Is it true website traffic affect in holiday period(Christmas and New Year)?

88 replies
Website Traffic is dropping in season time. Is it true? Anyone have ideas?
#affect #holiday #periodchristmas #traffic #true #website #year
  • Profile picture of the author Tirthankar
    Yes, it does.
    If your website deals in US or European markets then chances are that your traffic will go down considerably.
    As during this period or any other festivals people don't use google and other social media for any research so traffic is low during this period.
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    • Profile picture of the author powerofschool
      Hi ,
      Websites get traffic from a variety of sources. These include organic search engine results, direct traffic from URL searches, paid traffic from ads like Google Adwords, referral links from other blogs, or traffic from social media. You can find out where you're losing traffic on your Google Analytics account by going to Acquisition > All Traffic > Source/Medium.
      If you are loosing only organic traffic.
      Check if your rankings has been dropped or stable at that time. Still if everything is fine, reason would be holidays season.
      Hope this helped you.
      Thanks
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  • Profile picture of the author Niveda John
    Sure . Have as good SEO as possible. SEO (Search Engine Optimization) gives your app more visibility in search results.
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  • Profile picture of the author adi111
    Yes, it is absolutely true that website traffic drops down in holidays 'coz not much people use social media and search engines that often.
    In order to prevent that you should get your viewers and visitors engaged with your content.
    And, I think you should also use e-mail marketing of more traffic.
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  • Profile picture of the author GordonJ
    Originally Posted by krithick View Post

    Website Traffic is dropping in season time. Is it true? Anyone have ideas?
    Christmas items, even songs get a bump UP in traffic this time of the year. So, it depends on what the site is about, doesn't it?

    Some savvy marketers have Holiday promotions, and offer rewards and Seasonal gifts to avoid the drop. Blanket statements about drops in traffic and use are not helpful, when some sites do most of their business in a short period of time, oft, between Thanksgiving in USA to Christmas.

    An example would be like Hickory Farms, a company which did 80% of it's business in those six weeks.

    GordonJ

    PS. Perhaps Internet traffic drops in some areas, but WEBSITE TRAFFIC, well, that is all about the website.
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    • Profile picture of the author dkumar05
      I think, yes you are right!
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  • Profile picture of the author George Flm
    Yes - Santa is the culprit.
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  • Profile picture of the author Jeffery
    Seasonal Organic Traffic depends on the business type: B2B, B2C.

    B2B, Business to Business. Spend less time online in November and December.
    Note: Refers to commerce between two or more businesses.

    B2C, Business to Consumer. Spend more time online as early as two months before seasonal events.
    Note: Refers to commerce between businesses and consumers.

    Seasonal SEO wise, Christmas SEO is typically done one to two months before the event. Example: More Christmas buying is done on Black Friday and Cyber Monday.

    Tracking traffic can be misleading to an Internet Marketer. When tracking traffic on the day of the seasonal event vs. tracking traffic one to two months out from the seasonal event the results will differ.

    The bottom line is to do your Seasonal Organic SEO as much as two months before the event depending on the niche event.
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  • Profile picture of the author ChrisBa
    Originally Posted by krithick View Post

    Website Traffic is dropping in season time. Is it true? Anyone have ideas?
    I would hesitate saying it drops..
    It depends on the niche. I find many sites for online shopping or products people are buying for either Christmas or the Holidays have an increase, but many others have a decrease. It all depends on the niche.
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  • Profile picture of the author stephenchong
    Yes we have seen a severe drop in traffic during december and New year as the are holidays and people are busy in shopping and for the festival preparation. So if you are are a service website then you can see these change and the traffic for E-commerce increases.
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  • Profile picture of the author Suraj Ukarde
    Off course the website traffic gets hammered in Festival seasons. because more people spend time with there family rather than doing any work.
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  • Profile picture of the author Paul Hayman
    Losing web traffic in Holidays is normal phenomena. Because whosoever is the audience is relatively busy with their families and friends and tend to be in a festive mood. Though this is the peak time for the websites that are related to E - Commerce.
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    • Profile picture of the author willington
      Exactly! I have the same thought and thinking. Most of the people are keep busy themselves with their family and friends.
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  • Profile picture of the author dave_hermansen
    Almost across the board, our eCommerce websites experience a huge INCREASE in traffic from late November through about December 20th. Then, it almost completely dies the rest of the month through about January 5th. Then, things go back to normal.

    Our informational websites and training course see a decline in traffic from late November through early January, however.
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  • Profile picture of the author Jamel Hassell
    Seasonal business*is a term that refers to the fluctuations inbusiness*that correspond to changes in*season. ... Many retailbusinesses*have a strongseasonal*component and see the majority of their profits generated in one or two seasons of the year, the year-end or Christmas*seasonbeing a typically busy period. It all depends on the industry that you are in and your advertising strategy in my opion.
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  • Profile picture of the author jocamaro
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    • Profile picture of the author OptedIn
      Originally Posted by jocamaro View Post

      Yes, It's true!

      No one's immune to traffic drops, I recommend you to take vacation time those days.
      Reported for link SPAM!!!
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  • I don't think so but it also depends on where your business is running. If you talk about India like Countries it would not affect too much. But if you running your business in USA, UK like countries then it will definitely affect.
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  • Yes, holiday season affects website traffic. But it all depends on your business type. If you are an online shopping store which are selling clothes, shoes, electronic items, mobile and other items then your website traffic will sure increase. As per my experience most of the time online shopping websites get more traffic in holiday seasons.
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  • Yes it does
    Wherever your website deals. The festivals or holidays of that country will definitely affect your website traffic.
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  • Profile picture of the author KIORTY
    Well, I suppose it depends on the type of youк site, if it`s about presents then on the contrary you may be in a really position, it seems to me
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  • Profile picture of the author ryanbiddulph
    Hi KR,

    Yes and no. Yes if you believe it drops and no if you do not Many people still visit sites, including the billions of people who do not actively celebrate holidays around that time. I am in Oman now. Will be here thru February. Not too much going on around Christmas in a Muslim nation.
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  • Profile picture of the author willington
    May be. I am not sure enough. The reason is people keep busy themselves in an occasion or a holiday. They always go for excursion or a family tour. So they don't get enought time to visit. So the traffic falls down ultimately in a holiday.
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  • Profile picture of the author naviown
    I think that it really does drop. For example, personally, I less time spending on websites these days and especially in Christmas time. But on the other hand, websites such as e-commerce sites or any sites which selling items which could be Christmas gift, getting more traffic.
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  • Profile picture of the author davidricherd
    Yes, Because in Christmas Holiday season - most of the clients for rest & enjoy the vacation of new year.
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  • Profile picture of the author OptedIn
    Of course. Some get increased traffic while others show a decrease.

    Rocket science.
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  • Profile picture of the author bertosio
    It completely depends what niche you are in but yes expect traffic to drop.
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  • Profile picture of the author Jeffery
    At some point, business wise, during the holidays, in the late mornings, you want to position your own online activities to simply logging into your payment processor to see how much money you made. At another time of the day you want to check on your animals (wives, kids that you know about and the police scanner in case you need to make a quick getaway.)


    Other than those priorities in life any STD treatment can wait until after the holidays.
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  • Profile picture of the author be4morgan
    You may have heard that decreases in website traffic during the holiday season are inevitable unless you are talking about an e-commerce site. People are on vacation or spending time with family and friends, which means they will not be browsing the Web.
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  • Profile picture of the author Art of Asset Profit
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    Oh my you would be surprised how many people want to get online and spend some money even with a house full of relatives.
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  • Profile picture of the author Arun Nagiana
    yes it may depend on your niche basically in these days many peoples are excited to do christmas or new year shopping so many ecommerce websites get more traffic and also here seo plays an important role
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  • Profile picture of the author Tallun
    It depends on what your site is about, and how much your budget is. Holiday season is when people spend a lot of money, so it might be an opportunity for you to capitalize on the shopping spree.

    If you're selling summer shirts or offering investment advice, it's probably not going to do so well compared to selling Christmas gifts or offering decoration/festive advice. Companies such as Netflix might see an increase in viewers, whereas digital marketing gurus will probably see a drop. Through proper research, you will be able to find out what niches will 'most likely' do better than others during holiday season.

    Website traffic increasing or decreasing can be argued either way. It's really down to the point of what you're offering, your current audience characteristics, your advertising budget, and your value vs. competitors. You've literally provided 0 information regarding your situation, but I would suggest creating a promotional campaign selling items at a discount if you're in e-commerce, or offer some freebies or fresh 'holiday' packages for other types of businesses.
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  • Profile picture of the author William Rose
    Yes it is obvious.
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  • Profile picture of the author Eva Green
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    • Profile picture of the author OptedIn
      Originally Posted by Eva Green View Post

      Everyone wants new thing new changes etc.
      SPAM link reported!
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  • Profile picture of the author Computers
    My website drops traffic, too. I think reason would be holidays season.
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  • Profile picture of the author simitch
    yes! Everyone is busy with different staff and they hardly get into google search. that is why this has been dropped. Thanks
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  • Profile picture of the author parisjohny
    bfore christmass people buy the most....but fter they kind of laid off
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  • Profile picture of the author celente
    my traffic and sales actually go up on xmas,

    not because xmas, but because advertising is cheaper, and people are in buying mood.
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  • Profile picture of the author Ellen Horton
    Yes, it is true that website traffic drops down in holidays because not much people use social media and search engines.
    Instead in this festive season, E-Commerce sites have more business.
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  • Profile picture of the author annagray1
    Yes, it is obvious that traffic affects on holiday time either it will increase your website traffic or decrease it. Like an example, if you have an e-commerce website then surely your result go in a positive direction.
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  • Profile picture of the author chuckholmes
    My traffic to my two websites normally drops considerably in the 4th quarter of each year, and then goes crazy starting around January 2nd. It will vary a lot by niche though. For example, a holiday or Christmas themed website would probably see a surge in traffic this time of year.
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  • Profile picture of the author Silver Webbuzz
    Yes its surely drop your traffic and also ranking in SERP because you already know christmas is a celebration of joy and start new year so people have in joy mood so no one have time to use Google.
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  • Profile picture of the author DonnaLahti
    Yes indeed it is. But you can minimize this effect by sharing engaging content on social media sites and Creative mailers also works a big time.
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  • Profile picture of the author Yashu Kambhra
    Website traffic effects in holidays season saying this thing is not correct. It totally depends upon your website nature or services. If you have an e-commerce website you can gain a huge no of users by giving good discounts on your products. However, if you are offering technical services on your website this is the case maybe you will not get a certain amount of people on your website (Note- You can apply the same marketing trick here by offering good service packages to your customers).
    There are platforms where you can promote your discounted services or products in front of your targeted audience.
    - Go for Social Media Platforms- Facebook, Instagram, SnapChat, Pinterest.
    - Create some attractive banners list your offers with the catchy lines on the banners.
    - Post these banners on your social media accounts with some attractive slogans.
    - Don't forget to join the related niche groups and to share your post the groups.

    These are a few ways to earn better in holidays seasons.
    If you want more tricks as me anything here in this post.
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  • Profile picture of the author max samuel
    Agreed. Unless your website is related directly to Christmas and Holidays like ebay or travelling website your traffic is bound to drop dramatically around the month of December. I am having had time keeping my affiliate website revglue.com going but i think i should wait until January as ususal.
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  • Profile picture of the author Oziboomer
    Website traffic in most of my ecommerce sites tends to ramp up significantly from October right through to to the 20th of December mirroring or validating what Dave Hermansen mentioned.

    Transactions tend to peak towards the end of November and because we mostly ship within Australia there is a decline as some of our more remote locations cannot be reached easily via courier as you get closer to Christmas.

    Web traffic generally doesn't' drop but the traffic switches to more urgent delivery browsing and the loss of remote customers switches to an upswing with more local customers seeking solutions that can be delivered within their timeframe.

    With a large portion of my business in the B2B space there is always a drop in corporate spending from the end of November as in Australia the summer holidays for schools run from early December through to late January.

    A lot of my corporate customers and their staff also have kids so they often book extended leave around this time of year.

    Since 2009 January for us has outperformed December both from retail offline and from an online perspective but that is largely due to the products we are selling and the rapid increase as businesses discover they need to restock upon returning to work in January.

    Best regards,

    Ozi
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  • Profile picture of the author Chasing Media
    No, It is not true. It will definite increase the website traffic during the holidays time and everybody will be available on that time. So that, It will increase the website traffic compare to previous days.
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  • Profile picture of the author OptedIn
    Please stop this insanity. There is only one correct answer to this question.

    It will increase for some and decrease for others. How can this be argued???
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  • Yes, I've heard of this happening on US and European sites. Perhaps during the Christmas holidays.
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  • Profile picture of the author Mawex
    Yes.
    Holiday time, to some people it means lot as they get the chance to spend to some quality with their families, and as such some people will be away from the internet, because they don't want anything to distract them from their family during the holiday.
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  • Profile picture of the author mancunian
    For an etailer traffic peaks usually in November
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  • Profile picture of the author robertmeyer
    Well, it depends. It depends on the niches you are targetting. If your niche is law related, then it's quite simple, you won't get the traffic you expected for the targeted niche. If your niches about the Christmas products then obviously going to get high and you sell will be double, even triple. The website traffic ups/downs by depending on your business nature.
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  • Profile picture of the author taridan
    This is so true especially when running ads. Always run your ads on week days and not on weekends and holidays. It will affect.
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    • Profile picture of the author OptedIn
      Dear Mods. I will donate $50 to the legitimate charity of your choice if you will lock this absurdly ridiculous thread.

      It's cheaper than my having to pay a shrink to recover from this lunacy?

      And you folks wonder why the best people have fled this forum. I give you Exhibit One.
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      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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      • Profile picture of the author Jeffery
        Originally Posted by OptedIn View Post

        Dear Mods. I will donate $50 to the legitimate charity of your choice if you will lock this absurdly ridiculous thread.

        It's cheaper than my having to pay a shrink to recover from this lunacy?

        And you folks wonder why the best people have fled this forum. I give you Exhibit One.

        Eureka! Frank has figured out how to monetize the forum. Now the owners might start paying attention to the forum!


        I bid $51.00
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        • Profile picture of the author OptedIn
          Originally Posted by Jeffery View Post

          Eureka! Frank has figured out how to monetize the forum. Now the owners might start paying attention to the forum!
          True. There's at least a dozen threads that I'd be willing to pay to see them locked.

          I bid $51.00
          Don't be a piker. If you're serious about this we need to establish $5 increments.

          I bid $55. I'm thinking you're out, now. lol
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          • Profile picture of the author Jeffery
            Originally Posted by OptedIn View Post

            True. There's at least a dozen threads that I'd be willing to pay to see them locked.

            Don't be a piker. If you're serious about this we need to establish $5 increments.

            I bid $55. I'm thinking you're out, now. lol

            I'm not being a piker. Just a IMer (watch how many people ask what is an IMer).
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            • Profile picture of the author OptedIn
              Originally Posted by Jeffery View Post

              I'm not being a piker. Just a IMer (watch how many people ask what is an IMer).
              Well, even less will know what a piker is. :-)
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  • Profile picture of the author cgeorg07
    Yes, it does. Many of the users stop searching on Google for items as they have most likely bought it during Black Friday or Cyber Monday deal. Also, they just spend time on social media as they're mostly busy with their friends and families.

    IMO, it is the only time when people love to connect with other humans in real life :p
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  • Profile picture of the author tusarahmed12
    yes, it does. you can get traffic in dropping season by having a good SEO (search engine optimization)
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  • Profile picture of the author Easton234
    As people is out of their work during a holiday, they generally don't have to visit business websites and so very few traffic come to these websites. But when they are on holiday, they have to visit travel sites. If you don't have travel sites, you're likely to get less traffic during Christmas and New Year time.
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  • Profile picture of the author Kan Kat
    in USA it affects in other countries not so much
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    • Profile picture of the author OptedIn
      Originally Posted by Kan Kat View Post

      in USA it affects in other countries not so much
      And of course you have the data to back up this claim. lol

      Ridiculous.
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  • Profile picture of the author Janice Wald
    Hi,
    A blogging friend, Gary Jefferies, and I did a study on whether this is true. We discovered that it is indeed true that traffic drops the last 2 weeks in December as it gets closer to the holidays.
    We advised in our article to continue to publish anyway. The reason: The post may rank on Google and bring you traffic to your article down the road.
    Janice
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    • Profile picture of the author OptedIn
      Originally Posted by Janice Wald View Post

      Hi,
      A blogging friend, Gary Jefferies, and I did a study on whether this is true. We discovered that it is indeed true that traffic drops the last 2 weeks in December as it gets closer to the holidays.
      We advised in our article to continue to publish anyway. The reason: The post may rank on Google and bring you traffic to your article down the road.
      Janice
      You can not dispute the fact that traffic to some sites will increase and for others it will decrease. To suggest anything different is beyond ludicrous.
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      "He not busy being born, is busy dying." - Bob Dylan • "I vibe with the light-dark point. Heavy." - Words that Bob Dylan wishes he had written.

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  • Profile picture of the author 4hdddd
    Yes, it's true. Same thing happened to my two money website. 1 is amazon website where I was getting around 200 visitors per day but seems like it decreased to under 20.
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    • Profile picture of the author willington
      Originally Posted by 4hdddd View Post

      Yes, it's true. Same thing happened to my two money website. 1 is amazon website where I was getting around 200 visitors per day but seems like it decreased to under 20.
      You'll not get the same visitors all the time. It will do both increase and decrease.
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  • Profile picture of the author alann53
    Of course, this is affecting the traffic
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  • Profile picture of the author ifmcinstitute
    Yes, website traffic is being affected during holiday season (Christmas and new year) as people are busy in enjoying their holidays rather than spending time in website.
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  • Profile picture of the author davidlee210
    It depends on the niche your website is in.
    Suppose your website is about Christmas gifts and new year gifts. then your traffic might increase.
    But if your website is about web designing services then your traffic might decrease.

    In general the traffic decreases.
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  • Profile picture of the author simplio
    Yeah, it is obvious that in the holiday season the traffic of the website goes down. Especially the service related business get the downfall in the holiday season.
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  • Yes, holiday season affects website traffic. But it all depends on your business type. If you are an online shopping store which are selling clothes, shoes, electronic items, mobile and other items then your website traffic will sure increase. As per my experience most of the time online shopping websites get more traffic in holiday seasons.
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  • Profile picture of the author mrobak
    Yes, it is true. I know, that some big companies even stopped their pr-campaigns on the Internet to save money. Very few people at this time in the network.
    So don't worry, low website traffic in Christmas time - it's OK.
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  • Profile picture of the author Janvi Arora
    Yes, festival season definitely affects the website traffic. I have experienced that most of the B2B websites see the decrease in traffic while B2C websites like e-commerce have seen the increase in traffic before festival period starts. If you take an example of Christmas, people will shop on the site well before it starts. Post festival, there'll be a decrease in B2C website traffic.
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  • Profile picture of the author RyanAlsaiad
    depends on the niche but you can find more details on Google Trends. it gives lots of information about what people are looking for in the next few days
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  • Profile picture of the author sonikhan
    Yes,i think at these occasion most of the US and European country people are busy to enjoy with family,friends in a free enviourment and stay away from social activities.
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    • Profile picture of the author OptedIn
      Originally Posted by sonikhan View Post

      Yes,i think
      But you don't actually know for certain since common sense dictates that some sites will see more traffic and others will see less.
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  • Profile picture of the author amuro
    Not really.

    Not if you are promoting physical consumer products.

    Especially Christmas and New Year as well as Chinese New Year gifts like I do and have been doing since 2013 leveraging on Amazon.

    Besides info products.
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  • Profile picture of the author kevinfar
    Yes but in my opinion just a short time - people are still using the internet but at a lower rate.
    However, it's also a great time to focus on what's coming up and be prepared so that when people come back online soon, you're ready for that.
    Kevin
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  • Profile picture of the author sonamg9291710
    Yes, it does the festivals or holidays of that country will definitely affect your website traffic.
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  • Profile picture of the author souravjns
    Yes, Most of people in this time goes on vacation with their friends and family. So they often use Search Engines. But I think ig the site or blog is about vacation related or travel related, then this time your web has a chance to get huge traffic.
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  • Profile picture of the author jashon
    Yes it's true.
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  • Profile picture of the author Letnam1
    Yes, it definitely does.
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  • Profile picture of the author hammadhus
    It depends on the industry you are operating in if you are working in service base industry then chances are high to see drop in traffic on the other hand if you are working in E-commerce industry you notice good number of spikes in your analytics as well as good numbers in your sales this is what I experienced so far in my 5 years of SEO career working with multiple number of clients all over the world.
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  • Well I can't speak for other niches, but I can tell you that people don't seem very interested in graphic design-related subjects during the holidays. Since Christmas my search traffic has been nearly half of what it normally is. Same with my YouTube channel - views dropped significantly. This happens every year though. It usually bounces right back in early January.
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  • Profile picture of the author antilo4
    I would also suggest looking at other metrics like email signups, sales etc. to see whether the decline in organic traffic has any meaningful impact.
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  • Profile picture of the author willington
    Yeah, this is true. People in holidays usually keep busy themselves. Go for a big tour, restaurant and travel as well.
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  • Profile picture of the author donsteve
    During Chrismas season, lot's of marketers will spend heavily on ads because that's a period when people spend money on shopping , if you're an ad expert you shouldn't experience much traffic drop since you'll out bid your competition.
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  • Profile picture of the author kevinfar
    Yes -might be a great time to start thinking about what events are coming up in the next month or two and acting on that
    Kevin
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