Best way to market $2 ebooks?!?

So, here's the basic issue with your entire "scheme". First, like most people starting out in internet marketing you are using the piece of the pie example, and focusing on quantity, not quality.

1,600 Words is what, a couple pages? 15,000 should be around 25 unless you've added a lot of spacing. Then you had it translated into almost a dozen languages, which adds literally zero value unless you plan on having every single marketing avenue, marketing piece, funnel, ad etc translated as well. So you have pretty much 1 ebook and a tiny pamphlet available in different languages.

Since you did have it translated into a dozen languages, have you ever considered that dating/relationships concepts, norms and customs are vastly different in China vs Russia, vs Latino Countries, vs Middle Eastern Countries vs North America (and so forth - using the top languages in the world). So once again, the book you wrote may be great for the North American crowd, but absolutely miss the mark in other cultures).

Next, your plan fails on the "piece of pie" mantra. This is really common too. Well, since there are X amount of books sold each year, and if I could only get Y% of that market, and I could price my books super cheap, and if I only got Z amount of books sold, I'd be rich. It just doesn't work like that, considering you don't want to use Amazon or other free(ish) methods, but even that is suspect.

The problem with your $2 price point is that it doesn't leave any room for real revenue with paid advertising. The cheaper cost per click you the lower quality (generally speaking) of click you'll be receiving. Since you believe that this "float along the normal expected conversion rate for this type of product at this price range;" Why not study your competitors that are actually making money and see their price points.

If you actually study extremely low-cost offer points (I'm thinking free + shipping offers mainly) they are sitting around $4.95 - $9.95 and that comes with a physical copy of the book, lots of bonuses and usually a newsletter or some continuity added on top of all that. Since you just have the single book, unless you have other assets hidden away somewhere it's most likely not cost-effective to market this anywhere using paid traffic.

So to paint a realistic picture for you... so you have your free bait book, which makes the assumption that you are collecting email addresses or have some sort of funnel in place, and let's just say 50% of all the traffic you pay for will take you up on your free bait book offer. And let's just say 10% of those people will buy your book. (From my experience in the men's dating/relationship and health fields these numbers are extremely high from a cold-traffic perspective) That means your overall funnel is converting at 5%. Assuming that you're using something like Paypal for your merchant account, you're looking at $0.36 taken off the top (From PayPal: our flat-rate pricing structure is a base rate of 2.9% plus $0.30 per transaction) Even on the KDP platform you're looking at a 35% Royalty which knocks off $0.70.

So your real revenue is actually $1.30/book using Amazon KDP or $1.64/book using a solution like Paypal, Stripe etc. Take that into account for your 5% conversion rate and you're looking at paying a maximum of $0.08/click just to break even. You'd have a hard time realistically building this funnel out anywhere with any profit margin. Sure there are situations on Facebook you can get extremely cheap clicks, but remember the cheaper clicks you go, generally the conversion rate drops.

It seems to me that you're just guessing. You've fallen in love with your ebook idea, spent money getting it translated, which won't really help you at all, and are just fixated at making this single ebook work.

If you're willing to invest the time into creating a backend, you may be able to pull it off, however, I would never throw my money at this with just a $2 Sale in my hand. If you can convince someone to pull out their wallet for $2, chances are, you can convince someone to pull out their wallet for $20.

When I give advice, I give advice based on how I'd do things with my own money. I honestly think, although I may have been harsh, you need to stop everything you're doing, study and think about your next steps, lest you'd become another statistic.

EDIT: I forgot to touch upon the free-traffic method(s). With free traffic, you're basically trading your time so that you don't have to spend money. This means, more work and time invested versus the other methods, a lot more noise around your offer and lower conversion rates. Ultimately, probably more content written around your offer than what you currently have written. And again, using the Paypal/Stripe example above, are you willing to trade your time for $1.64/book? I'd probably advise myself against doing this, bulk up the offer so you're making fewer sales with a higher pricepoint.

Want to know why people write those cheesy How-To books? Because they generally solve a problem. If your book is more for entertainment purposes, expect your conversion rates to fall again, and you'd have to dig deeper in your niche on how to profitably sell fiction books, which I have no clue as where to start

I feel like I know quite a bit on the subject, you tell me.

Sure, here they are: http://bfy.tw/KoUs