Two General Types of Marketing Website

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Which of these two types of website have been more profitable for you:

1. Blogging sites (with own domain and brand of course) where you review products, link to affiliates, link to your own digital products and landing pages, display ads and all the like, etc.

or

2. Sites that promote your products specifically and that are highly business oriented (so NOT a professional blogger but rather masking as a giant corporation) and specialized in those products. These could be products that you've actually created yourself or products that you bought plr for and rebranded.

Advantages I've had with approach No.1:

a. Ability to market a wider range of products within the niche (through affiliate links)

b. Easy to gather an email list

c. Not easy but possible to generate paid subscribers over time.

Disadvantages with No.1:

a. Takes a long time to build authority and generate convertible traffic

b. Lower earnings and less predictability due to heavy reliance on affiliate products

c. More difficult to target traffic

Advantages I've had with approach No.2:

a. Not very difficult to rebrand a digital product that people will pay a decent amount of money for.

b. Easy to generate an email list and eventually get paid monthly subscribers.

c. Generates authority right away, since your brand has its own products, a professional site, costumer reviews, very convincing sales copy, etc.

Disadvantages with No.2:

a. Not possible to earn as much through affiliate marketing

b. Must use paid trafficking (Google, Facebook, etc.) in order to generate a following and to get decent sales of your product

c. Must keep updating and adding more of your own products

What are your thoughts? Have you been more successful with blog-type sites that review affiliate (and your own) products, or with sites that are more business/corporation-like in their approach and strictly focus on promoting their own product/service?
#general #marketing #types #website
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  • Profile picture of the author Wanfu Sensei
    I am not a Blogger, so it's number 2 for me. However, with JV-ing where you decide to offer 100% commission on the Front End product with a fairly good price point that's also proven to convert, most people would be more than eager to promote your product or product funnel, so Paid Traffic isn't a must either.


    As for promoting affiliate products, it also depends on the size of your list and whether you have some good or complementary (more important on this emphasis) products to give to people when they purchase through your link. So you could also make good money from Affiliate Marketing as a product owner also, in fact, many of the top 10 affiliates are actually pretty big product owners themselves. If you have a pretty decent size of a list (which unfortunately I've lost mine so I have to build it up again from scratch), making big money from Affiliate Marketing isn't hard. Pretty easy actually once you have the list that trusts you
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