Pricing of subscription

9 replies
Hi,

I have a subscription based website charging 17.99$/mo at the moment and I am thinking about experimenting with the price so it would look like this 0,6$/day billed monthly.

I have read some article which said that restating the price from monthly to daily amount can increase conversions. Do you think it's always the case? Or do you think that for some businesses it does not necessarily have to be the way to go? Subscriptions on my website are automatically renewed every month.

Thank you a lot!
#pricing #subscription
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  • Profile picture of the author k_a_babji
    Hi,

    This is a good idea. But, I also suggest to reduce the price a bit if you want to increase conversions. Just experiment for a month or so and evaluate the conversions. Further, it is also a good idea to offer discount for quarterly, half yearly and yearly payments in advance (if you are not doing that already).
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  • Profile picture of the author Vinh Giang
    $0.6/day billed monthly seems vague to me. I think the published price should be $17.99/month.

    You can use the $0.6 per day on your sales pitch.
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  • Profile picture of the author Brent Stangel
    0,6$
    Is meaningless to native English speakers.

    Maybe stating the price correctly will increase conversions.

    $17.99 Monthly.

    $0.60 per day.

    Brent
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  • Profile picture of the author luciesmazanska
    Sounds really interesting
    I would give it a try
    Test it for at least a month so you will see if it works for you
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  • Profile picture of the author George Flm
    Think of Netflix in terms of pricing and forget about potato chips.
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  • Profile picture of the author Jessica Ambos
    It's catchy but based on my encounters with clients, most of them want something that can be paid on a yearly basis which ends up cheaper than paying monthly. Also, they don't like recurring subscriptions especially if you do not disclose it on your check out page. Most of them think they're paying a one time fee. They tend to forget cancelling it which makes them ask for refunds (more work for us) when they finally notice that their bank accounts are being deducted month after month.
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  • Profile picture of the author ChrisBa
    Originally Posted by Martycz View Post

    Hi,

    I have a subscription based website charging 17.99$/mo at the moment and I am thinking about experimenting with the price so it would look like this 0,6$/day billed monthly.

    I have read some article which said that restating the price from monthly to daily amount can increase conversions. Do you think it's always the case? Or do you think that for some businesses it does not necessarily have to be the way to go? Subscriptions on my website are automatically renewed every month.

    Thank you a lot!
    I'm not understanding. Why would $0.60 a day be billed monthly? That sounds more like a sales pitch opposed to actual billing.
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  • Profile picture of the author PurePay
    What do you do? Easier to help with that knowledge .

    But with the limited info so far, i would say keep it simple.
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