Is it better to focus on one product or being more broad?

14 replies
I am new and in a health niche currently which has little competition. Usually the idea is to go towards a sub-niche within a niche, but in this case I have found there to be no major website on this specific problem, only lots of blog posts from health-related sites. I was planning to have a site dedicated to the entirety of this problem, with resources on everything from foods, herbs, detox, drugs, colonics etc. And planned to use affiliate network with a few herb/supplement websites like star-west or thrive.com. But I'm wondering if I should focus on selling one major product for this health issue, or to be more broad sending them to these websites to buy the things they need which is my current plan. I worry that people will use my site as a resource and end up googling for what they need rather than clicking on the products at the affiliate websites I will be partnered with.

What do you guys think? How do i convince people to buy the products from the websites I suggest? The reason is that, for example "papaya powder" or garlic supplements can be bought at many places. But a specific formulated cleanse product or series of products may be more profitable for me, if I can find one. I also thought about creating a guide for a program I design based on research.
#broad #focus #product
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  • Profile picture of the author John963
    Hi LynxCreations, the quality of your product is #1. So I'd focus on selling one major product but also have supporting products that complement your main product.

    You asked how you can attract customers when your product can be bought from any other website, "yes" that it true so you should be offering something more E.g video review, bonus ebooks and a private facebook group were you help with your customer questions is a way of offering something more of value to attract more customers.

    hope this helps you
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  • Hello Lynx I definitely feel that its far more beneficial to hone your focus on one major project at a time and once that one becomes polished and you have efficient systems and automation of that project in place, then becomes to time to move onward and broaded your portfolio of businesses/products, this will prevent you from becoming distracted as well as not having to finish handling loose ends on multiple aspects of multiple products which can cause stress which ultimately can drive you away from productivity as a whole which isn't good. Hope that helps
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  • Profile picture of the author ryanbiddulph
    Hi Lynx Creations,

    You do not need to convince anybody of anything, buddy. Just be patient and persistent in:

    - creating helpful content designed to aid your ideal customer
    - building bonds with folks in your niche, by helping them

    In time, interested customers flow to you. No convincing necessary. They just buy. But be patient, persistent and generous. Don't doubt yourself or your product.
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  • You need to test different products so that you know which one is the 'gold' product that can sell well. Your products must be unique and those can be bought easily are not recommended.
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  • Profile picture of the author Gambino
    Just something to think about. If you're going to be selling supplements, look into private labeling them as opposed to affiliate marketing. This will give you much more flexibility as far as products and funnels go. One of the most common and effective supplement upsells it to sell the exact same thing. For example, if someone buys one supplement, you offer them the chance to buy 2 or 3 more for 30-50% off.

    Plus, once you build your private label brand, you don't have to worry about people going to amazon to buy what you're recommending. They can only buy your brand from you.
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    • Profile picture of the author LynxCreations
      When you say private labelling you mean buying other people's products and putting my own label on it? Is that legal? Also, if I were to sell my own supplements I'm not sure how that would work in terms of legality. Wouldn't the FDA have to involved or something?
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      • Profile picture of the author Gambino
        Originally Posted by LynxCreations View Post

        When you say private labelling you mean buying other people's products and putting my own label on it? Is that legal? Also, if I were to sell my own supplements I'm not sure how that would work in terms of legality. Wouldn't the FDA have to involved or something?
        When I say private labeling, I mean working with a company that makes a product and puts your label on it instead of their own or someone else's. Search for your product name + private label and see what comes up.

        I'd check with your local laws, but as far as the FDA in the USA goes... it's essentially on the honor system as long as you're not making crazy/false claims and follow their guidelines for labeling products (which any reputable private label company would do).

        Here's a pretty good overview of what's required: https://vitakem.com/services/fda-labeling-evaluation/
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  • I personally market several products in the same niche then I can link all my websites together by advertising on each other, this not only increases my sales, it also helps my SEO
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  • Profile picture of the author Wanfu Sensei
    Or you can do a hybrid, meaning that you put that single one product that you mentioned (given that it is of top-quality and worth your while) to promote as the main focal point so your visitors know you highly recommend the top-quality product. While also having other great products on the side to promote. This should generate you more income than just promoting the single product, while at the same giving your visitors more choices and enhancing their life further, a truly win-win situation if you will.~
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  • Profile picture of the author ChrisBa
    Originally Posted by LynxCreations View Post

    I am new and in a health niche currently which has little competition. Usually the idea is to go towards a sub-niche within a niche, but in this case I have found there to be no major website on this specific problem, only lots of blog posts from health-related sites. I was planning to have a site dedicated to the entirety of this problem, with resources on everything from foods, herbs, detox, drugs, colonics etc. And planned to use affiliate network with a few herb/supplement websites like star-west or thrive.com. But I'm wondering if I should focus on selling one major product for this health issue, or to be more broad sending them to these websites to buy the things they need which is my current plan. I worry that people will use my site as a resource and end up googling for what they need rather than clicking on the products at the affiliate websites I will be partnered with.

    What do you guys think? How do i convince people to buy the products from the websites I suggest? The reason is that, for example "papaya powder" or garlic supplements can be bought at many places. But a specific formulated cleanse product or series of products may be more profitable for me, if I can find one. I also thought about creating a guide for a program I design based on research.
    It's very difficult to say, it really depends on the niche, demographics and interest.

    How many people are looking/interested in that product?
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  • Profile picture of the author Art of Asset Profit
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    Originally Posted by LynxCreations View Post

    I am new and in a health niche currently which has little competition. Usually the idea is to go towards a sub-niche within a niche, but in this case I have found there to be no major website on this specific problem, only lots of blog posts from health-related sites. I was planning to have a site dedicated to the entirety of this problem, with resources on everything from foods, herbs, detox, drugs, colonics etc. And planned to use affiliate network with a few herb/supplement websites like star-west or thrive.com. But I'm wondering if I should focus on selling one major product for this health issue, or to be more broad sending them to these websites to buy the things they need which is my current plan. I worry that people will use my site as a resource and end up googling for what they need rather than clicking on the products at the affiliate websites I will be partnered with.

    What do you guys think? How do i convince people to buy the products from the websites I suggest? The reason is that, for example "papaya powder" or garlic supplements can be bought at many places. But a specific formulated cleanse product or series of products may be more profitable for me, if I can find one. I also thought about creating a guide for a program I design based on research.
    You are the Captain of the Star Ship if you focus on Listbuilding.

    Focus on an enticing Freebie opt in.

    Now you can Literally ask your subscribers what they want, problems they are having and tailor it or create just for them.

    Just about everything online goes down smoother with a responsive email list.

    Art
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  • Profile picture of the author The Postman
    Focus on creating a membership site with reocurring revenue. Forget the one time product stuff. That will put you on a horrible treadmill and stall your business.
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  • I would say your idea is great. But if you are thinking about generating income then you have to be specific about the products. If you will explain the benefits and reasons why the user should buy from suggested website then user will surely by from suggested website. I think you should work on more than one products because you will get more sales and income.
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  • Profile picture of the author uzey
    Its depend on your Niche if you have multi product then you can go for multiple other wise stick with one
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