Two General Types of Marketing Website
Which of these two types of website have been more profitable for you:
1. Blogging sites (with own domain and brand of course) where you review products, link to affiliates, link to your own digital products and landing pages, display ads and all the like, etc.
or
2. Sites that promote your products specifically and that are highly business oriented (so NOT a professional blogger but rather masking as a giant corporation) and specialized in those products. These could be products that you've actually created yourself or products that you bought plr for and rebranded.
Advantages I've had with approach No.1:
a. Ability to market a wider range of products within the niche (through affiliate links)
b. Easy to gather an email list
c. Not easy but possible to generate paid subscribers over time.
Disadvantages with No.1:
a. Takes a long time to build authority and generate convertible traffic
b. Lower earnings and less predictability due to heavy reliance on affiliate products
c. More difficult to target traffic
Advantages I've had with approach No.2:
a. Not very difficult to rebrand a digital product that people will pay a decent amount of money for.
b. Easy to generate an email list and eventually get paid monthly subscribers.
c. Generates authority right away, since your brand has its own products, a professional site, costumer reviews, very convincing sales copy, etc.
Disadvantages with No.2:
a. Not possible to earn as much through affiliate marketing
b. Must use paid trafficking (Google, Facebook, etc.) in order to generate a following and to get decent sales of your product
c. Must keep updating and adding more of your own products
What are your thoughts? Have you been more successful with blog-type sites that review affiliate (and your own) products, or with sites that are more business/corporation-like in their approach and strictly focus on promoting their own product/service?
1. Blogging sites (with own domain and brand of course) where you review products, link to affiliates, link to your own digital products and landing pages, display ads and all the like, etc.
or
2. Sites that promote your products specifically and that are highly business oriented (so NOT a professional blogger but rather masking as a giant corporation) and specialized in those products. These could be products that you've actually created yourself or products that you bought plr for and rebranded.
Advantages I've had with approach No.1:
a. Ability to market a wider range of products within the niche (through affiliate links)
b. Easy to gather an email list
c. Not easy but possible to generate paid subscribers over time.
Disadvantages with No.1:
a. Takes a long time to build authority and generate convertible traffic
b. Lower earnings and less predictability due to heavy reliance on affiliate products
c. More difficult to target traffic
Advantages I've had with approach No.2:
a. Not very difficult to rebrand a digital product that people will pay a decent amount of money for.
b. Easy to generate an email list and eventually get paid monthly subscribers.
c. Generates authority right away, since your brand has its own products, a professional site, costumer reviews, very convincing sales copy, etc.
Disadvantages with No.2:
a. Not possible to earn as much through affiliate marketing
b. Must use paid trafficking (Google, Facebook, etc.) in order to generate a following and to get decent sales of your product
c. Must keep updating and adding more of your own products
What are your thoughts? Have you been more successful with blog-type sites that review affiliate (and your own) products, or with sites that are more business/corporation-like in their approach and strictly focus on promoting their own product/service?
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Wanfu Sensei -
Thanks - Reply
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