Things that may cost you customers?
Anyway, here's what I found and/or gathered from what I saw.
The disclaimer offered a warranty but also said 'All remedies are limited to the United States'. It had a copyright notice at the bottom that said it was for an entirely different web site. Okay, so I'm not going to shoot someone for copying and pasting but if I was on a point scoring mission then the site just lost a couple of points.
The earnings disclaimer was fairly standard except that it had the phrase 'If you rely upon our figures, you must accept the risk of not doing as well' 3 times. I guess that it gets the message across but after the second time it starts to sound like a forboding . The earnings disclaimer also had a copyright notice that was for another site.
The privacy policy was dated 2005, had the same, unrelated copyright info and only referred to the company as 'the company' or 'we' - no actual company or contact details. The title of the privacy policy page was 'New Page 1'.
There was also a 'terms of service' page with the same unrelated copyright info and a title of 'New Page 1'.
I realise I'm being a bit pedantic but, to me at least, these aren't things that are going to encourage me to buy. The limitation of warranty to the USA only is a show stopper but the other things are just a little bit hap-hazard. I think that as time goes by, the 'savvyness' of the average viewer is increasing. Five years ago you could expect most people to totally ignore disclaimers, privacy policies etc but I think that is changing - though I have nothing to back that up other than the fact that consumer groups and government departments are encouraging due diligence.
Am I the only one who notices these little things? What do other warriors think/see/do?
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chrisgarrett -
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