NICHE RESEARCH. HOW AND WHAT?

14 replies
Hi!

I have been learning SEO for quite a while now and also practicing it but there is something that always bothers me and that is i am never able to research a niche of my own. and by that i mean that i am not able to find unique niches like let me elaborate with an example. What i usually am able to find and search are some common niches like cancer, or gadgets or gifts for men etc, But when i usually see other people posts on groups in facebook and other forums that i am a part of they usually come up with unique stuff like "cord blood " or some other things like that with high cpc and i am usually not able to fine these kind of things.

Is there a certain method to that some kind of site source some thing to read i dont know i am just really confused and need this to get resolved and asking your help guys.

Also i will be more than happy to have niche suggestions from you guys.

As always i am open to positive criticism of any kind.

Thanks
#niche #research
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  • Profile picture of the author Deepak Pal
    Niche research needs a lot of time, expertise and efforts. You should be very active on keywords research tools and google trends in order to get a niche. Keep refining your keyword list until you find your niche. Try to select those keywords which have lots of traffic but very few resources available. Then find out something new which is relevant to that keyword but hardly written on those available resources.
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    • Profile picture of the author WebExpert16
      Originally Posted by Deepak Pal View Post

      Niche research needs a lot of time, expertise and efforts. You should be very active on keywords research tools and google trends in order to get a niche. Keep refining your keyword list until you find your niche. Try to select those keywords which have lots of traffic but very few resources available. Then find out something new which is relevant to that keyword but hardly written on those available resources.
      Thanks can you please give any example ?
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      • Originally Posted by WebExpert16 View Post

        Can you please give any example ?
        Zone in on a small group of people with particular interests, needs and preferences about a certain industry.
        And you're likely to find several niches ...

        So let's say we're focusing on 20 to 35-year old blind and visually impaired Americans who need to use computers and mobile devices for their day-to-day activities at home, school and work.
        So this means we can zone in on the interests, needs and preferences of this group when it comes to the technology industry.

        Now a category under this industry is software.
        And a sub category is retail software.
        And a micro category is assistive software for the disability sector.

        Now a niche under this is screenreader software for English-speaking blind and visually impaired users.
        A sub niche is on the other hand screenreader software for MS Windows 10.
        Now a micro niche is a free screenreader software for MS Windows 10 that'll be helpful for 20 to 35-year old blind and visually impaired American students in Los Angeles CA.

        You can even dig much deeper and uncover smaller micro niche markets.
        Hope this helps.
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        • And for example if I want to target that example you gave or something like "people between 30 and 45 that want to lose 100lbs+ on diet and exercise but have failed over and over lots of time because of lack of motivation" how do i go about finding data to serve and sell this people or how do i even know if enough people exist with such caracteristics to build a business around that?
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  • Profile picture of the author dave_hermansen
    It sounds to me like you have two problems ...

    First, is trying to figure out what it is that you can sell. Second is figuring out whether or not there are enough searches for it or too much online competition.

    We get ideas for what to sell in a variety of ways. Here are a few of them ...

    - Check out BizRate's sitemap. Then click each individual sitemap category to see if you can find a good idea.

    - Visit places that sell websites like Shopify Exchange and Flippa.

    - Every magazine is created around a niche. Visit a real magazine stand/store and start thumbing through them. In particular, look at the ads. You'll find a ton of products you never knew even existed.

    - Keep your eyes peeled when you are out and about or even when you are watching TV or movies. Constantly look at the things people are using or things in the background that you've never seen before or that you have to ask yourself, "where do you buy that?". If you don;t know where to buy it, it's probably a great online niche.

    - Visit stores and shopping malls, looking for products that they only have a couple different kinds of. Chances are, there are really dozens but they only carry a couple for inventory purposes, which makes it an ideal online niche.

    I'll combine one more idea with an answer to your other problem - doing decent keyword research to see if a niche is viable and what other keyword phrases that pages of a niche website can be built around. Check out Neil Patel's free Ubersuggest Keyword Tool, which will give you the related phrases for any seed keyword, the number of searches and how competitive all of those phrases are in organic search results. You can even export the whole list.

    - Now that you have the Ubersuggest tool, start entering random nouns into it. We have found some of our very best niches using this method. It will spit out all kinds of related phrases. If we see good search numbers and don't know what some of them are, we Google the phrases and are often very surprised with the niches we uncover for things we didn't know existed.
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  • Profile picture of the author jazbo
    I get a little uncomfortable when someone describes cancer as a niche.


    But....


    You need to find your product and topic, and then look at how real people discuss it.


    Drill down, and look for search terms that people build into their conversations on that topic.


    Consider, mobile search. People search more and more by using spoken terms, voice recognition.


    So consider the spoken search terms people would use.
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  • Profile picture of the author Scotty Russell
    May I suggest you take some time and make a list of things you do in your spare time. Also make a list of things that you don't know how to do but would love too. Take that list and see what niches they would be associated with. Then use what ever strategy makes sense to research if there are enough passionate people in that niche. You should, if you can, work in a niche that you have some passion for. Because if you don't, odds are that you won't have the willpower to do what you need to do to be successful.
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  • Profile picture of the author Andrew S
    I usually start with competitive research first.

    Ahrefs and Spyfu are godlike for it.
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  • Profile picture of the author Gadgets Path
    two things you need for the perfect keyword research:
    1. consistency
    2. patience
    as long as you are sincere with your work, you will definitely find something... there is no shortcut here
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    • Profile picture of the author Jeffery
      Originally Posted by Gadgets Path View Post

      two things you need for the perfect keyword research:
      1. consistency
      2. patience
      as long as you are sincere with your work, you will definitely find something... there is no shortcut here

      One thing you need for perfect forum participation is to look at the original post date, 22nd November 2018, and the last post date, 30th November 2018, meaning your post is would be more helpful to others say in the current month instead of four months after the topic was created.


      Also, your comments are not specific and all without substance and only show that you do not know how to do niche research.
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  • Profile picture of the author mcafeeactivation
    A niche market is a segment of the market on which a specific product is focusing. Any market can be further divided into smaller market segments with specific interests and demographics. For example, the love market is huge.
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  • Profile picture of the author JrSezk
    Aren't there tools and things for geting what niche to work on?

    Nichereaper and one more I forgot wha the name was.
    But google trends is the way to go. And there will be a lot of experimentation until you find the one that you feel can make money for you.
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  • Profile picture of the author brettb
    What are your interests? What makes you unique?


    My best sites are have been in niches in which I'm really passionate about. I still don't have that many competitors because thankfully most people here are writing about MMO or weight loss or the usual popular niches.
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  • Profile picture of the author luciesmazanska
    I do it usually via google adwords so I know what are my chances
    What also helps a lot is this forum where you can see where is a demand and what people usually want regarding to IM
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