I have a video course that I sell from my website, which is pretty much my main monetization. I sell the course for $59, and I make about 20 or so sales per month on average. I don't use paid traffic (I do plan on starting soon though)...most of my traffic comes from YouTube.
I have a mailing list of about 850 people right now...600 of which haven't yet bought from me, and the rest are those who have bought my course. Although they say "the money is in the list", I honestly can't say that I ever truly understood that (until Black friday). I have an autosponder sequence set up which sends out a blog post every 2 weeks, and simply has a link to my course at the bottom of each email. This is just so people remember me. I think a very small percentage of my sales comes from this email sequence though.
Anyway, I decided to do a black friday sale that lasted 2 days. So I sent an email out to the 600 people on my list that haven't yet bought from me letting them know that I would be doing a 50% off sale for 2 days. I sent one email broadcast letting them know that I would tell them when the sale started. I then sent a second email out after the sale was in effect. I didn't expect much, but here's what happened:
1.) Within 1 hour of starting the sale/sending out the 2nd email which let them know that the sale started I made 8 sales!
2.) I made a total of 26 sales in the 2 days that I offered the deal!
I was shocked! I made just over $600 in one day, which is the most I've ever made with this online stuff.
I learned that the money really is in the list. I also learned that people like deals too!
I figured I'd share this little success with you all!