find a specific topic there, it still helps my imagination come up with an idea.

    Hope this helps!
    {{ DiscussionBoard.errors[11446812].message }}
  • Profile picture of the author Erick Hennessy
    look for good PLR sites they have thousands of articles and many topics and ideas you will never run out and it's cheap and easy to rewrite
    {{ DiscussionBoard.errors[11446990].message }}
  • Profile picture of the author Jeffery
    Need content? Need ideas? This thread may solve the issues:
    Are you planning for tons of free content becoming available Jan 1?


    Its about expired copyrighted Public Domain Content. There are advantages for marketing.
    {{ DiscussionBoard.errors[11447021].message }}
  • Profile picture of the author funnelmentals
    I would change the way I think about the situation, with the amount of information we have now there is no reason to feel that you will run out of content.

    You will get stuck, but there will always be content. In fact there is more content than people who create content.

    Don't worry yourself about situations that haven't happened and when you get stuck take a break and look at what you have so far and say thanks!

    God speed
    {{ DiscussionBoard.errors[11447523].message }}
  • I prefer not to choose niche that is too narrow so that I have more flexibility and more choice in terms of posting content.
    {{ DiscussionBoard.errors[11447694].message }}
  • Profile picture of the author fastreplies
    Originally Posted by luna432 View Post

    Does that make it okay to recycle content sometimes, or do you eventually have to switch niches?
    Why not?
    Everything is eventually recycled intentionally or not and specially
    in similar niches where people are dealing with the same subjects.



    fastreplies
    {{ DiscussionBoard.errors[11447715].message }}
  • Profile picture of the author senorMk
    I wouldn't worry about running out of content before you've even begun on this journey.

    There are plenty of ways to re-purpose your old content ( if you get to that point ) and basically present in a new a light i.e. an ebook with the top content from your blog or something like that.

    Either way this is probably a case of premature optimization.
    {{ DiscussionBoard.errors[11447887].message }}
  • Profile picture of the author brettb
    If you're active in your niche then you'll never run out of ideas.


    I tend to do more content curation these days. Just set up a load of Google Alerts to keep you in the loop on new developments.


    Also make a Google user then subscribe to a load of relevant YouTube channels. After a little while you'll get a tonne of suggestions about videos you can write about.
    Signature
    {{ DiscussionBoard.errors[11448358].message }}
  • Profile picture of the author TiffanyLambert
    Hey Luna! One of the best skills you can have in this industry is the ability to brainstorm using resources. I always elevate my skillset in this area because many people don't know how to come up with ideas and they get stuck.

    So first focus on "how to brainstorm content ideas" and spend time mastering that so you never come up dry.
    {{ DiscussionBoard.errors[11448497].message }}
  • Profile picture of the author jbsmith
    I wouldn't be concerned about running out of content...I operate businesses in 4 very different niches and content ideas are virtually endless when you know where to look. The bigger challenge is making sure you are close enough to your market, your competition and your offerings/products to have some of that content hit home runs in terms of getting attention and then converting that attention into action.

    Re-purposing content we do all of the time - for example, produce an article, cover that in a video (I don't like reading word-for-word, but do follow the same basic outline as the article), then create a short blog post and link or embed to the video, post on social with links back or re-purpose entirely...re-purposing is not just OK, it's necessary if you really understand who is reading/listening/watching on each platform and why (context)
    {{ DiscussionBoard.errors[11448530].message }}
    • Profile picture of the author Jeffery
      Originally Posted by jbsmith View Post

      I wouldn't be concerned about running out of content...I operate businesses in 4 very different niches and content ideas are virtually endless when you know where to look. The bigger challenge is making sure you are close enough to your market, your competition and your offerings/products to have some of that content hit home runs in terms of getting attention and then converting that attention into action.

      Re-purposing content we do all of the time - for example, produce an article, cover that in a video (I don't like reading word-for-word, but do follow the same basic outline as the article), then create a short blog post and link or embed to the video, post on social with links back or re-purpose entirely...re-purposing is not just OK, it's necessary if you really understand who is reading/listening/watching on each platform and why (context)

      Excellent points.


      Michael Meaney goes into some of the details of that here:
      The Warrior Path
      Traffic Experiment: From 0 to 1,000 visitors a day (free methods only)


      Jeffery 100%
      {{ DiscussionBoard.errors[11448799].message }}
    • Profile picture of the author luna432
      Originally Posted by jbsmith View Post

      I wouldn't be concerned about running out of content...I operate businesses in 4 very different niches and content ideas are virtually endless when you know where to look. The bigger challenge is making sure you are close enough to your market, your competition and your offerings/products to have some of that content hit home runs in terms of getting attention and then converting that attention into action.

      Re-purposing content we do all of the time - for example, produce an article, cover that in a video (I don't like reading word-for-word, but do follow the same basic outline as the article), then create a short blog post and link or embed to the video, post on social with links back or re-purpose entirely...re-purposing is not just OK, it's necessary if you really understand who is reading/listening/watching on each platform and why (context)
      What if the niche isn't as broad as other niches? Like for weight loss there are millions of things to write about. But I have a specific music niche.
      {{ DiscussionBoard.errors[11451947].message }}
      • Profile picture of the author Steve B
        Originally Posted by luna432 View Post

        What if the niche isn't as broad as other niches? Like for weight loss there are millions of things to write about. But I have a specific music niche.

        Luna,

        Think of "niches" in a different way. Weight loss, for example, isn't a niche - instead, it's a very broad and general marketplace with thousands of niches found in it.

        From my own experience, it's much better for a marketer to focus on one niche and keep it narrow. The reason? You want everyone in your audience to be interested in your niche topic.

        So for instance . . . "moms wanting to loss weight after they deliver a baby" is a totally different niche from "overweight senior males." Different demographics, different interests, different motivations, different buying habits, etc. Yet both are in the "weight loss" marketplace.

        Focus your efforts on one distinct niche. If, and when you feel like you have exhausted all your resources, sales, and content in one specific niche, then it's perfectly acceptable to do one of two things:


        1) Create a new site in a totally different niche (many marketers are in several niches at the same time;


        2) Expand your original site into a closely related niche that you have noticed that much of your current audience is already a part of. So for instance, using the example above of "moms wanting to loss weight after they deliver a baby" - those same ladies may also be interested in "weight loss for busy moms with small tots." So now you are adding a related niche to your original niche - you are expanding your business but you still are keeping your focus on similar ideas and content.

        I hope this makes sense.

        I agree with others that content need not be an issue once you learn how to come up with ideas and resources.

        I would set up Google Alerts for all your best keywords and phrases and then look for ideas that come to your attention via your alerts and what's trending on the Internet.

        The very best to you,

        Steve
        Signature

        Steve Browne, online business strategies, tips, guidance, and resources
        SteveBrowneDirect

        {{ DiscussionBoard.errors[11452535].message }}
  • Profile picture of the author pheonix44
    Just find creative ways to present it. You'd be surprised at how changing the way you present something how it can provide value. Experiment with it and see what jumps out at you.
    {{ DiscussionBoard.errors[11451981].message }}
  • Profile picture of the author SiteNameSales
    Check out videos related to your subject on YouTube. Might find some inspiration there.
    {{ DiscussionBoard.errors[11452235].message }}
  • Profile picture of the author helisell
    Originally Posted by luna432 View Post

    So I found a good niche, but I'm worried about starting a website and email list and eventually running out of content to post. Have any experienced marketers experienced this problem? How do you overcome it?? I know you can ask your users what they want and such, but I feel like eventually, you will still run out of content. Does that make it okay to recycle content sometimes, or do you eventually have to switch niches?
    I'm not completely sure that worrying about content running out BEFORE
    you make a website and a list, is the attitude you'll need to see success.

    Build a website, make a list, put out some content like NOW.

    You say you found a good niche...but you don't know for certain if it
    will be the one to build a business around do you.

    What if you do all this research...find enless piles of content to ensure
    you never run out.......but the business bombs?

    Find out if you have a business first.
    Signature

    Making Calls To Sell Something? What are you actually saying?
    Is there any room for improvement? Want to find out?

    {{ DiscussionBoard.errors[11452425].message }}
  • Profile picture of the author Jamel Hassell
    I would not advise you to recycle content without ugrading it with fresh relevant information , images, insert new keywords,and title if need be. However I do advise you to promote it strategically.

    There are several ways of coming up with content ideas. You can use buzzsumo,quora,forumslike this,facebook groups,twitter ,youtube,ask the public.

    You can even search for high ranking content in the top 10 spin it by writing a
    more indepth article on the very same topic.
    {{ DiscussionBoard.errors[11452538].message }}
  • Profile picture of the author jazbo
    You can never run out of fresh content!


    However, and this is the way people run out, you have to pay for it.


    The more creative you have to be to keep re-writing on a topic, the more that skill costs, unless you have it yourself.
    Signature
    CONTENT WRITER. Reliable, UK-Based, 6 Years Experience - ANY NICHE
    Click Here For Writing Samples & Online Ordering
    {{ DiscussionBoard.errors[11453553].message }}
  • Profile picture of the author Activatorman
    If you set up google alerts for the main topics that your niche is interested in, you will get some interesting stories/ articles that are coming through on the web. You can then decide to do more research around those and build your content on effectively the most up to date interests in your niche. Go well.
    {{ DiscussionBoard.errors[11453593].message }}
Avatar of Unregistered

Trending Topics