Best way to market $2 ebooks?!?

by papi70
36 replies
Warriors please HELP ME OUT!!!

I'm trying to come up with the most cost effective way to market my $2 ebooks..

My budget is $1000

Any ideas???
#ebooks #market
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  • Profile picture of the author AceOfShirts
    How are you going to process the payments?

    PayPal has a special micro-payments program for merchants that normally sell products under $10. You can get more information here:

    https://www.paypal.com/us/smarthelp/...ayments-faq664
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  • Profile picture of the author amit drabu
    Hi,
    You can register your ebook with kindle direct publishing and start promoting it on Amazon Advertising platform. Hope this helps!!

    Amit.
    dmdirection.com
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  • Profile picture of the author papi70
    thanks Warriors..
    what I'm actually trying to figure out here is what are my best return on investments options for such low priced products ($2.00).
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  • Profile picture of the author ryanbiddulph
    Hi Papi,

    I love creating helpful content, linking to my eBook and building my friend network. Works well buddy, for $2 or $22 eBooks Help folks, make friends, generating sales persistently.

    As for spending 1K for your budget; remember that the investment does not generate sales. Speaking clearly to your ideal eBook customer means everything. So many platforms are reputable - Facebook, Warrior - but your targeting campaign and clarity of eBook benefits are the real sales drivers.
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  • Profile picture of the author Gambino
    Why have you settled on a $2.00 price point? I'm afraid you've set yourself up for failure with your pricing unless you stick to free traffic and can somehow generate significant traffic.
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  • Profile picture of the author celente
    you cannot use paid traffic, it would be making profit a non event.
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  • Profile picture of the author SPF
    I would use Amazons KDP program. You can get your book published on that platform easily. There will be organic traffic to it. Then you can just use the link on Amazon to send the traffic you get on any other platform.

    I don't know why you would choose any other method then this.
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  • Profile picture of the author Wile E Coyote
    You probably just need to throw them away. I'm just guessing that you probably hired a cheap writer to create these pamphlets (since everything is considered ebooks nowadays). Toss them and actually sit down to decide a model for your business.

    You don't start building a tower first before calculating the cost.

    You wrote/paid for these ebooks with no strategy in mind. So save yourself the $1,000 go to your office and figure things out before you go broke.
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  • Profile picture of the author King Manu
    The best way to market 2$ ebooks is not to market them at all.

    I don't know what made you decide to go this way, but 2$ products ain't going to make you rich, unless you have tons of traffic. And even then, you can make much more with a higher quality ebook.

    Keep in mind that there is something called the perceived value. There is a phycological reason why people go broke over highly expensive clothes, phones etc. When we pay more for something, we perceive it valuable. I also know that we like bargains, but 2$ books? I mean, come on. We pay more for a coffee!

    I'd suggest to invest in something more qualitative, and instead of trying to sell thousands of copies of something worth 2$ to even make a decent profit, you can focus sell much fewer, more expensive and high-quality ebooks.

    People still do enjoy quality, bargain or not. And I doubt you have that much value on those ebooks, otherwise you wouldn't sell them so cheap. Food for thought.
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  • Profile picture of the author Frank Donovan
    I don't know why most responses have focused on the price mentioned in the OP. Nobody's asked what the books are about, who holds the copyright, whether they've been offered for sale before, who wrote them, when they were written, how comprehensive they are, how many have already been sold - if any, what reviews have they received...

    The answers to those questions would be more pertinent to how one should best market the books than any notional selling price. That's probably the least important factor.
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    • Profile picture of the author Wile E Coyote
      Originally Posted by Frank Donovan View Post

      The answers to those questions would be more pertinent to how one should best market the books than any notional selling price. That's probably the least important factor.
      You clearly have way too much faith in a person who's been here since 2013 and starts his thread with,
      Warriors please HELP ME OUT!!!
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      • Profile picture of the author Frank Donovan
        Originally Posted by Wile E Coyote View Post

        You clearly have way too much faith in a person who's been here since 2013 and starts his thread with,
        It's not a question of faith. We try to post to help all members.
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      • Profile picture of the author papi70
        you've been here since 2015, are you an expert?
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        • Profile picture of the author Wile E Coyote
          Originally Posted by papi70 View Post

          Ok, so this is what I'm talking about, I wrote:
          - 2 ebooks, not pamphlets (1600 words and 15000 words)
          - the 1600 word ebook is free bait for the 15000 word ebook
          - i had these 2 English ebooks professionally translated in 10 languages
          -total 22 ebooks (11 free bait, 11 @ $2/each)
          -the crazy idea here is to sell as many as i can..

          Obviously I haven't writte a Novel and I haven't written a How To either.. I've written something in my opinion silly, yet funny and educational in the Dating/Relationships niche, and NO It isn't a How To Pick Up Chicks book or something THAT cheesy.

          It's something that in my opinion can float along the normal expected conversion rate for this type of product at this price range.

          I understand that my price of $2 is low and i also understand about "perceived value" but if i sell a million copies at $2 THAT wouldn't be bad, would it?

          Oh YES I forgot to mention that I wanna pull this off via my own site, No Amazon KDP.

          So back to my original post, what is in your opinion THE most cost effective way to market my $2 ebooks?
          So, here's the basic issue with your entire "scheme". First, like most people starting out in internet marketing you are using the piece of the pie example, and focusing on quantity, not quality.

          1,600 Words is what, a couple pages? 15,000 should be around 25 unless you've added a lot of spacing. Then you had it translated into almost a dozen languages, which adds literally zero value unless you plan on having every single marketing avenue, marketing piece, funnel, ad etc translated as well. So you have pretty much 1 ebook and a tiny pamphlet available in different languages.

          Since you did have it translated into a dozen languages, have you ever considered that dating/relationships concepts, norms and customs are vastly different in China vs Russia, vs Latino Countries, vs Middle Eastern Countries vs North America (and so forth - using the top languages in the world). So once again, the book you wrote may be great for the North American crowd, but absolutely miss the mark in other cultures).

          Next, your plan fails on the "piece of pie" mantra. This is really common too. Well, since there are X amount of books sold each year, and if I could only get Y% of that market, and I could price my books super cheap, and if I only got Z amount of books sold, I'd be rich. It just doesn't work like that, considering you don't want to use Amazon or other free(ish) methods, but even that is suspect.

          The problem with your $2 price point is that it doesn't leave any room for real revenue with paid advertising. The cheaper cost per click you the lower quality (generally speaking) of click you'll be receiving. Since you believe that this "float along the normal expected conversion rate for this type of product at this price range;" Why not study your competitors that are actually making money and see their price points.

          If you actually study extremely low-cost offer points (I'm thinking free + shipping offers mainly) they are sitting around $4.95 - $9.95 and that comes with a physical copy of the book, lots of bonuses and usually a newsletter or some continuity added on top of all that. Since you just have the single book, unless you have other assets hidden away somewhere it's most likely not cost-effective to market this anywhere using paid traffic.

          So to paint a realistic picture for you... so you have your free bait book, which makes the assumption that you are collecting email addresses or have some sort of funnel in place, and let's just say 50% of all the traffic you pay for will take you up on your free bait book offer. And let's just say 10% of those people will buy your book. (From my experience in the men's dating/relationship and health fields these numbers are extremely high from a cold-traffic perspective) That means your overall funnel is converting at 5%. Assuming that you're using something like Paypal for your merchant account, you're looking at $0.36 taken off the top (From PayPal: our flat-rate pricing structure is a base rate of 2.9% plus $0.30 per transaction) Even on the KDP platform you're looking at a 35% Royalty which knocks off $0.70.

          So your real revenue is actually $1.30/book using Amazon KDP or $1.64/book using a solution like Paypal, Stripe etc. Take that into account for your 5% conversion rate and you're looking at paying a maximum of $0.08/click just to break even. You'd have a hard time realistically building this funnel out anywhere with any profit margin. Sure there are situations on Facebook you can get extremely cheap clicks, but remember the cheaper clicks you go, generally the conversion rate drops.

          It seems to me that you're just guessing. You've fallen in love with your ebook idea, spent money getting it translated, which won't really help you at all, and are just fixated at making this single ebook work.

          If you're willing to invest the time into creating a backend, you may be able to pull it off, however, I would never throw my money at this with just a $2 Sale in my hand. If you can convince someone to pull out their wallet for $2, chances are, you can convince someone to pull out their wallet for $20.

          When I give advice, I give advice based on how I'd do things with my own money. I honestly think, although I may have been harsh, you need to stop everything you're doing, study and think about your next steps, lest you'd become another statistic.

          EDIT: I forgot to touch upon the free-traffic method(s). With free traffic, you're basically trading your time so that you don't have to spend money. This means, more work and time invested versus the other methods, a lot more noise around your offer and lower conversion rates. Ultimately, probably more content written around your offer than what you currently have written. And again, using the Paypal/Stripe example above, are you willing to trade your time for $1.64/book? I'd probably advise myself against doing this, bulk up the offer so you're making fewer sales with a higher pricepoint.

          I've written something in my opinion silly, yet funny and educational in the Dating/Relationships niche, and NO It isn't a How To Pick Up Chicks book or something THAT cheesy.
          Want to know why people write those cheesy How-To books? Because they generally solve a problem. If your book is more for entertainment purposes, expect your conversion rates to fall again, and you'd have to dig deeper in your niche on how to profitably sell fiction books, which I have no clue as where to start

          Originally Posted by papi70 View Post

          you've been here since 2015, are you an expert?
          I feel like I know quite a bit on the subject, you tell me.
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  • Profile picture of the author papi70
    Thank you Warriors..

    Ok, so this is what I'm talking about, I wrote:
    - 2 ebooks, not pamphlets (1600 words and 15000 words)
    - the 1600 word ebook is free bait for the 15000 word ebook
    - i had these 2 English ebooks professionally translated in 10 languages
    -total 22 ebooks (11 free bait, 11 @ $2/each)
    -the crazy idea here is to sell as many as i can..

    Obviously I haven't writte a Novel and I haven't written a How To either.. I've written something in my opinion silly, yet funny and educational in the Dating/Relationships niche, and NO It isn't a How To Pick Up Chicks book or something THAT cheesy.

    It's something that in my opinion can float along the normal expected conversion rate for this type of product at this price range.

    I understand that my price of $2 is low and i also understand about "perceived value" but if i sell a million copies at $2 THAT wouldn't be bad, would it?

    Oh YES I forgot to mention that I wanna pull this off via my own site, No Amazon KDP.

    So back to my original post, what is in your opinion THE most cost effective way to market my $2 ebooks?

    Thanks again to all who answer
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    • Profile picture of the author Gambino
      Originally Posted by papi70 View Post

      I understand that my price of $2 is low and i also understand about "perceived value" but if i sell a million copies at $2 THAT wouldn't be bad, would it?
      Very poor thought process and a common rookie mistake.

      Your only option to even try to sell one copy - let alone millions of copies - is free traffic methods.

      It's probably mathematically impossible to generate a profit with paid traffic using nothing but one free lead magnet an a $2 product.
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      • Profile picture of the author papi70
        [QUOTE]Very poor thought process and a common rookie mistake./QUOTE]
        that's why i'm here to learn from an expert like you!!

        [QUOTE]Your only option to even try to sell one copy - let alone millions of copies - is free traffic methods./QUOTE]
        ok expert tell me what you think are the best free traffic methods
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        • Profile picture of the author Gambino
          Originally Posted by papi70 View Post

          ok expert tell me what you think are the best free traffic methods
          Sure, here they are: http://bfy.tw/KoUs
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          Domains for sale: GetRidOfManBoobs.com & PerfectlySocial.com
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    • Profile picture of the author King Manu
      Originally Posted by papi70 View Post

      I understand that my price of $2 is low and i also understand about "perceived value" but if i sell a million copies at $2 THAT wouldn't be bad, would it?
      The thing we all try to tell you is that you can't find cheap traffic that converts that well to make it worth it. If that could be found, anyone would be a billionaire by now. Buy cheap traffic, sell 2$ ebook, repeat.

      And no offence, but 1600 words is nothing. As writers, we offer free preview of 5% to even 10% of the book on Amazon or everywhere else we sell. That means that my book preview is larger than your 2$ ebook. Why would someone pay 2$ for 1600 words?

      I am sorry, I recommend you get a new plan entirely.

      There is a reason books worth 2$ aren't advertised. A free one, I would understand. But 2$, no.
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      • Profile picture of the author Daniel Evans
        Originally Posted by King Manu View Post

        And no offence, but 1600 words is nothing. As writers, we offer free preview of 5% to even 10% of the book on Amazon or everywhere else we sell. That means that my book preview is larger than your 2$ ebook. Why would someone pay 2$ for 1600 words? .

        We aren't aware of what his 'ebook' entails, so comparing it against a Kindle book and expecting him to bear a 5% - 10% preview in mind, is unjust.

        People can sell 1 page of information for hundreds of Dollars and many have done.

        It depends upon how valuable the information is - not the amount of words.

        As mentioned however, a $2 price tag isn't suggesting that it's worth much..
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  • Profile picture of the author jbsmith
    As others have said - very tough to make the numbers work on a $2 ebook if that is your only back-end.

    Surely if you have written both your lead-gen and your $2 offering you can identify a potentially higher-end offer (either an ebook that could sell for $27-$47), a specific video course opportunity that could sell in the same range (or even higher) and/or a back-end advice/coaching program that some of your $2 customers would upgrade too?

    To make the numbers work - you need a higher-margin back-end.
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  • Profile picture of the author John963
    I would like to recommend you to publish in these two platforms to earn money from that.

    1 - amazon kindle publishing
    2 - Draft2Digital

    These are the two best platforms where you would get more exposure for your book. other than these two there are some other platforms where you can publish your book. for that you need to google it for some other platforms.

    I hope these will help to earn money selling your ebooks.
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  • Profile picture of the author 101millionAds
    You will earn more by giving them away for free.Build a list and add affiliate links inside your ebooks
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    • Profile picture of the author expmrb
      Originally Posted by 101millionAds View Post

      You will earn more by giving them away for free.Build a list and add affiliate links inside your ebooks

      Exactly my thoughts. Rather than trying to market it which will be very hard.


      An quality ebook can generate a list in thousands (double opt-ins). And that can be monetized easily.
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  • Profile picture of the author Daniel Evans
    Originally Posted by papi70 View Post

    Warriors please HELP ME OUT!!!

    I'm trying to come up with the most cost effective way to market my $2 ebooks..

    My budget is $1000

    Any ideas???

    What people will deduce from a $2 price tag is that it's worth next to nothing.

    As such, consider giving it away for free with subsequent paid for product(s), or put a $20 price on it.

    Don't make the mistake of overcomplicating things, undervaluing yourself (if your information has value) and indeed, the value of a mere $20 (to most who seek quality information).
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  • Profile picture of the author JohnTK
    Why not package 10 ebooks and sell for $20? Get a good sales page and hype it up. You could also throw in some bonus ebooks while you're at it.
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  • Profile picture of the author troy23
    I would put your free version of your book on the many free ebook sites out there.
    Also put it on sites like Scribd & other document sharing sites.
    In it have a link to your main book and set that up with a sales page on your website.
    Link it to PayPal.
    You could also use Slideshare - either as a small slideshow or pdf, again linking back to your main offer.
    I have done this before and it works well.
    I sold hundreds of books.
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  • Profile picture of the author ralphbayo
    maybe I suggest you try using free advertising for your campaign or you can try very cheap PPC ad networks
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  • Profile picture of the author pheonix44
    I'd say consider giving away the $2 ebook for free with the goal of helping with list building and upselling. An ebook for such a low price point comes off as if the information in it isn't of much value.
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  • Profile picture of the author luciesmazanska
    I would promote it on Amazon so you can be sure its in a right hands
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  • Profile picture of the author Activatorman
    My initial thoughts are not to sell for $2 but to build a list based on giving away a quality ebook and spend the money on very focussed FB advertising to your niche market. You will get far more value out of a list where you can send more offers that are around the same subject. Build trust in good content and make offers that they desire. Best wishes
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  • Profile picture of the author SPF
    I meant to mention in my last post, you really don't make a whole lot of money in ebooks, without being a know author and/or with a big following.

    You make money with paperbacks, and audio versions. Yes you can increase the price of you eBook, but it won't be much.
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  • Profile picture of the author George Flm
    I usually blast lists to the tune of thousands, so I rely heavily on email marketing to get a constant flow of leads to my system. Your conversion should be around 10% for entry level offers.
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  • Right here on warrior forum "wso"
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  • Profile picture of the author msulcs
    Promote them on Reddit and Quora.
    On Quora search for questions related to your books.
    On Reddit search for subreddits that are related to your books and make a few posts. After that search for comments that are made in the past 24 hours (about your keyword), and try to engage in the discussion by linking to your book.
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  • You can prefer SEO with low investment.
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