help with my 2 year old site - how to increase traffic?

22 replies
I have been running a site for almost 2 years that specialises in cheap flights. Basically I find cheap airline deals from Australia and post them - so in other words my site is not really a blog (or is it?)

I get between 2-2.5K visitors per month, which obviously I want to increase. I don't think SEO will work for me as my content is largely the same - cheap flights (I update daily) and the market is saturated. I do use YOAST with all my posts.

I have about 360 email subscribers and 3.5K facebook followers. I tried instagram and twitter - both failing. With instagram I found people adding me (asking for a follow back, which I obliged and then deleting me) and twitter just didn't get any traction.

I pay for facebook ads and google ads - my budget each month is about $200-300. I make around $500/month but growth has been really slow.

It's really frustrating and looking for some help & advice.
#increase #site #traffic #year
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  • Profile picture of the author James_Harkin
    Ok. So, you want to drive traffic. Find out who your main competitors are. Then find out where they are buying ads. Then buy ads on those sites. That's just one idea...

    Another is, go niche. Set up mini funnels to drive traffic through to your main site for each country/airline/holiday/etc. Then promote those niche landing pages to those interested in holidays in XYZ country. Get an email address so you can promote other offers (maybe not just flights). Nice image for your Facebook ad of the country, people smiling, families, palm trees, sunshine if relevant ... snow, skis, lodges, if relevant, etc.

    Another is, offer a free lead magnet 'How to save hundreds of dollars off your flights' share one key thing or '10 ways to make your flight more enjoyable'. 'Top 10 Flight Experiences' which could be a listing of the best airlines and the facilities offered, always be putting up buttons to your flight checker.

    Another one is to go niche with young travelers, retirees, sports fanatics, people who love fishing, scuba divers, honeymooners, etc. Promote specifically to them. Offer the best places to do XYZ and these are the best airlines, price vs facilities. Also promote to people interested in specific cities, countries, etc.

    You can do a lot of things to generate the leads so you can promote flights and associated services. One thing you could do is offer a cheaper flight price, then offer special upgrades and physical products (like pillows, sun hats, sunglasses, flipflops, suntan lotion, etc.). Talk to airlines and charters to see if they can offer any deals that you can push via social media using idea #2. Then push your upsells. Work out your cart value and increase your ad spend.

    Anyways, that's just off the top of my head...

    Regards...

    James Harkin
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    • Originally Posted by James_Harkin View Post

      Ok. So, you want to drive traffic. Find out who your main competitors are. Then find out where they are buying ads. Then buy ads on those sites. That's just one idea...

      Another is, go niche. Set up mini funnels to drive traffic through to your main site for each country/airline/holiday/etc. Then promote those niche landing pages to those interested in holidays in XYZ country. Get an email address so you can promote other offers (maybe not just flights). Nice image for your Facebook ad of the country, people smiling, families, palm trees, sunshine if relevant ... snow, skis, lodges, if relevant, etc.

      Another is, offer a free lead magnet 'How to save hundreds of dollars off your flights' share one key thing or '10 ways to make your flight more enjoyable'. 'Top 10 Flight Experiences' which could be a listing of the best airlines and the facilities offered, always be putting up buttons to your flight checker.

      Another one is to go niche with young travelers, retirees, sports fanatics, people who love fishing, scuba divers, honeymooners, etc. Promote specifically to them. Offer the best places to do XYZ and these are the best airlines, price vs facilities. Also promote to people interested in specific cities, countries, etc.

      You can do a lot of things to generate the leads so you can promote flights and associated services. One thing you could do is offer a cheaper flight price, then offer special upgrades and physical products (like pillows, sun hats, sunglasses, flipflops, suntan lotion, etc.). Talk to airlines and charters to see if they can offer any deals that you can push via social media using idea #2. Then push your upsells. Work out your cart value and increase your ad spend.

      Anyways, that's just off the top of my head...

      Regards...

      James Harkin
      Off the top of your head? Damn. (applause.)

      Wish we had tech like Neo and we can just download/upload with a cable to our heads.

      Art
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  • To increase traffic you should try to optimize your website and use strong keywords.You can also choose a strong content which will help you attract traffic.
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  • Create more blog content that is related to your niche and at the same time promote other people's products or services that are interested to your audience will be a good move.
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  • Profile picture of the author magnumgrp1
    Have you tried Instagram shoutouts? There are several influencer pages based on travel, contact the owners and ask them how much to post your photo (which should be themed like the owner's) with a link to your site in the owner's bio.

    You might also go to Udimi.com and look for solo ads in the travel niche.

    HTH

    Lucky Balaraman

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  • Profile picture of the author OptedIn
    There are literally thousands of posts on the forum, on this topic, all of which contain an endless stream of the same regurgitated information.

    Try utilizing the search function.
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  • Profile picture of the author Highest And Best
    First off, bravo for building your "money machine".

    To increase production, give people a reason to stick around. That means great content. So if you are not blogging, perhaps you should.

    There is so much you can blog about in your niche beyond cheap flights. There's hotels, car rentals, travel preparation, reviews for luggage, how to travel off the beaten path, etc...

    Of course, the products and services your reviews will earn you affiliate commissions.

    Another thing, why do you focus on cheap flights? Luxury travel pays way better.

    -Scott
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  • Profile picture of the author George Flm
    I hope your flight business takes off.
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  • Profile picture of the author Jesse Carr
    [DELETED]
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    • Profile picture of the author OptedIn
      Originally Posted by Jesse Carr View Post

      Hope this helps! - Jesse
      As per the forum rules, if you want your website as part of your signature, please purchase a signature listing.
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      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author dburk
    Hi Ainge,

    In a nutshell, increase the utility value of your website:

    1. Expand the scope of your website by included value added content.

    What else do your users need whenever they book "cheap flights"? Provide listings for cheap hotels and resorts at those same locations. List nearby attractions, details about the airports, car rental locations, transportation services, etc.

    2. Expand the scale of your content by including specific detailed information about each airport, and airline.

    3. Increase the scale and scope of your advertising campaigns.
    • Multi-Channel and Cross Channel Marketing
    • Expand your range of ad formats to include search ads,Display ads and video ads.
    • Implement Profit-driven marketing by removing all advertising budget limitations and optimize for maximum profits.
    • implement a true marketing automation platform like ActiveCampaigns, or AutoPilotHQ to maximize conversions and monetization of Lead Magnets and Newsletters.

    I could write a book on each one of those suggestions, so do a deep dive to learn as much as you can and start implementing. I assure you those ideas will take your website traffic to completely new levels.

    HTH,

    Don Burk
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  • Profile picture of the author wordwizard
    I agree with the folks here who suggested to add content.

    I'd say, find out who your best audience is (people who travel a lot, obviously) and what they're interested in, and then write some excellent content, well-optimized with Yoast, about those subjects.

    For example, posts about some key destinations, about saving money on flights, about being more comfy on long flights (most of the flights from Australia are going to be quite long), and so on.

    Then post on LinkedIn too, and place and promote posts on Facebook that send people to your articles/content.

    Etc.

    Good luck!

    Elisabeth
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  • Profile picture of the author ChrisBa
    Originally Posted by Ainge Sakthivel View Post

    I have been running a site for almost 2 years that specialises in cheap flights. Basically I find cheap airline deals from Australia and post them - so in other words my site is not really a blog (or is it?)

    I get between 2-2.5K visitors per month, which obviously I want to increase. I don't think SEO will work for me as my content is largely the same - cheap flights (I update daily) and the market is saturated. I do use YOAST with all my posts.

    I have about 360 email subscribers and 3.5K facebook followers. I tried instagram and twitter - both failing. With instagram I found people adding me (asking for a follow back, which I obliged and then deleting me) and twitter just didn't get any traction.

    I pay for facebook ads and google ads - my budget each month is about $200-300. I make around $500/month but growth has been really slow.

    It's really frustrating and looking for some help & advice.
    Where is your traffic coming from currently? Just the facebook and google ads? is any of it organic?

    I think you should work on building your list more, with that much traffic I would think you could get your list count much higher.

    I would look at optimizing for SEO as well.
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    • Predominantly from facebook. I say about 50%.

      40% comes from my email lists and 10% through organic sources (is this SEO?)

      SEO is a enigma to crack, i have tried for a long time but I think the niche I picked (travel) is too saturated?

      Would you know of any references to SEO? Particularly a dummy's view to it?
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      • Profile picture of the author writeaway
        Originally Posted by Ainge Sakthivel View Post

        SEO is a enigma to crack, i have tried for a long time but I think the niche I picked (travel) is too saturated?

        Would you know of any references to SEO? Particularly a dummy's view to it?
        For total SEO noobs, try MOZ' resources, searchengineland's starter resources, and backlinko

        Whatever you do, try to steer clear of BLACKHAT SEO... I'm sure you want to keep your business...
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  • Profile picture of the author writeaway
    OP, your problem is your DISMISSED SEO out of hand

    Any quick keyword search of your niche yields LOTS of low competition under utilized target keywords

    You might want to start with DOMINATING those sub-niches

    It doesn't take much time and effort... just VISION

    Stop paying for expensive FB traffic... that's a dead end considering the changes going on at FB

    Get your content to appear precisely at the time your target audience is most interested in whatever you have to offer
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    • I just look at cheap flights from Australia. I dont know how else I can specialise?

      My main driver is price. So if there is a cheap flight to for example Japan, it will be on there.

      I put up 3 posts daily and try to cover as many countries as I can.
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  • Thanks for everyone's replies

    I agree with most things said here but I might add a bit more about my site that I should have -
    • So i post 3 times a day with deals from Australia to everywhere - think secretflying (who copy my content with no credit unfortunately - whole different matter)
    • I also post business class deals
    • On each post are affiliate links I have an agreement with an online travel agent that pays me for clicks etc) - so its in my benefit to maximise this

    So with these in mind, I don't know how else specialising for SEO can help
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  • Profile picture of the author dandraymond
    Alright so the first thing we all know is that traffic doesn't come easy. In fact for all my sites I have found that it can take months to generate traffic.

    I personally have used social media at least to start getting traffic. After that you start ranking higher and will start seeing more organic traffic.

    Youtube is also a very useful way to get out there. It can also take quite a bit of time as well but it does work. Using your niche type in words, get to videos related to your site and then post in the comments. It works well and has generated me tons of free traffic.

    I would definitely recommend though above all these other Twitter. Let me show you how though with this particular method. It has transformed my business and I would like to help everyone else out. Countless daily views. https://bit.ly/2C1bkpQ

    Hope this helps you get going
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  • Profile picture of the author digitalsamyak
    Drive the website traffic on particular a page. Promote through the social platform and increase the visibility of the website. for ranking You should write interesting content and and publish Good domain authority blog websites.
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  • Profile picture of the author schwartz
    You need to know what your audience is, so you can find the best way to get traffic to that particular audience.
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  • Profile picture of the author msulcs
    I think Reddit is made for you.
    For example subreddits like r/shoestring or r/budget_travel are perfect for your cheap travel posts.

    On Reddit, you can get massive traffic and highly targeted leads.
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  • Profile picture of the author ryanbiddulph
    Hi Ainge,

    Completely shift your attention away from numbers and towards helping human beings. Being generous and building friendships with travel bloggers, 1 to 1, by commenting on their blogs and by promoting them, inspires travel bloggers to befriend you and promote you, increasing your blog traffic.
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  • I personally find blogging and facebook are the best ways to get traffic


    Blogging takes a while to build traffic but if you consistantly post most days eventually you will start getting good targeted traffic


    To get traffic on facebook you need to be interacting with people because fb has programed their algorithm to use Signals That Heavily Favor Active Interactions such as comments and likes, so when you post on your facebook timeline, it doesnt matter whether you have 5 or 5000 friends, if no one has liked or commented on that post very few people will see it.
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