9 replies
What kind of Market research activity I have to do before starting with online campaigns.
#market #research
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  • Profile picture of the author writeaway
    At the very least you should check with Google Keyword Planner tool to find keywords related to your intended niche

    You'll see monthly search volume.

    This is a key indicator of DEMAND

    Key to IM Success: it's easier to build a successful business on EXISTING DEMAND if you don't have a track record of CREATING NEW DEMAND (ala Steve Jobs)

    You have to balance this with SATURATION - this is where doing keyword searches to check # of competing sites comes in
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  • Conducting keyword research will tell you what consumers are searching for all over the world. Find the most relevant keyword which has the highest search volume with the lowest competition.
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  • Market research is an essential task before setting any campaign. Please follow points.

    Competitors Behaviour
    Keyword Research
    Marketing Strategy
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  • Profile picture of the author Fitzcris
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  • Profile picture of the author Expels
    Get to know what problems a demographic is facing and offer them a solution.
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  • Profile picture of the author cherry enders
    The first step to selling your product or services is to know exactly who your perfect customer is.

    Most marketers don't do this!

    You must know:

    <><> their desires
    <><> their goals
    <><> what topics they're interested in
    <><> what their problem is
    <><> how you can help them

    Until you figure this out, all of the traffic in the world won't help you.

    You will simply be just another annoying marketer trying to sell them something.
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  • Profile picture of the author Highest And Best
    Treat your online marketing just like your offline marketing activities.

    While there certainly are differences, no marketing efforts are effective without understanding our customer. You cannot target what you do not know.

    If you have an offline business, you should already know the demographics of your customers. If you are looking to use online marketing to expand your reach, then consider the same demographics in an expanded market since you can now reach beyond the physical location.

    If you are new to online marketing and you do not have an offline business, then consider the product(s) you are selling or promoting to determine your demographics. You may have to do some trial and error research, but it's always best to reach out to vendors (if affiliate products) to learn what you can about the demo.

    Don't let Internet Marketing overwhelm you... let's take the journey together! Build Money Machines!
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  • Profile picture of the author Felicity Neal
    At first glance market research could seem like something very easily executable and very simply implement, but that could not be further from the truth. From the ground up, market research requires a lot of resources, non-stop dedication along with delicate and uncompromised attention to detail. Find out more on Pointone International
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  • Profile picture of the author thejames
    There are various tools to gauge demand and competition such as :

    - Google Trends
    - Google Keyword & Display Planner
    - Facebook Audience Insights
    - Similarweb
    - Alexa
    - Etc...

    The best way is to live and breathe the niche, join the communities (forums, FB groups, etc...) and you'll get a sense of your prospects' needs, wants and pain points which are central to all aspects of your marketing.
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  • Profile picture of the author KinneyJ2014
    Originally Posted by Suraj Ukarde View Post

    What kind of Market research activity I have to do before starting with online campaigns.

    Focus on all of the key features for your product(s) / service(s), including pricing, service, distribution, and placement. Collect, organize and write down this information
    . Some areas to consider include:
    1. Market dynamics, patterns such as seasonality
    2. Product - what's currently available, what your competition is selling
    3. Benchmarks in the industry
    4. Potential vendors and partners that you will need to rely on



    Product Testing

    -Give insight into product/service achievability by investigating competing and substitute alternatives alongside customers' willingness to embrace new products/services.

    -Determine competitive advantage as well as possible threats from similar products/services.

    -Identify the products with the highest revenue potential.
    Clarify what improvements should be prioritized before a product launch (or re-launch).

    -Pinpoint which product features (both existing and potential) are most important to your target audience.

    -Help produce marketing messages to change or enhance existing perceptions about your products/services.

    Pricing Research
    1. Awareness: let the market know that the product or service exists
    2. Targeting: reach the target segments with the highest profit potential
    3. Acquisition: optimize the marketing message, offer, and price that will close the sale
    4. Retention: generate repeat purchases from current customers

    Data Collection and Analysis Methods
    1. Surveys (online, phone, paper)
    2. Audits
    3. Points of purchase (purchase transactions)
    4. Click-streams.

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