What I learned on Black Friday about IM

29 replies
I've been into this IM stuff for a few years now...only been serious with if for about the last 2 years or so though.

I have a video course that I sell from my website, which is pretty much my main monetization. I sell the course for $59, and I make about 20 or so sales per month on average. I don't use paid traffic (I do plan on starting soon though)...most of my traffic comes from YouTube.

I have a mailing list of about 850 people right now...600 of which haven't yet bought from me, and the rest are those who have bought my course. Although they say "the money is in the list", I honestly can't say that I ever truly understood that (until Black friday). I have an autosponder sequence set up which sends out a blog post every 2 weeks, and simply has a link to my course at the bottom of each email. This is just so people remember me. I think a very small percentage of my sales comes from this email sequence though.

Anyway, I decided to do a black friday sale that lasted 2 days. So I sent an email out to the 600 people on my list that haven't yet bought from me letting them know that I would be doing a 50% off sale for 2 days. I sent one email broadcast letting them know that I would tell them when the sale started. I then sent a second email out after the sale was in effect. I didn't expect much, but here's what happened:

1.) Within 1 hour of starting the sale/sending out the 2nd email which let them know that the sale started I made 8 sales!

2.) I made a total of 26 sales in the 2 days that I offered the deal!

I was shocked! I made just over $600 in one day, which is the most I've ever made with this online stuff.

I learned that the money really is in the list. I also learned that people like deals too!

I figured I'd share this little success with you all!
#black #friday #learned
Avatar of Unregistered
  • Profile picture of the author thoitrangmanly
    Great share man. I'm about to do something with my email list right now!
    Signature

    Cửa hàng thời trang nam Manly cung cấp các sản phẩm áo khoác, áo thun, áo sơ mi mới nhất, chất nhất.

    {{ DiscussionBoard.errors[11456735].message }}
  • Profile picture of the author Jeffery
    Originally Posted by Bkelly301 View Post

    I've been into this IM stuff for a few years now...only been serious with if for about the last 2 years or so though.

    I have a video course that I sell from my website, which is pretty much my main monetization. I sell the course for $59, and I make about 20 or so sales per month on average. I don't use paid traffic (I do plan on starting soon though)...most of my traffic comes from YouTube.

    I have a mailing list of about 850 people right now...600 of which haven't yet bought from me, and the rest are those who have bought my course. Although they say "the money is in the list", I honestly can't say that I ever truly understood that (until Black friday). I have an autosponder sequence set up which sends out a blog post every 2 weeks, and simply has a link to my course at the bottom of each email. This is just so people remember me. I think a very small percentage of my sales comes from this email sequence though.

    Anyway, I decided to do a black friday sale that lasted 2 days. So I sent an email out to the 600 people on my list that haven't yet bought from me letting them know that I would be doing a 50% off sale for 2 days. I sent one email broadcast letting them know that I would tell them when the sale started. I then sent a second email out after the sale was in effect. I didn't expect much, but here's what happened:

    1.) Within 1 hour of starting the sale/sending out the 2nd email which let them know that the sale started I made 8 sales!

    2.) I made a total of 26 sales in the 2 days that I offered the deal!

    I was shocked! I made just over $600 in one day, which is the most I've ever made with this online stuff.

    I learned that the money really is in the list. I also learned that people like deals too!

    I figured I'd share this little success with you all!
    Congrats! Well done.
    Signature

    Entrepreneurs starting out and small businesses without giant staffs and budgets.

    {{ DiscussionBoard.errors[11456785].message }}
  • Profile picture of the author yashdodo
    Amazing. Yes it's true money is in the list I have a few friends who earned over $5k just by promoting hosting and themes to their email list. This is the prime time to sell products to your list rest of the year they provide them value and build trust.
    {{ DiscussionBoard.errors[11456824].message }}
  • Profile picture of the author OptedIn
    I hope you have your list segmented. Nothing people hate more than getting a 50% off offer, days or weeks after paying full price. Those mails should only go out to folks that have not bought your product.

    I believe that list segmenting is one of the most overlooked aspects of IM and I don't even have a list. This is just an observation on what I experience as a consumer. I buy a product and am then pounded with sales emails for weeks on end. I loathe that. Yes, many are from affiliate offers, but not all. lol

    Good job, though, but I don't know why you sound so surprised. At 50% off, many people will buy stuff their not even positive they need, because they hate passing up such a great deal. The science of selling is built on the basics of human nature. This is why creating a sense of urgency (although a phony ploy in most instances), is such a strong motivator, also.

    Cheers.
    Signature

    "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

    {{ DiscussionBoard.errors[11456837].message }}
  • Profile picture of the author lambertson
    What is the course about?
    {{ DiscussionBoard.errors[11456858].message }}
  • Profile picture of the author Sid Hale
    Congratulations!!!

    Originally Posted by Bkelly301 View Post

    I was shocked! I made just over $600 in one day, which is the most I've ever made with this online stuff.

    I learned that the money really is in the list. I also learned that people like deals too!

    ...and just think how many sales you might have had with a few good affiliates mailing to THEIR lists rather than being limited to only your 600 prospects.
    Signature

    Sid Hale
    Coming Soon... Rapid Action Profits (Pro)

    {{ DiscussionBoard.errors[11456950].message }}
  • Profile picture of the author lighton
    You have done this the way any internet marketer should do in the first please and now I am referring on focusing only on one task at a time. You accomplished your success because you have envisioned that and it became a reality.
    Signature
    Premium Graphics and Text Posts that engage your audience. Check my website and send me your quote today - www.SandraLighton.com
    {{ DiscussionBoard.errors[11456964].message }}
  • Profile picture of the author dave_hermansen
    Good job! Of course, you may have also learned that your price was too high to begin with.

    If nothing else, instead of waiting until Black Friday, you might try sending out one or two automatic emails to people who don't buy, offering them a limited time deal to sign up when they don't initially buy. Seems better than a couple blog posts they probably don't want with the same old price.
    Signature
    StoreCoach.com- Learn How to Dropship the Right Way - Buy & Sell Websites - Partner with Coach
    My PROVEN ecommerce process, as seen on: Fox News, the NY Times & Flippa
    {{ DiscussionBoard.errors[11457037].message }}
  • Originally Posted by Bkelly301 View Post

    I've been into this IM stuff for a few years now...only been serious with if for about the last 2 years or so though.

    I have a video course that I sell from my website, which is pretty much my main monetization. I sell the course for $59, and I make about 20 or so sales per month on average. I don't use paid traffic (I do plan on starting soon though)...most of my traffic comes from YouTube.

    I have a mailing list of about 850 people right now...600 of which haven't yet bought from me, and the rest are those who have bought my course. Although they say "the money is in the list", I honestly can't say that I ever truly understood that (until Black friday). I have an autosponder sequence set up which sends out a blog post every 2 weeks, and simply has a link to my course at the bottom of each email. This is just so people remember me. I think a very small percentage of my sales comes from this email sequence though.

    Anyway, I decided to do a black friday sale that lasted 2 days. So I sent an email out to the 600 people on my list that haven't yet bought from me letting them know that I would be doing a 50% off sale for 2 days. I sent one email broadcast letting them know that I would tell them when the sale started. I then sent a second email out after the sale was in effect. I didn't expect much, but here's what happened:

    1.) Within 1 hour of starting the sale/sending out the 2nd email which let them know that the sale started I made 8 sales!

    2.) I made a total of 26 sales in the 2 days that I offered the deal!

    I was shocked! I made just over $600 in one day, which is the most I've ever made with this online stuff.

    I learned that the money really is in the list. I also learned that people like deals too!

    I figured I'd share this little success with you all!



    Absolute truth, money is in the list, but don't neglect taking care of them, and don't forget to keep growing that list!
    {{ DiscussionBoard.errors[11457067].message }}
  • Profile picture of the author chuckholmes
    Great job.

    Having the list is just the starting point. You also need to stay in touch frequently, provide value and build up the like, know and trust factor.

    And then you monetize your list.

    I've also learned in over 10 years of doing this that mailing your list 4-5 times per week, minimum, pays off the best. That's assuming your emails provide value and help people solve their problems.
    {{ DiscussionBoard.errors[11457068].message }}
  • Profile picture of the author luciesmazanska
    Bkelly301 congrats!! Love this idea

    What service are you using for email lists?
    {{ DiscussionBoard.errors[11458800].message }}
  • Profile picture of the author wordwizard
    Congrats! This is really encouraging.

    I am in the process of reviving my email list, and growing it
    bigger.

    Can't wait to find out how well it works.

    And of course, now with the pre-Christmas time, there's lots
    of opportunity to both provide value and offer special deals.

    Thanks for sharing your experience!

    Elisabeth
    Signature

    FREE Report: 5 Ways To Grow Your Affiliate Income

    Let Me Help You Sell: Sales Letters, Email Series, Pre-Sell Reports... PM me & we'll talk!
    {{ DiscussionBoard.errors[11458840].message }}
  • Profile picture of the author Jeffery
    Originally Posted by luciesmazanska View Post

    Bkelly301 congrats!! Love this idea

    What service are you using for email lists?
    Originally Posted by wordwizard View Post

    Congrats! This is really encouraging.

    I am in the process of reviving my email list, and growing it
    bigger.

    Can't wait to find out how well it works.

    And of course, now with the pre-Christmas time, there's lots
    of opportunity to both provide value and offer special deals.

    Thanks for sharing your experience!

    Elisabeth
    Two fine looking women! That settles it. I'm gonna get on their lists
    Signature

    Entrepreneurs starting out and small businesses without giant staffs and budgets.

    {{ DiscussionBoard.errors[11458848].message }}
  • Profile picture of the author Pablo Visconti
    sweet! Sounds like a lot of fun!

    Congrats

    By the way, what is the course about? If i may ask
    Signature
    {{ DiscussionBoard.errors[11459398].message }}
  • Profile picture of the author ChrisBa
    Originally Posted by Bkelly301 View Post

    I've been into this IM stuff for a few years now...only been serious with if for about the last 2 years or so though.

    I have a video course that I sell from my website, which is pretty much my main monetization. I sell the course for $59, and I make about 20 or so sales per month on average. I don't use paid traffic (I do plan on starting soon though)...most of my traffic comes from YouTube.

    I have a mailing list of about 850 people right now...600 of which haven't yet bought from me, and the rest are those who have bought my course. Although they say "the money is in the list", I honestly can't say that I ever truly understood that (until Black friday). I have an autosponder sequence set up which sends out a blog post every 2 weeks, and simply has a link to my course at the bottom of each email. This is just so people remember me. I think a very small percentage of my sales comes from this email sequence though.

    Anyway, I decided to do a black friday sale that lasted 2 days. So I sent an email out to the 600 people on my list that haven't yet bought from me letting them know that I would be doing a 50% off sale for 2 days. I sent one email broadcast letting them know that I would tell them when the sale started. I then sent a second email out after the sale was in effect. I didn't expect much, but here's what happened:

    1.) Within 1 hour of starting the sale/sending out the 2nd email which let them know that the sale started I made 8 sales!

    2.) I made a total of 26 sales in the 2 days that I offered the deal!

    I was shocked! I made just over $600 in one day, which is the most I've ever made with this online stuff.

    I learned that the money really is in the list. I also learned that people like deals too!

    I figured I'd share this little success with you all!
    That's pretty good. I'd say work on building that list more too!
    {{ DiscussionBoard.errors[11459461].message }}
  • Profile picture of the author Bkelly301
    Hey guys sorry for the late reply. It is a music theory course. I'm going to be making some serious changes to my whole list strategy...namely, focusing on building it and having a heavily marketing-based email sequence.

    This lesson definitely taught me a lot!
    {{ DiscussionBoard.errors[11460278].message }}
  • Profile picture of the author oppyeaunome
    Originally Posted by Bkelly301 View Post

    I've been into this IM stuff for a few years now...only been serious with if for about the last 2 years or so though.

    I have a video course that I sell from my website, which is pretty much my main monetization. I sell the course for $59, and I make about 20 or so sales per month on average. I don't use paid traffic (I do plan on starting soon though)...most of my traffic comes from YouTube.

    I have a mailing list of about 850 people right now...600 of which haven't yet bought from me, and the rest are those who have bought my course. Although they say "the money is in the list", I honestly can't say that I ever truly understood that (until Black friday). I have an autosponder sequence set up which sends out a blog post every 2 weeks, and simply has a link to my course at the bottom of each email. This is just so people remember me. I think a very small percentage of my sales comes from this email sequence though.

    Anyway, I decided to do a black friday sale that lasted 2 days. So I sent an email out to the 600 people on my list that haven't yet bought from me letting them know that I would be doing a 50% off sale for 2 days. I sent one email broadcast letting them know that I would tell them when the sale started. I then sent a second email out after the sale was in effect. I didn't expect much, but here's what happened:

    1.) Within 1 hour of starting the sale/sending out the 2nd email which let them know that the sale started I made 8 sales!

    2.) I made a total of 26 sales in the 2 days that I offered the deal!

    I was shocked! I made just over $600 in one day, which is the most I've ever made with this online stuff.

    I learned that the money really is in the list. I also learned that people like deals too!

    I figured I'd share this little success with you all!
    This is really inspiring. You never know something until you do it yourself and you've come to discover that the money is truly in the list if you learn how to use that list effectively.

    Well done my fellow warrior!
    {{ DiscussionBoard.errors[11460303].message }}
  • Profile picture of the author hardraysnight
    i learnt blue monday was just around the corner
    {{ DiscussionBoard.errors[11460305].message }}
  • Profile picture of the author KIORTY
    Cool, thank you for sharing your experience, I thought about beginning to earn online some time ago and after having read your post, the idea seems to be good again )
    {{ DiscussionBoard.errors[11462576].message }}
  • Profile picture of the author ifmcinstitute
    Thank you for sharing your experience, You never know something until you do it yourself.
    {{ DiscussionBoard.errors[11471011].message }}
  • Profile picture of the author msulcs
    That's right, never under-estimate your list!
    I see how different email titles and post types influence open rates and click rates. You just got to test to see what works.
    {{ DiscussionBoard.errors[11471057].message }}
  • Profile picture of the author mitudas
    Thank you man. As a new member I learnt from you that having a list is the stepping stone in this business. It is very important to deal your list when you want to sale
    your product.

    Thanks
    {{ DiscussionBoard.errors[11471103].message }}
  • Profile picture of the author akshay7
    I really need to start maintaining my list. Thank you for sharing the post.
    Signature
    For global monitoring, online reputation management and reactive marketing strategies, message me or
    Visit - www.redswanlabs.com
    {{ DiscussionBoard.errors[11473184].message }}
  • Profile picture of the author Robert X
    Next time try to downsell it from $197 to $97. Don't sell yourself short
    Signature

    [

    {{ DiscussionBoard.errors[11473989].message }}
    • Profile picture of the author Daniel Evans
      Originally Posted by Robert X View Post

      Next time try to downsell it from $197 to $97. Don't sell yourself short

      Selling oneself $100 short...
      {{ DiscussionBoard.errors[11473994].message }}
  • Well done! I hope your course has some upsells built into it, so you can make additional back end sales to your list.

    In my opinion, there's no point in driving traffic to an offer, just make a one time sale. You should create some form of recurring income into your online sales funnel. That way when you decide to offer a 50% discount on your front end products, you will still generate sustainable recurring monthly income, somewhere on the back end of your sales funnel.
    {{ DiscussionBoard.errors[11474073].message }}
  • Profile picture of the author TheJoshG
    Some people avoid doing this because they think it will devalue their brand or the quality of the product they are offering.

    What do you guys think?!

    TheJoshG
    {{ DiscussionBoard.errors[11475698].message }}
  • Profile picture of the author Monica8297
    I really need to start maintaining my list. Thank you so much for your valuable post .
    {{ DiscussionBoard.errors[11489189].message }}
Avatar of Unregistered

Trending Topics