Briefly and straight to the point:
I am a content writer for an IT developer who's strongly focused on creating his personal brand (on the top of running a startup) and I was tasked with writing an article for Medium about his story (he comes from a difficult background and spent 2 years in an orphanage).
Something like a from zero-to-hero story. The difference is that we don't really have anything spectacular to show off. I mean..it's valuable, but nothing that would really put a spell on the unknown audience.
Now, the main idea behind writing it is just "showing up" on Medium to add another piece of SEO to our brand ( If I even understand it correctly).
I have a few keywords to put into the text but other than that we just present a story. There's no how-to or no problem-solving. Obviously the text is packed with lots of hard-work, psychology, perserverance and motivation themes but as such, you know...it's not a story of Apple.
When I am writing , I catch myself doubting that I am creating content for the sake of creating content. And it costs me lots of time because it's a long piece of content. Over 2000 words.
Am I right in thinking so or do you think that marking your presence on any additional platform can benefit his brand? Or is it just a waste of time?
My reflection on the internet culture nowadays is that if you offer no solution to some problem - you better don't even put yourself out there. I hope I am wrong.
I am very very curious to hear your thoughts.