So I'm launching a comedy /cultures brand that will feature a mix of 50% of things you see on the internet (what's trending) for search/ daily content purposes and then 50% original content: podcast(s), toons (strip/video), Youtube talking head show, ebooks/guides and interviews to tap into other people's followings. Basically it's a small, small scale vice meets adult swim comedy/content cultures brand with 50/50 trending content and originals.
The way I will monetize it is a mix of merch, sell the ebooks, content, ads, etc. Print OD there's a lot to work with around a created "universe" culture that people want to be a part of. Luckily I have social media est already and about 2,000 followers through accounts in the male 18-34 demo I cloud plug in from the start.
Now what I'm hung up on is the name and I think I'm over thinking it but I need your guys take. So I own adaptnews.com and comedyhit.com and it's between these two. My hang up is that I know the comedy niche now can't survive without a second sub niche to bring people in be it music, attractive girls, etc. to be hugely successful. I also think people if they're not looking for comedy per say , but buzzfeed, will not seek out a comedy website -or what they think is one. There's a high tier audience that would seek out a website like the theoutline vs a listicle trashy site despite how successful that trend is. Like if you visit cracked.com it used to be more like comedy central and now it's more listicle content mixed in with comedy to get people there. I wonder if the comedy name would handicap the content?
On the business side, I also don't want to box myself in if there's a channel that could be had because of a name like the music industry or avenues surrounding this culture. So if I do Adaptnews as a male demo 18-34y/o small scale vice/adult swim lifestyle brand I think it's open enough for business and to adjust the model/content as needed. Let the content define it, and maybe tap into News keywords etc? If something really takes off I could adjust to supporting it without being boxed in. The name adapt could play off of the 50% content aggregation and then the small original content we're trying to get out there.
I thought about every angle and need your guys objective perspective as my brain is racked. I just want to choose the right icing for the cake so to speak.