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Promoting a niche online course

by leeminhoo
4 replies
Hello everyone,

within next few weeks I'll be launching a new website, which will feature a parent-oriented course on a specific topic related to school age children (with plans to expand the website with new courses every couple months). We put a lot of effort into professional presentation of materials (videos and printables) and the overall production quality of the website.

I'm looking to join an affiliate program as a merchant/advertiser to get some traction with the course. I did some extensive research and so far ShareASale looks best to me - acceptable entry costs, large base of affiliates, and good history.

My biggest concern is, with a niche product like mine, will I be able to find affiliates with enough targetted traffic to actually bring some sales? Do you think I might be better off setting up my own affiliate program with something like iDevAffiliate and try to contact affiliates/influencers directly?

I will appreciate any advice. I'm an experienced web developer, but I don't have much knowledge in the merchant side of affiliate promotion.

Thanks,
#niche #online #promoting
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  • Profile picture of the author Brent Stangel
    My biggest concern is, with a niche product like mine, will I be able to find affiliates with enough targetted traffic to actually bring some sales? Do you think I might be better off setting up my own affiliate program with something like iDevAffiliate and try to contact affiliates/influencers directly?
    Did you search SAS for similar offers? If there are other related merchants you can check their stats to see how much action they are getting.

    Brent
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  • Profile picture of the author Jeffery
    Originally Posted by leeminhoo View Post

    Hello everyone,

    within next few weeks I'll be launching a new website, which will feature a parent-oriented course on a specific topic related to school age children (with plans to expand the website with new courses every couple months). We put a lot of effort into professional presentation of materials (videos and printables) and the overall production quality of the website.

    I'm looking to join an affiliate program as a merchant/advertiser to get some traction with the course. I did some extensive research and so far ShareASale looks best to me - acceptable entry costs, large base of affiliates, and good history.

    My biggest concern is, with a niche product like mine, will I be able to find affiliates with enough targetted traffic to actually bring some sales? Do you think I might be better off setting up my own affiliate program with something like iDevAffiliate and try to contact affiliates/influencers directly?

    I will appreciate any advice. I'm an experienced web developer, but I don't have much knowledge in the merchant side of affiliate promotion.

    Thanks,

    Depends on what the niche product is wouldn't you say? We do not know what the niche product is, so how can we help you?

    Brent gave you some good advise since he and everyone else does not know what the niche product is, the quality, etc.

    You can have the best product, website and content in the world and without traffic no one will see it and you will not make sales.

    Internet Marketing 101, source a product people are buying, source the cost of different traffic methods, determine the overhead and last determine if you can profit. There is a lot more to it than that, but you get the idea.
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  • Profile picture of the author Daniel Evans
    Originally Posted by leeminhoo View Post

    My biggest concern is, with a niche product like mine, will I be able to find affiliates with enough targetted traffic to actually bring some sales? Do you think I might be better off setting up my own affiliate program with something like iDevAffiliate and try to contact affiliates/influencers directly?

    It really depends upon the product as stated, but in many cases people benefit from hosting their product where there are pools of affiliates whilst seeking out prospective affiliates themselves.

    The typically tends to gives quantity and the latter quality - assuming you are targetting the correct people.
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  • Profile picture of the author ryanbiddulph
    Hi leeminhoo,

    My best advice: whenever you want to sell something, make a bunch of friends from that niche by helping them out for a while, without asking for anything. Seek established bloggers in that niche.

    Then, if you are patient, as your bond grows, many of these bloggers promote you, exposing your course to these bloggers and their huge, targeted audiences. As your blogger friend network grows from 5 to 10, to 20 to 50, to 100, you will see massive success sales-wise and affiliate-wise.

    Takes time, but it is better to spend that time doing the smart thing, versus spending the time trying to do it on your own, struggling like mad, as most Warriors do affiliate-wise and sales-wise.
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