Why Raising Prices on Black Friday Is a Good Idea

36 replies
Forces you to have posture.

Most internet marketers attach (fear) themselves to a 24 period where they lower prices (fear) to inspired bargain hunters (people afraid to spend money) to make impulse buys (fear of missing out). You may make some good coin today. From scarcity-fear-greed-desperation.

Raising your prices today:

- helps you face, embrace and release the fear of losing money and/or opportunity on Black Friday
- moves you into higher circles of folks with dough who buy without price being any object
- detaches you from fear as your selling motivator
- gives you greater confidence and clarity in knowing yourself, and in knowing your products and services hit the mark

If Black Friday feels like a fun time, go for it. But for most IMERs, BF is filled with tension-greed-speed-panic, which is not fun.

If you follow the herd - buyer or seller - on Black Friday you will step into their.....poverty/scarcity consciousness. And poop.

Fear is not real.

Step out of the illusion.

Raise prices.

See how much your mind fights you. Then when the mental chatter dies down, you'll see the posture you established today helped you do amazing things down the road.
#black #friday #good #idea #prices #raising
Avatar of Unregistered
  • Profile picture of the author Kay King
    Don't you often post about how your customers need to trust you - and how you need to build that trust? How trustworthy is someone who advertises sales on Black Friday and then raises prices?

    Don't advertise sales? Then you aren't part of the annual Black Friday sales weekend.

    Raising your prices today:

    - helps you face, embrace and release the fear of losing money and/or opportunity on Black Friday

    Why would a marketer have 'fear' on this one day? If he is participating in this sales period and has prepared to do so...what's to be afraid of?

    - moves you into higher circles of folks with dough who buy without price being any object

    Folks with 'dough' are not thinking of Black Friday - those who don't care about price as an object - aren't looking for sales to begin with.

    - detaches you from fear as your selling motivator

    If 'fear' is your motivator, you have a bigger problem than after-Thanksgiving/pre-Christmas sales.

    - gives you greater confidence and clarity in knowing yourself, and in knowing your products and services hit the mark

    Don't see how tht would work - selling products/making money - is a great confidence builder.
    From scarcity-fear-greed-desperation.
    If that is what you see - there is something wrong. That's 'all about me' - and Black Friday is only a pre-Christmas annual sale to clear inventory and bump up profits. Should not be that much angst involved in my opinion. It's business.
    Signature
    Every child needs a pet because every family needs an optimist
    All things bright and beautiful; all creatures great and small
    {{ DiscussionBoard.errors[11454172].message }}
  • Profile picture of the author dave_hermansen
    I don't agree with either side. I neither raise nor lower prices for Black Friday. They stay the same as they always are but there is a banner that says "Black Friday Sale - Our Lowest Prices of the Year" (they are the same prices; therefore, they are, indeed, the lowest prices of the year).

    For sure, that probably does not go over well with repeat buyer websites but virtually all sites we build are one-off sites. They buy from you once and you never hear from them again (i.e. a website selling washing machines - how often is there a repeat buyer for those?).

    As far as "selling off inventory" goes, this is hardly the time of year to be of that mindset. That usually happens just prior to entering known dead seasons. This is the highest demand season of the year and if people followed normal supply and demand business models, they would, indeed, be raising prices.

    I can't tell you how many dozens of "Black Friday Special" notifications I have received from everything from domain registrars, to software download companies offering "Black Friday Deals". Kind of embarrassing, I think. I mean, they definitely don't have any inventory that they are trying to unload. They are just offering sale because everyone else is and they think they have to do it. Apparently, their mothers never asked them the "if Johnny jumped off a bridge ..." question.
    Signature
    StoreCoach.com- Learn How to Dropship the Right Way - Buy & Sell Websites - Partner with Coach
    My PROVEN ecommerce process, as seen on: Fox News, the NY Times & Flippa
    {{ DiscussionBoard.errors[11454182].message }}
    • Profile picture of the author OptedIn
      Originally Posted by dave_hermansen View Post

      ey always are but there is a banner that says "Black Friday Sale - Our Lowest Prices of the Year" (they are the same prices; therefore, they are, indeed, the lowest prices of the year).
      You have got to be kidding me. Aren't you clever? Shameless, but clever. The fact that you even admit to this is astounding. lol
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

      {{ DiscussionBoard.errors[11454183].message }}
    • Profile picture of the author OptedIn
      Originally Posted by dave_hermansen View Post

      They are just offering sale because everyone else is and they think they have to do it
      So, you have never considered that possibly it genuinely makes sellers happy to do somethhing nice, this time of year and that there are no real bargains - just a lot of BS?

      Well, I managed to transfer a license that was costing me $197 a year to a 'Lifetime' license for a one time payment of $97. Since my $197 was due in March. I think I made out good on that deal.

      I also purchased 10 directory websites with lifetime licenses that are normally $1450 each - for $72.50 each. I purchased full add-on packs for the 10 new site and 3 I already have for $95% off. I got a total of $36K worth of assets for $1825.

      These people didn't have to do anything. The are the largest and most successful player in the game. They do it to show appreciation for having loyal customers. I'm wondering if you know what those are?

      Talk about being a 'grinch.' lol
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

      {{ DiscussionBoard.errors[11454185].message }}
      • Profile picture of the author dave_hermansen
        Originally Posted by OptedIn View Post

        So, you have never considered that possibly it genuinely makes sellers happy to do somethhing nice, this time of year and that there are no real bargains - just a lot of BS?

        Well, I managed to transfer a license that was costing me $197 a year to a 'Lifetime' license for a one time payment of $97. Since my $197 was due in March. I think I made out good on that deal.

        I also purchased 10 directory websites with lifetime licenses that are normally $1450 each - for $72.50 each. I purchased full add-on packs for the 10 new site and 3 I already have for $95% off. I got a total of $36K worth of assets for $1825.

        These people didn't have to do anything. The are the largest and most successful player in the game. They do it to show appreciation for having loyal customers. I'm wondering if you know what those are?

        Talk about being a 'grinch.' lol
        Well, I couldn't help but notice that you started off your comment with how businesses are doing it to be nice, and then the greedy little voice inside of you spouted off all of the great deals you managed to get for yourself.

        Where were the examples of the things that you did nice for people - you know, the stuff you gave away for no profit to all of your customers?

        As I stated, I get it if you are in a niche with repeat customers. If you aren't, it really makes no sense.

        And yeah, I'm sure Walmart, Target. Best Buy, etc. is doing it out of the kindness of their hearts. It has nothing to do with the fact that there are only a few of each Black Friday deal and that now that they have you in the door for something they don't even have, you might as well buy something at full price.

        Please don't tell me that you actually believe the monthly blowout sale every car dealer has.
        Signature
        StoreCoach.com- Learn How to Dropship the Right Way - Buy & Sell Websites - Partner with Coach
        My PROVEN ecommerce process, as seen on: Fox News, the NY Times & Flippa
        {{ DiscussionBoard.errors[11454380].message }}
        • Profile picture of the author OptedIn
          Originally Posted by dave_hermansen View Post

          Well, I couldn't help but notice that you started off your comment with how businesses are doing it to be nice, and then the greedy little voice inside of you spouted off all of the great deals you managed to get for yourself.
          There's a difference between being greedy and being a smart consumer. I doubt you could ever discern the difference. lol

          Where were the examples of the things that you did nice for people - you know, the stuff you gave away for no profit to all of your customers?
          Well, I did build a free website for a cat rescue, if that counts. Not sure that would meet your standards.

          As I stated, I get it if you are in a niche with repeat customers. If you aren't, it really makes no sense.
          I'm formally retired, taking care of only 3 clients that won't allow me to die in peace after handing them off to someone else. lol

          And yeah, I'm sure Walmart, Target. Best Buy, etc. is doing it out of the kindness of their hearts. It has nothing to do with the fact that there are only a few of each Black Friday deal and that now that they have you in the door for something they don't even have, you might as well buy something at full price.
          Well, if someone is that stupid to actually go shopping on Black Friday at a retail location, they deserve whatever they get - or, don't get. Of course most of it is a scam. That does NOT mean that there are not people looking to do right by their customers. There, are. Just because you choose to not be one of them, that is no reason to denigrate those that do.

          Please don't tell me that you actually believe the monthly blowout sale every car dealer has.
          Of course not, but - I would never purchase a car without the salesperson going to his manager to see the best they could do for me. I may be crazy, but I'm not stooooopid.

          It's not too late to try and do something nice for your customers - if you have any. You know - from the heart, if you have one. lol
          Signature

          "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

          {{ DiscussionBoard.errors[11454416].message }}
  • Profile picture of the author Brent Stangel
    Banned
    This makes even less sense than your usual nonsense...is someone off their "meds" again?

    Brent
    Signature
    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
    {{ DiscussionBoard.errors[11454184].message }}
    • Profile picture of the author OptedIn
      Originally Posted by Brent Stangel View Post

      This makes even less sense than your usual nonsense...is someone off their "meds" again?

      Brent
      You can't be 'off' of something that you have never been, 'on.' I have never seen anything that would indicate that there was ever an effort to enter the realm of common-sense or reality.

      It's gratifying to know it's not just me. lol
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

      {{ DiscussionBoard.errors[11454186].message }}
  • Profile picture of the author salegurus
    Happy to see that there are still people with common sense posting...

    Originally Posted by Kay King View Post

    Don't you often post about how your customers need to trust you - and how you need to build that trust? How trustworthy is someone who advertises sales on Black Friday and then raises prices?.
    Originally Posted by Brent Stangel View Post

    This makes even less sense than your usual nonsense...is someone off their "meds" again?

    Brent
    Signature
    Think of how stupid the average person is, and realize half of them are stupider than that.

    ― George Carlin
    {{ DiscussionBoard.errors[11454193].message }}
    • Originally Posted by salegurus View Post

      Happy to see that there are still people with common sense posting...
      Speaking of that, some of us miss your regular posts. We need all the common and business sense we can get because the crap in general is about to drown us all. So, speak up more often!

      Mark
      {{ DiscussionBoard.errors[11454197].message }}
      • Profile picture of the author salegurus
        Originally Posted by Mark Singletary View Post

        So, speak up more often!

        Mark
        Iv'e been busy Mark... Just don't have much free time to visit...
        Signature
        Think of how stupid the average person is, and realize half of them are stupider than that.

        ― George Carlin
        {{ DiscussionBoard.errors[11454215].message }}
  • Profile picture of the author ChrisBa
    Why would you raise prices for one day?

    How will this help you in any way? Other than to try to overcome a possible fear? I don't get it.
    {{ DiscussionBoard.errors[11454220].message }}
    • Profile picture of the author dave_hermansen
      Originally Posted by ChrisBa View Post

      Why would you raise prices for one day?

      How will this help you in any way? Other than to try to overcome a possible fear? I don't get it.
      Yeah, I think it was more of a philosophical post than anything. One that was trying to get people to think independently, stand on their own two feet and not follow the herd mentality. Then, pat themselves on the back for being brave for a day.

      Mine was more practical, pointing out that for some websites, it makes no sense at all to have a Black Friday sale where you are actually losing profits to a bunch of people who are never going to be "loyal customers" because what you sell is not the type of thing somebody ever buys more than one of.
      Signature
      StoreCoach.com- Learn How to Dropship the Right Way - Buy & Sell Websites - Partner with Coach
      My PROVEN ecommerce process, as seen on: Fox News, the NY Times & Flippa
      {{ DiscussionBoard.errors[11454382].message }}
      • Profile picture of the author OptedIn
        Originally Posted by dave_hermansen View Post

        Mine was more practical, pointing out that for some websites, it makes no sense at all to have a Black Friday sale where you are actually losing profits to a bunch of people who are never going to be "loyal customers" because what you sell is not the type of thing somebody ever buys more than one of.
        And, yet - you call me greedy. Project, much?
        Signature

        "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

        {{ DiscussionBoard.errors[11455160].message }}
  • Profile picture of the author MikeFriedman
    Originally Posted by ryanbiddulph View Post

    Forces you to have posture.

    Most internet marketers attach (fear) themselves to a 24 period where they lower prices (fear) to inspired bargain hunters (people afraid to spend money) to make impulse buys (fear of missing out). You may make some good coin today. From scarcity-fear-greed-desperation.

    Raising your prices today:

    - helps you face, embrace and release the fear of losing money and/or opportunity on Black Friday
    - moves you into higher circles of folks with dough who buy without price being any object
    - detaches you from fear as your selling motivator
    - gives you greater confidence and clarity in knowing yourself, and in knowing your products and services hit the mark

    If Black Friday feels like a fun time, go for it. But for most IMERs, BF is filled with tension-greed-speed-panic, which is not fun.

    If you follow the herd - buyer or seller - on Black Friday you will step into their.....poverty/scarcity consciousness. And poop.

    Fear is not real.

    Step out of the illusion.

    Raise prices.

    See how much your mind fights you. Then when the mental chatter dies down, you'll see the posture you established today helped you do amazing things down the road.

    As often as you post about fear, I think there is a whole bunch of shit you are deathly afraid of.
    Signature
    SEO, AdWords Management, Social Media Marketing, and more.
    Get a FREE Quote.
    {{ DiscussionBoard.errors[11454417].message }}
    • Profile picture of the author OptedIn
      Originally Posted by MikeFriedman View Post

      As often as you post about fear, I think there is a whole bunch of shit you are deathly afraid of.
      Only one thing, actually. Reality!
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

      {{ DiscussionBoard.errors[11454424].message }}
  • Profile picture of the author Kurt
    Originally Posted by dave_hermansen View Post

    I don't agree with either side. I neither raise nor lower prices for Black Friday. They stay the same as they always are but there is a banner that says "Black Friday Sale - Our Lowest Prices of the Year" (they are the same prices; therefore, they are, indeed, the lowest prices of the year).
    Originally Posted by OptedIn View Post

    You have got to be kidding me. Aren't you clever? Shameless, but clever. The fact that you even admit to this is astounding. lol
    Not only shameless, but quite possibly illegal.

    Many years ago I took a business law class. It was long enough ago that I could be wrong or that things have changed since...However, my recollection is that in the US to claim something is a sale it must be priced at least 5% off the regular selling price. Claiming something is on sale when in reality it isn't could very well be considered false advertising.
    Signature
    The very best marketing info. No spam. No email. No BS. Plus lots more!
    Warrior Special Deal: get $5 off with this coupon: wfsocialdeal5
    {{ DiscussionBoard.errors[11454421].message }}
    • Profile picture of the author OptedIn
      Originally Posted by Kurt View Post

      Not only shameless, but quite possibly illegal.

      Many years ago I took a business law class. It was long enough ago that I could be wrong or that things have changed since...However, my recollection is that in the US to claim something is a sale it must be priced at least 5% off the regular selling price. Claiming something is on sale when in reality it isn't could very well be considered false advertising.
      Is it possible to hear shoulders being shrugged. That's the only response I'd expect. lol
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

      {{ DiscussionBoard.errors[11454426].message }}
    • Profile picture of the author Jeffery
      Originally Posted by dave_hermansen View Post

      I don't agree with either side. I neither raise nor lower prices for Black Friday. They stay the same as they always are but there is a banner that says "Black Friday Sale - Our Lowest Prices of the Year" (they are the same prices; therefore, they are, indeed, the lowest prices of the year).


      Originally Posted by Kurt View Post

      Not only shameless, but quite possibly illegal.

      Many years ago I took a business law class. It was long enough ago that I could be wrong or that things have changed since...However, my recollection is that in the US to claim something is a sale it must be priced at least 5% off the regular selling price. Claiming something is on sale when in reality it isn't could very well be considered false advertising.

      I wouldn't be surprised if posts in the future are from the pokey.
      Signature

      Entrepreneurs starting out and small businesses without giant staffs and budgets.

      {{ DiscussionBoard.errors[11454657].message }}
  • Profile picture of the author George Flm
    It's considered bait and switch. Also leaves a bitter taste in your prospects larynx. Not good.
    {{ DiscussionBoard.errors[11454682].message }}
    • Profile picture of the author Jeffery
      Originally Posted by George Flm View Post

      It's considered bait and switch. Also leaves a bitter taste in your prospects larynx. Not good.

      and where I come from it is considered.. I won't be back at Christmas.

      Actually it is common for off-line and online businesses to prepare a Black Friday inventory ahead of time. Same for all holidays really. Its a good idea to advertise before the sale and give-away prizes if just to get new customers.


      When I was a kid my best friends dad owned a hunting store. For every new shotgun he sold he also gave away a box of shells. Granted it is not the best thing to giveaway, but back in the day it was unheard of and made for good conversation at the local barbershop. Back in the day word-of-mouth went a long way.

      Originally Posted by Jonathan 2.0 View Post

      I think it depends on how you position/"frame" the offer. (If at all.) Mostly I don't think the vast majority of People will purchase something at a greater price when 97.6% of People are cutting their prices significantly.

      (JMO)
      That said, I agree with 4 of your points, Ryan. I just don't think that is the best way to overcome them.

      I think that getting new customers on a consistent basis is always good for business and since Special Events and Holidays are consistent.. well?


      Imagine an online store or a brick-n-mortar store selling xyz for full price when one click away or across the mall it is 50% off.

      Originally Posted by Jonathan 2.0 View Post

      Well for "Internet Marketers" they can capitalise on "Black Friday." For instance I'm on Eben Pagan's list and he's offering a "Black Friday Offer." (The guy has made half a Million dollars in products.)

      That is one of my points as is others that have posted. Am I missing something?
      Signature

      Entrepreneurs starting out and small businesses without giant staffs and budgets.

      {{ DiscussionBoard.errors[11454704].message }}
  • Profile picture of the author Jonathan 2.0
    [DELETED]
    {{ DiscussionBoard.errors[11454710].message }}
    • Profile picture of the author Jonathan 2.0
      [DELETED]
      {{ DiscussionBoard.errors[11454805].message }}
      • Profile picture of the author OptedIn
        Originally Posted by Jeffery View Post

        Am I missing something?
        Trust me. It's not you. :-)
        Signature

        "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

        {{ DiscussionBoard.errors[11454811].message }}
      • Profile picture of the author Jonathan 2.0
        Originally Posted by Jeffery View Post

        That is one of my points as is others that have posted. Am I missing something?
        No ― sorry: You're right. It was a repeat of what other People have said.
        Signature
        "Each problem has hidden in it an opportunity so powerful that it literally dwarfs the problem. The greatest success stories were created by people who recognized a problem and turned it into an opportunity."―Joseph Sugarman
        {{ DiscussionBoard.errors[11455000].message }}
  • Profile picture of the author hubertkoh
    This is an interesting thought. Makes you stand out from the crowd!

    I shall implement this next year and see if its works. Not very sure that it will though. Unless its a permanent raise.
    Signature
    Personal Development Solo Ads That Converts
    {{ DiscussionBoard.errors[11454904].message }}
  • Profile picture of the author lambertson
    A top-3 retailer in my country has been caught for increasing prices on some products (that had the biggest demand I suppose) during this BF. Some guy just checked cached versions of product pages and posted it on Facebook. You know what? Nothing. They are still the biggest retailer who earned on BF more than they could. And I still will never buy from them because I know where I can get things cheaper. But there are lots of people who don't know/care and they are the target audience I guess. Not the best technique for your rep, but since 90% of your customers don't care much, then why not?
    {{ DiscussionBoard.errors[11454977].message }}
    • Profile picture of the author Daniel Evans
      Originally Posted by lambertson View Post

      Not the best technique for your rep, but since 90% of your customers don't care much, then why not?

      How did you come to this conclusion?
      {{ DiscussionBoard.errors[11454986].message }}
  • Profile picture of the author Rob Hunsons
    Not everyone do the good price suggestion.
    For example in ordinary day umbrella costs 40 dollars.
    Black Friday price 50 dollars instead 100 dollars.
    Sometimes they are cheating like that.
    {{ DiscussionBoard.errors[11455027].message }}
  • Profile picture of the author Jeffery
    It is always good for your business to monitor your competition.


    In the end it is more about what you do rather than what they do. Why? you may be doing it right and the competition may be doing it wrong.


    I can't count the times a business owner said to me "My business is failing and I don't know why." My usual answer is "You did it to yourself by not planning ahead to maximize sales during Special Events and Holidays."

    Originally Posted by hubertkoh View Post

    This is an interesting thought. Makes you stand out from the crowd!

    I shall implement this next year and see if its works. Not very sure that it will though. Unless its a permanent raise.

    To me that is equivalent to a store owner standing in his doorway watching the crowd running into neighboring stores for a discount.

    Originally Posted by dave_hermansen View Post

    Yeah, I think it was more of a philosophical post than anything. One that was trying to get people to think independently, stand on their own two feet and not follow the herd mentality. Then, pat themselves on the back for being brave for a day.

    Mine was more practical, pointing out that for some websites, it makes no sense at all to have a Black Friday sale where you are actually losing profits to a bunch of people who are never going to be "loyal customers" because what you sell is not the type of thing somebody ever buys more than one of.

    My uncle used to plan ahead for for Special Events and Holidays and purchase low cost washing machines and dryers for people that could not afford high cost machines. He would sell a lot of washing machines for 25% off and to regain the 25% loss he sold dryers at 25% off. In reality, the dryers were actually marked up 25% over wholesale and he honestly disclosed that fact if he was asked.



    Buyer wise, a greater percentage of people wanted both a low cost washer and dryer and they got exactly what they could afford.


    Repeat customers? Yes, with their permission he would mail fliers or questionnaires to them announcing future sales or simply question what they wanted and when they wanted it. When he had their information he would go to wholesale auctions and buy group lots.


    Ever heard of Big Lots? My uncle used to consult for them and Big Lots now has one of the biggest repeat customer lists in the business. Why? Much of the profits from Special Events and Holiday sales go to charity.


    There are a lot of ways a business can create repeat customers and make the world a better place at the same time.
    Signature

    Entrepreneurs starting out and small businesses without giant staffs and budgets.

    {{ DiscussionBoard.errors[11455042].message }}
  • Profile picture of the author Daniel Evans
    Originally Posted by ryanbiddulph

    Forces you to have posture.
    It could be argued that having 'posture' is not having to make efforts to raise controversy in a bid to draw attention to ones products or services.
    {{ DiscussionBoard.errors[11455106].message }}
    • Profile picture of the author OptedIn
      Originally Posted by Daniel Evans View Post

      It could be argued that having 'posture' is not having to make efforts to raise controversy in a bid to draw attention to ones products or services.
      Can't get anything by you, Daniel. :-)
      Signature

      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

      {{ DiscussionBoard.errors[11455161].message }}
  • Profile picture of the author waitingforday
    That's why i not buying nothing at this "sales".
    {{ DiscussionBoard.errors[11455928].message }}
    • Profile picture of the author Daniel Evans
      Originally Posted by waitingforday View Post

      That's why i not buying nothing at this "sales".

      The OP is what I term as 'FOS'.


      Fearsome Of Sales.
      {{ DiscussionBoard.errors[11456085].message }}
  • Profile picture of the author Dom Nick
    it can be a good idea! But i think Drawbacks are more.
    {{ DiscussionBoard.errors[11455936].message }}
  • Profile picture of the author BriansWorld
    Absolutely agree!

    Human psychology works that way; one of the oldest marketing rules for sales increase is to actually raise the prices. In this way, you can position your product / service in the premium segment.

    If you do what everybody else does, you may become unnoticeable.
    {{ DiscussionBoard.errors[11455960].message }}
  • Profile picture of the author Jeffery
    Originally Posted by waitingforday View Post

    That's why i not buying nothing at this "sales".
    Originally Posted by Dom Nick View Post

    it can be a good idea! But i think Drawbacks are more.

    ^ See what kind of replies a post (OP) like this gets? ^

    Originally Posted by BriansWorld View Post

    Absolutely agree!

    Human psychology works that way; one of the oldest marketing rules for sales increase is to actually raise the prices. In this way, you can position your product / service in the premium segment.

    If you do what everybody else does, you may become unnoticeable.
    Some truth to that. Just not for this thread because it does not pertain to the subject matter.
    Signature

    Entrepreneurs starting out and small businesses without giant staffs and budgets.

    {{ DiscussionBoard.errors[11455982].message }}
  • Profile picture of the author ChristUni
    [DELETED]
    {{ DiscussionBoard.errors[11456353].message }}
    • Profile picture of the author lambertson
      Originally Posted by ChristUni View Post

      Black Friday is just like clearance sale, so increasing the price not only harm your sales, but also it will drop the trust of the customer to your product and brand.
      It doesn't work if you are a huge retailer though, only a few will notice a slight increase of prices for the most demanded products, but you can actually get much more profit. However, you are certainly right, it's not the best idea to implement for a small brand/store.
      {{ DiscussionBoard.errors[11456374].message }}
Avatar of Unregistered

Trending Topics