One Dirty Little Secret the Gurus Aren't Telling You

by Kim Roach 79 replies
If you give me two minutes of your time, I can show you how to get all the traffic you could ever want by using just one little secret...

This one little secret has the power to spread your name across the Internet like wildfire. It will quickly bring you massive exposure and an endless line of raving fans just waiting for your next email, article, podcast, or video.

And you know what, I'm going to give you the secret for free... But don't let that devalue the information I'm about to share. This can be extremely powerful when put in the right hands.

So, let me whisper my surprising little secret into your ear...


Remarkable Content!


Yes.... Remarkable Content. Words that speak directly to your readers... Words that win the minds and hearts of your audience... Entertaining content that's juicier than all the latest celebrity blogs.

I need to crave your content more than I do my daily Starbucks.

Do you get it?

It's got to be that good.


So, how do you write Remarkable Content...


1. Emotional Engagement - Great content evokes some sort of emotional reaction, whether it be laughter, tears, or just the thought of "Wow, this is good stuff." If you can get some sort of emotional engagement, you've hit a winner and people are much more likely to pass it around.


2. Personality - Good content, regardless of whether it's an article, an
email, or a Twitter post, needs to be stamped with your personality.

Just a dash of personality can make a huge difference in how your readers
engage and respond to your content.


3. Changes Your Perspective. Truly great content will change the way you perceive a particular topic, idea, or thought process.


4. Deliver the Goods. People come online for information. It's your job to
deliver the answers they've been looking for. All the better if you can
deliver this information in a creative, entertaining way.

In order to write truly great content, you must know your audience as well as you know yourself. When you do that, you can write directly to their fears, frustrations, aspirations, and desires.


5. Passion.
It's the secret ingredient to all great content. Your readers will
instantly detect it and be drawn to your writing, your videos, your podcasts, and any other form of content you produce.


6. Connect. You have to remember that behind every piece of content is a person. It's easy to slave away on the computer, pounding out articles and forget that you're writing to real people.

So before you lay a single finger on the keyboard, grab some coffee, take a deep breath, and imagine that you're sitting across from a friend. You know all of their quirks, their frustrations, theirs hopes and their dreams.

Once you've painted a perfect picture of who you're writing to, you're now ready to fire up your favorite text editor and settle in for a nice long chat.

Once I started using this technique, my writing soon became more engaging, insightful, and passionate. And you can bet your readers will take notice.

7. Leave them wanting more. The best content online leaves your reader wanting more.

You've given them a refreshing glass of water in the middle of the desert and now they're eager to devour your next piece of content, open your next email, and spread your content to all their friends.


You'll be surprised how quickly you start to build up a group of raving fans when you put out truly great content. In fact, this is one of THE fastest ways to become successful online. By creating remarkable content you will quickly establish yourself as a trusted authority in your market.

Remember, those who stand out get the attention.

Break through the clutter.
#main internet marketing discussion forum #dirty #gurus #secret #telling
  • Profile picture of the author Kristian
    This is a good read - thanks.
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  • Profile picture of the author Davan
    This makes alot of cents. (pun intended)
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  • Profile picture of the author Storyteller
    Thank you, thank you. As a writer and educator I am appalled at the inflated writing I see. I wouldn't mind it so much, except that there's no real passion or purpose behind it. Call me naive, but I think there are many, many people out there waiting for writing of the kind Kim describes.
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  • Profile picture of the author Kim Roach
    Wow! Thanks for the great feedback. You guys are the best!
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  • Profile picture of the author athena08
    Hey Kim,

    Thanks for your post with all of those extremely useful and sensible tips.

    Regards,
    Chris
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  • Profile picture of the author Norma Holt
    Kim, this is the best advice I have read in a long time.

    You certainly know what you are talking about. I signed up for your videos as well.

    Can't wait for your next post. Make it soon.

    God bless
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  • Profile picture of the author Andyhenry
    Good advice, but not sure how it is a dirty secret that the gurus aren't telling you - I've been given this same advice on writing by several gurus.
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    nothing to see here.

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    • Profile picture of the author Norma Holt
      Originally Posted by Andyhenry View Post

      Good advice, but not sure how it is a dirty secret that the gurus aren't telling you - I've been given this same advice on writing by several gurus.
      Hi Andy, its the headline that is meant to get you in which worked for both you and me and everyone else who read this thread. Isn't that the case Kim. The same advice is all over the Internet but rarely do you see it so clearly and concisely detailed.

      Having mentioned the headline, you didn't in your list Kim. Was this an oversight?
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      • Profile picture of the author Andyhenry
        Originally Posted by norma View Post

        Hi Andy, its the headline that is meant to get you in which worked for both you and me and everyone else who read this thread. Isn't that the case Kim. The same advice is all over the Internet but rarely do you see it so clearly and concisely detailed.

        Having mentioned the headline, you didn't in your list Kim. Was this an oversight?
        The only problem with headlines like this is that if I open the thread it's because I'm wondering what this confused person thinks 'The Gurus' are not sharing. The headline gives me a negative view of the poster because it's such a negative perspective and usually designed to pray on people who mistakenly believe they need Gurus to tell them what to do.
        There is nothing hidden, so a title like this is usually used when someone is trying to portray themselves as a guru by saying they'll tell you what the gurus could but won't.

        Needless to say a title like that inevitably just shares some basic information which if it's actually valid is in fact told by any gurus who talk about that subject.

        So, while I opened the thread it wasn't exactly an exercise in copywriting excellence.

        It's the difference between traffic and targeted traffic.

        Andy
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        nothing to see here.

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        • Profile picture of the author Asher
          Originally Posted by Andyhenry View Post

          It's the difference between traffic and targeted traffic.
          Excellent observation, Andy. That can be a quotable line in internet
          marketing itself!

          But "dirty little secret" does attract people to click on it because
          I've used it in my article and it does generate a lot of views (traffic)
          but not a lot of click throughs (targetted traffic).

          Nice, I've learnt something new again. Thanks!

          Asher
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        • Profile picture of the author Norma Holt
          Originally Posted by Andyhenry View Post

          The only problem with headlines like this is that if I open the thread it's because I'm wondering what this confused person thinks 'The Gurus' are not sharing. The headline gives me a negative view of the poster because it's such a negative perspective and usually designed to pray on people who mistakenly believe they need Gurus to tell them what to do.
          There is nothing hidden, so a title like this is usually used when someone is trying to portray themselves as a guru by saying they'll tell you what the gurus could but won't.

          Needless to say a title like that inevitably just shares some basic information which if it's actually valid is in fact told by any gurus who talk about that subject.

          So, while I opened the thread it wasn't exactly an exercise in copywriting excellence.

          It's the difference between traffic and targeted traffic.

          Andy
          Yes, But it got you in. Isn't that the main thing.
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        • Profile picture of the author Adeel_Chowdhry
          Originally Posted by Andyhenry View Post

          The only problem with headlines like this is that if I open the thread it's because I'm wondering what this confused person thinks 'The Gurus' are not sharing. The headline gives me a negative view of the poster because it's such a negative perspective and usually designed to pray on people who mistakenly believe they need Gurus to tell them what to do.
          There is nothing hidden, so a title like this is usually used when someone is trying to portray themselves as a guru by saying they'll tell you what the gurus could but won't.

          Needless to say a title like that inevitably just shares some basic information which if it's actually valid is in fact told by any gurus who talk about that subject.

          So, while I opened the thread it wasn't exactly an exercise in copywriting excellence.

          It's the difference between traffic and targeted traffic.

          Andy
          That was really well said and spot on.
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    • Profile picture of the author AndrewCavanagh
      Originally Posted by Andyhenry View Post

      Good advice, but not sure how it is a dirty secret that the gurus aren't telling you - I've been given this same advice on writing by several gurus.
      I think the whole point of the way the post was written was to demonstrate emotional engagement.

      She gets you excited about learning a secret the "gurus aren't telling you" which gets you engaged.

      Then gives you some good advice...which I've heard from at least a dozen different "gurus".

      But at least it was good advice and the post was emotionally engaging.

      Kindest regards,
      Andrew Cavanagh
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      • Profile picture of the author Mike Williams
        Guys guys, can we be a bit more kind here? That was a very high quality post and the headline got people to read it. I didn't feel cheated at all by the headline. This stuff might be mentioned in public but it sure is not mentioned ENOUGH.

        What she's given here is a formula for viral content which can out pull even the best SEO any day of the week. Great post.
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      • Profile picture of the author BIG Mike
        Banned
        Originally Posted by AndrewCavanagh View Post

        I think the whole point of the way the post was written was to demonstrate emotional engagement.

        She gets you excited about learning a secret the "gurus aren't telling you" which gets you engaged.

        Then gives you some good advice...which I've heard from at least a dozen different "gurus".

        But at least it was good advice and the post was emotionally engaging.

        Kindest regards,
        Andrew Cavanagh
        That was my take on it too - I think she aptly demonstrated how it works so well.

        Great post - and I almost wish you hadn't posted because it's exactly this reason why I can write one really great article and have it out perform 100 crappy or spun ones.
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        • Profile picture of the author Kurt
          Originally Posted by BIG Mike View Post

          That was my take on it too - I think she aptly demonstrated how it works so well.

          Great post - and I almost wish you hadn't posted because it's exactly this reason why I can write one really great article and have it out perform 100 crappy or spun ones.
          IMO, the best is to use 100 QUALITY spun articles to help promo the very high quality one.

          Crap won't do much, and neither will quality, if it isn't promoted.

          Given the right circumstances, I can create a few thousand "articles", each about 70-80% unqiue to any of the other articles, and no one will know they are "spun", without seeing all the others.

          For a quick example...Let's say you have a report that contains "100 buying a house" tips. Do you know how many "5 buying a house tips" and "7 buying a house tips" articles these can generate? Then each can be used to promo the 100 House Buying Tips article.

          While my over-all system may seem spammy, truth is, if anyone lands on one of these pages, they'll have a page with 5-8 or so, quality tips about buying a house.
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          • Profile picture of the author clint48
            Originally Posted by Kurt View Post

            IMO, the best is to use 100 QUALITY spun articles to help promo the very high quality one.

            Crap won't do much, and neither will quality, if it isn't promoted.

            Given the right circumstances, I can create a few thousand "articles", each about 70-80% unqiue to any of the other articles, and no one will know they are "spun", without seeing all the others.

            For a quick example...Let's say you have a report that contains "100 buying a house" tips. Do you know how many "5 buying a house tips" and "7 buying a house tips" articles these can generate? Then each can be used to promo the 100 House Buying Tips article.

            While my over-all system may seem spammy, truth is, if anyone lands on one of these pages, they'll have a page with 5-8 or so, quality tips about buying a house.
            Kurt, I liked Kim's post, but I think you are the one that revealed the secret.

            Thanks
            Clint
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        • Profile picture of the author dv8
          Originally Posted by BIG Mike View Post

          Great post - and I almost wish you hadn't posted because it's exactly this reason why I can write one really great article and have it out perform 100 crappy or spun ones.
          Eben Pagan said that "the best content is far better marketing than most marketing. Start thinking of your content as your marketing and you will make money faster."

          Interesting thread. I see both sides to the story.
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  • Profile picture of the author Chris Lockwood
    Yawn... another non-secret and misleading headline.
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  • Profile picture of the author imblogger
    Banned
    I will say eagle eyes
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  • Profile picture of the author michaelmac
    Hi Kim,

    Great advice...thank you! Even though some are not gracious enough to accept it with the spirit with which spirit it was proferred!

    Best,

    Michael
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  • Profile picture of the author Kurt
    PS...I agree with Andy that "good content" is hardly a secret. As a matter of fact, I believe "good content" is over-used, when compared to "good promotion of your content".

    There's plenty of web pages that have very good content that never get any viewers of any signifigance.
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    • Profile picture of the author Prisoner
      excellent post! thanks!
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      • Profile picture of the author Paul Myers
        I think a lot of people missed the key distinction Kim made here. I see comments about "good" content, and that's fine, but that's not what she said.

        She said remarkable.

        At a gathering of civil rights activists in Washington, in 1963, Dr Martin Luther King began a speech. It was a good speech, as were all his speeches, but something was missing. From the background, Mahalia Jackson urged, "Tell them about the dream, Martin. Tell them about the dream."

        Dr King told them about his dream, and a nation was changed.

        A year earlier, President John F Kennedy gave a speech at Rice University, in which he declared that the United States would, within the decade, land a man on the moon and bring him home safely. He challenged the country to accept the task, not because it was easy, but because it was hard. Because it would organize us in our efforts and measure us against the best of our skills and ambitions.

        A nation accepted his challenge, and a world was changed.

        Kennedy and King were not remarkable because of who they were. They were remarkable because of what they chose to do in the circumstances of their lives.

        They challenged people to be more than they were. To see the world in new ways, and to dare things that had never been done before. To think beyond what was, and toward what could, and should, be.

        They changed the world by changing the way people looked at it.

        That is what made them remarkable.

        To be remarkable doesn't require that we change the world. It only requires that we communicate in ways that encourage other people to change themselves for the better. To show them ways of looking at their surroundings and doing more with, and within, them.

        Every day, parents and teachers and politicians and preachers, family and friends and even complete strangers, find ways to help others be and do more than they've been and done in the past.

        One country at a time, or one person at a time, that is remarkable.

        That's the kind of thing Kim is talking about. It's more than merely good or great.

        It touches people. It inspires them.

        It makes a difference that lasts.


        Paul
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  • Profile picture of the author John Taylor
    the Gurus Aren't Telling You
    How do you know that they know a secret if they haven't told you?

    John
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  • Profile picture of the author Hamish Jones
    I must be getting bitter.

    I assumed this post was buy a spammer promoting some crappy product.

    Boy was I wrong.

    Well done Kim.
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  • Profile picture of the author James Schramko
    Seth Godin wrote a book about being remarkable called Purple Cow. A good read for marketers.
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  • Profile picture of the author shekhar
    Excellent post Kim. I had to press the print command to preserve it on paper.
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  • Profile picture of the author John Taylor
    I have a BIG problem with posts like this.

    The problem is that this is a discussion forum and
    not an article directory.

    This isn't the only place that Kim has posted her article:
    http://ezinearticles.com/?My-Secret-...fic&id=1513930

    John
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    • Profile picture of the author SuzanneH
      Originally Posted by John Taylor View Post

      I have a BIG problem with posts like this.

      The problem is that this is a discussion forum and
      not an article directory.
      I agree, John...

      Suzanne
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      • Profile picture of the author John Henderson
        Kim,

        Thanks very much for that post. You've provided a really good set of "quality control" rules by which I can measure the kind of reaction I can expect to my own work.

        You might be interested in a similar exercise undertaken by Scott Fox, in which he graded the quality of blog content into a hierarchy. It's one of the most useful paradigms I've ever stumbled across, as I told Scott in the comments section!

        Here's the link: ScottFox.com - Internet Riches: Write What They Want to Read-A Hierarchy of Business Blog Content Themes
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        • Profile picture of the author luckystar
          Hello everybody,
          The write up is not a dirty little secret neither remakable.

          The reasons being that article writing is what every IM encourages you to do and secondly
          President john predicted what will be done in the years to come but this never did.

          So if i should be in her shoes i will tag it A REMINDER FROM THE GURUS.
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          • Profile picture of the author Paul Myers
            The reasons being that article writing is what every IM encourages you to do
            HUH??

            First, not everyone encourages folks to do article marketing. Secondly, that's not her point at all.
            and secondly President john predicted what will be done in the years to come but this never did.
            July 20, 1969. Unless you're one of the folks who believe the whole thing was filmed on a sound stage in Burbank...


            Paul
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    • Profile picture of the author JohnMcCabe
      Originally Posted by John Taylor View Post

      I have a BIG problem with posts like this.

      The problem is that this is a discussion forum and
      not an article directory.

      John
      John, I would have agreed with you 100% had Paul not added his take on it. That contribution made the duplication, at least in this case, worthwhile.

      So let's say I now agree with you only 90%...
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    • Profile picture of the author Norma Holt
      Originally Posted by John Taylor View Post

      I have a BIG problem with posts like this.

      The problem is that this is a discussion forum and
      not an article directory.

      This isn't the only place that Kim has posted her article:
      My Secret to Unlimited Website Traffic

      John

      John, that makes me doubly grateful that Kim chose to post it here as well. I would not have read it otherwise and so many others have obviously read it also. Whether they benefit from it or not depends on what they take away from here.

      As far as the discussion forum well there has certainly been a lot of discussion about it. The individual comments are also good to see but not all are getting the point.
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    • Profile picture of the author BIG Mike
      Banned
      Originally Posted by John Taylor View Post

      I have a BIG problem with posts like this.

      The problem is that this is a discussion forum and
      not an article directory.

      This isn't the only place that Kim has posted her article:
      My Secret to Unlimited Website Traffic

      John

      Wow - good PI work John!

      While I appreciate the value of what she wrote, I do agree with you that this approach is a very bad idea. All we need is the main discussion forum to become an EZA mirror, LOL.
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  • Profile picture of the author ibringjoy
    I like the post. It's a great reminder of what we should all be doing, but most are not. Sure, I've seen the suggestion before, but not in these words, or in this way. Sometimes looking at it in a slightly different way makes the proverbial light bulb come on, and it helps to lead us to further success. And that, I believe, is what this forum is all about.

    Kim's post encouraging remarkable content, and Paul's post encouraging us to be remarkable motivators, make this thread a valuable lesson. I for one, am grateful for the reminders.

    Personally, I don't see the purpose of passing judgement on every post. I thought we were here to discuss and develop ideas together, for the benefit of all of us.

    Kathryn
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    • Profile picture of the author WebVanity
      Great Article. I really enjoyed the read. A lot of the stuff I agree with you - but I think all the gurus say that kind of stuff. I think the investment strategies is where the real gold can be found. Gurus just don't talk about that as often.
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    • Profile picture of the author Greg Cooksley
      Originally Posted by ibringjoy View Post

      I like the post. It's a great reminder
      of what we should all be doing, but most are not. Sure, I've
      seen the suggestion before, but not in these words, or in this
      way. Sometimes looking at it in a slightly different way makes
      the proverbial light bulb come on, and it helps to lead us to
      further success. And that, I believe, is what this forum is all
      about.

      Kim's post encouraging remarkable content, and Paul's post encouraging
      us to be remarkable motivators, make this thread a valuable lesson.
      I for one, am grateful for the reminders.

      Personally, I don't see the purpose of passing judgement on every
      post. I thought we were here to discuss and develop ideas together,
      for the benefit of all of us.

      Kathryn
      Hey Kim,

      I agree with Kathryn and with Paul...

      I needed to read this thread.....even though I've read similar
      content before.....

      The way you put it is refreshing....a new look at an old subject
      as it were....

      And there are new people joining here every day, so this would
      prove helpful to them as well.

      Regards

      Greg
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  • Profile picture of the author rapidscc
    Hi people/Kim,

    First, as an Internet Marketer. In my opinion Kim wanted to promote her sig file..

    But I can't say that she made a very good post also. The post was really informative..

    If I were a really really newbie I would thank her all the way to the moon.

    But since I know that it is also a marketing strategy to CONTRIBUTE VALUE TO GET NEW OPT-INS I would thank her only half way.. :-)

    Paul,

    What you wrote clearly demonstrated what Kim just mentioned. I can feel the passion in your speech/writing. Thanks for that. I saved both yours and kim's post.

    ~Omar/rapidscc
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  • Profile picture of the author iw433
    Excellent post. And a warrior newbee. Where have you been hiding? Welcome to the insane asylum.
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  • Profile picture of the author Joeez
    I liked the headline, (it got me to view the thread,after all), and the post was well written. However, the best content and all the passion in the world will not matter if no one sees it. If Faulkner or Hemingway never published any of their material, nobody would care about them would they? Remarkable content means nothing in an empty void. Just my 2 cents.
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    • Profile picture of the author Ricter
      Originally Posted by Joeez View Post

      I liked the headline, (it got me to view the thread,after all), and the post was well written. However, the best content and all the passion in the world will not matter if no one sees it. If Faulkner or Hemingway never published any of their material, nobody would care about them would they? Remarkable content means nothing in an empty void. Just my 2 cents.
      It's become a cliche that great authors are not famous until after death. This is not always because of poor marketing, either. Imho it often takes culture decades to catch up to a masterpiece.

      As for remarkable content, good luck. Try your best. Certainly the checklist given in this thread can't hurt. Where is that old quote, about how to create a work of genius, that goes something like, "how to create a perfect painting? That's easy. First make yourself perfect, then paint normally."
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    • Profile picture of the author Steven Wagenheim
      Well, I'm going to throw my 2 cents into this mix, though I'm probably going
      to regret I did.

      This is the classic case of a good message with blatantly ulterior motives.

      The post, which is actually an article, was posted elsewhere. At the forum
      where I moderate, these posts get deleted because they are clearly made
      for the purpose of getting their sig file seen.

      On the other hand, this IS an informative post and for some, more informative
      than others and I am sure a big help to them, based on the feedback that
      it got from the supporters here.

      The problem is, and this is the way I look at it, if we allow this post to stay
      here, then it becomes an open invitation for every member here to just
      to and post articles that they've posted at other directories.

      Do you see the problem?

      It is because of this, that I feel that the post, though fine in its content,
      should be deleted.

      That's my 2 cents on the subject.
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      • Profile picture of the author Ricter
        Originally Posted by Steven Wagenheim View Post

        Well, I'm going to throw my 2 cents into this mix, though I'm probably going
        to regret I did.

        This is the classic case of a good message with blatantly ulterior motives.

        The post, which is actually an article, was posted elsewhere. At the forum
        where I moderate, these posts get deleted because they are clearly made
        for the purpose of getting their sig file seen.

        On the other hand, this IS an informative post and for some, more informative
        than others and I am sure a big help to them, based on the feedback that
        it got from the supporters here.

        The problem is, and this is the way I look at it, if we allow this post to stay
        here, then it becomes an open invitation for every member here to just
        to and post articles that they've posted at other directories.

        Do you see the problem?

        It is because of this, that I feel that the post, though fine in its content,
        should be deleted.

        That's my 2 cents on the subject.
        Interesting. I took it for granted that you leveraged your writing by using what you post here, in your blogs and articles, too. Not at all?
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        • Profile picture of the author Steven Wagenheim
          Originally Posted by Ricter View Post

          Interesting. I took it for granted that you leveraged your writing by using what you post here, in your blogs and articles, too. Not at all?
          I may write about a subject that I've posted elsewhere (often do) but will
          NEVER blatantly just take an article I wrote that's stuck at EZA or wherever
          and post it here.

          That's not what this forum is for.
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        • Profile picture of the author Ian Jackson
          I almost didn't reply to this thread, rather post a new one entitled "another dirty little secret the guru's won't share" (or similar), re-write the Kim's post, and re-invent the wheel - again!

          Yes, Kim may well be re-writing known material, but as others have said, here she is, getting her post noticed and commented upon. It works
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          • Profile picture of the author Paul Myers
            Clark,

            The thing you're missing is that truly remarkable content gets spread around by the readers, and doesn't rely on search engines.


            Paul
            Signature
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            Stop by Paul's Pub - my little hangout on Facebook.

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        • Profile picture of the author JohnMcCabe
          Has anyone else noticed that Kim hasn't been back since she thanked the three quick posts of thanks she got immediately after posting?

          Does something smell funny, or did I just get too much sun this afternoon?
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        • Profile picture of the author rosetrees
          And my 2c worth.

          1. Excellent article, BUT - in my eyes the author immediately lost credibility as the headline was blatantly untrue. If the author wants to gain the credibility she craves I'm sure she could have come up with an equally attention grabbing, but true, headline.

          2. There is WF article directory. Why don't we all use it?
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      • Profile picture of the author Eric Lorence
        Originally Posted by Steven Wagenheim View Post

        Well, I'm going to throw my 2 cents into this mix, though I'm probably going
        to regret I did.

        This is the classic case of a good message with blatantly ulterior motives.

        The post, which is actually an article, was posted elsewhere. At the forum
        where I moderate, these posts get deleted because they are clearly made
        for the purpose of getting their sig file seen.

        On the other hand, this IS an informative post and for some, more informative
        than others and I am sure a big help to them, based on the feedback that
        it got from the supporters here.

        The problem is, and this is the way I look at it, if we allow this post to stay
        here, then it becomes an open invitation for every member here to just
        to and post articles that they've posted at other directories.

        Do you see the problem?

        It is because of this, that I feel that the post, though fine in its content,
        should be deleted.

        That's my 2 cents on the subject.
        Well... it is helpful, and a nice break from all the "Rant and Rave" threads...

        Just my op2

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  • Profile picture of the author Sid Kaplan
    Hi Kim

    That was one great post! Rarely do I do this, but I had to print it out and nail it (gently) to my computer. Your post walked your talk about engaging the reader.

    Very gateful,

    Sid
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  • Profile picture of the author Clark
    Remarkable Content isn't enough to drive as much traffic as you could ever want as the OP states.

    Pure and utter hyperbole!

    Take the search engines out of the equation and you're sunk assuming that the LSI robots have feelings and know to place your remarkable content on the first page of buy keywords.

    Remakable content will aide in attracting return visitors/customers once they have physically "seen" the remarkable content... that much I agree with.

    Otherwise, your remarkable content is sitting somewhere buried in the SERP's among the rest of the competing remarkable content that lives there... site unseen.
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    • Profile picture of the author bgmacaw
      I agree with your assessment Clark.

      If there is a 'dirty little secret' out there it's that good, or even remarkable content, won't do squat unless it's promoted properly. And, even then, it's likely to lose out to mediocre content that has better links and better promotion.

      Just Google highly competitive terms like "Credit Cards" and you'll find that the sites with 'remarkable' content are buried deep for the primary keyword and can only be found on page 1 for non-buying term long tails while affiliate sites and other commerce site dominate with strong links and mediocre content.
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    • Profile picture of the author BIG Mike
      Banned
      Originally Posted by Clark View Post

      Remarkable Content isn't enough to drive as much traffic as you could ever want as the OP states.

      Pure and utter hyperbole!

      Take the search engines out of the equation and you're sunk assuming that the LSI robots have feelings and know to place your remarkable content on the first page of buy keywords.

      Remakable content will aide in attracting return visitors/customers once they have physically "seen" the remarkable content... that much I agree with.

      Otherwise, your remarkable content is sitting somewhere buried in the SERP's among the rest of the competing remarkable content that lives there... site unseen.
      Interesting take on it Clark. I disagree with your assessment simply because you really have no way of knowing that the "Remarkable" isn't ranking well and attracting quality, targeted visitors. You're assuming that you're beating it on "Buy" keywords, but that remarkable content isn't necessarily even targeting your buy keywords for the same purposes you are.

      Simple example - just yesterday, I was searching for info on puppy and and socialization. I ended up rephrasing my query several times because all I was getting was crappy and inaccurate content from places like EZA and dupe (PLR) content from numerous sites (ranking well surprisingly).

      While I did find was I was looking for (an academic paper on a series of socialization studies), I skipped over a lot of sites with piss poor content (from the descriptions). Those I did land on I certainly didn't "Reward" their efforts by clicking on Adsense to continue my search or buying affiliate products being offered.

      I don't think I'm an atypical search engine user either. The end result was that I've got a link to a reliable site that I've already shared with a couple of people. And I suspect that since there is really no way to track this accurately, in the long run at least, remarkable content will most likely prove to be the winner (that's a guess of course).
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      • Profile picture of the author bgmacaw
        Originally Posted by BIG Mike View Post

        While I did find was I was looking for (an academic paper on a series of socialization studies), I skipped over a lot of sites with piss poor content (from the descriptions). Those I did land on I certainly didn't "Reward" their efforts by clicking on Adsense to continue my search or buying affiliate products being offered.
        Somebody who's wanting a free academic paper on 'puppy socialization techniques' isn't somebody who's in a buying mood. Somebody who's looking for 'discount puppy training supplies' probably is in a buying mood. If a site that is intended to make a sale, affiliate or direct, is ranking for an academic search term this most likely means that the site owner didn't do a good job of keyword selection and emphasis.

        I think a lot of people misuse PLR and articles spun from them that way. They don't take the correct keywords into account. Instead they just slap the article up on their site or submit it to an article site using a stock title that has an academic meaning, like 'Puppy Socialization Techniques', and fail to rewrite the article to emphasize buying keywords. Academic, or non-buying, keywords are a lot easier to rank for but you won't make nearly as much money as you do when you're #1 on a buying keyword.
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  • Profile picture of the author jbsmith
    What would spice up the information is to delve into one of these 7 tips and really tell people HOW to do it - for example, how to emotionally engage your reader, what specific techniques, what is required. Clearly 90% of content is NOT engaging, why not and how do I make sure that everything I write IS engaging. Same thing for Personality, etc...

    Jeff
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  • Profile picture of the author intellect22
    Good stuff Kim, sounds like writing good content is right along the same lines as writing a good sales letter. The funny thing is I never thought of that! I will have to give that a go next time I write some articles. thanks for the great advice!


    Kevin Brown
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  • Profile picture of the author PassiveCashGal
    I'm having a hard time responding to any post when I see FREE information posts everywhere (acceptable by many) but yet this one doesn't seem to fit in that category. I've been part of various boards for 8 years and we've met in real life but whoa I'm feeling I should hold back here. I'm confused...I guess I'll just sit back and watch more. Is there a Do's and Don'ts for this forum in one place? Or can a group of more experienced Warriors come up a list to stick in an intro folder? Obviously there are conflicting opinions but I think it would be great to have a consensus for some Do's and Don'ts..
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  • Profile picture of the author SuzanneH
    It seems to me there was a discussion about article dumping in the old forum; I looked quickly but couldn't find anything. I did find this, where a post was deleted and the moderator specifically said the forum wasn't an article dump:

    The Warrior Forum - Just Some General Info. for Beginners

    And the Warrior Forum dose have an article directory if people want to post articles:

    Warrior Forum Articles

    I'm just sayin'... :-) It seems to me it was an unwritten rule...

    Sorry if somebody pointed this out in the thread; I've read most of the messages but may have skipped a few!

    Suzanne
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  • Profile picture of the author PassiveCashGal
    Suzanne,

    Is the link for beginners no longer there but used to be a part of the board?
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  • Profile picture of the author Louis Raven
    Ezine Articles has been good to me the same as Warrior forum.

    If I win the lottery and decide to share the wealth I have to choose one or the other?

    Fair enough NOT sharing a weight loss article with the forum but if I write "top 10 tips for internet marketing" for EzineArticles.com then it's best for the forum if I don't also share with them?

    Louis
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  • Profile picture of the author jrod014
    Awesome post. Thanks for the tips!
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    • Profile picture of the author JohnMcCabe
      After sitting back and watching this develop, I'm finding I have mixed feelings. And the cause of those mixed feelings is why I think there needs to be a line between posting articles and creating discussion.

      In this particular instance, Kim posted information that many found valuable. Some of the comments, for me at least, added even more value.

      The key is "in this particular instance"...

      What happens when someone repurposes an EZA article here and gets it deleted? The poster gets to holler "how come Kim got to do it and I didn't?".

      Then it gets into an endless debate over gradations in quality of the article offered. Which articles are 'good enough' to be posted to the main discussion forum, and which ones should be posted to the article directory? Who decides? Who has time to decide?

      What happens when someone posts "100 quality spun articles" and the first three pages of topics are article submissions by one person and their trusty software?

      It becomes a slippery slope to chaos...

      Sorry, Kim, I think you had some very good material. Especially when Paul added his seasoning to the stew. But I think it might be better if folks don't publish their EZA (or other article directory) submissions on the main board.

      Of course, this isn't a democracy. My opinion and US$3.50 will get you a cup of Starbucks' best...
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      • Profile picture of the author Paul Myers
        John,

        Nice summary of why it's a bad idea.

        I've posted articles here in the past, but, as far as I can recall, they were either in response to a thread someone else started (with any sales links removed), or they were the result of a thread that I started here. In the latter case, it seemed appropriate to give the folks who contributed the ideas the benefit of the result.

        I don't post my articles anywhere, but even then, I don't think I'd post one here without one of the two criteria above being in play. I wouldn't complain if Allen said those were not acceptable, either.

        Too much room for hassle.


        Paul

        PS: Love the sig line.
        Signature
        .
        Stop by Paul's Pub - my little hangout on Facebook.

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      • Profile picture of the author Ricter
        Originally Posted by JohnMcCabe View Post

        After sitting back and watching this develop, I'm finding I have mixed feelings. And the cause of those mixed feelings is why I think there needs to be a line between posting articles and creating discussion.

        In this particular instance, Kim posted information that many found valuable. Some of the comments, for me at least, added even more value.

        The key is "in this particular instance"...

        What happens when someone repurposes an EZA article here and gets it deleted? The poster gets to holler "how come Kim got to do it and I didn't?".

        Then it gets into an endless debate over gradations in quality of the article offered. Which articles are 'good enough' to be posted to the main discussion forum, and which ones should be posted to the article directory? Who decides? Who has time to decide?

        What happens when someone posts "100 quality spun articles" and the first three pages of topics are article submissions by one person and their trusty software?

        It becomes a slippery slope to chaos...

        Sorry, Kim, I think you had some very good material. Especially when Paul added his seasoning to the stew. But I think it might be better if folks don't publish their EZA (or other article directory) submissions on the main board.

        Of course, this isn't a democracy. My opinion and US$3.50 will get you a cup of Starbucks' best...
        Would it make a difference if the useful content was posted here at WF first, and later published at EZA?
        Signature

        - For your import/export/customs questions or problems, send PM.

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        • Profile picture of the author Eric Lorence
          Then the article probably would not be accepted at EZA for the same reason.

          Once it is indexed, it is no longer unique, and not as valuable to search engines.

          It is a constant battle between sites hunting for unique content, in order to improve their own rankings.

          Probably better to present your points in short, to-the-point fashion on the forum.

          Just my 2
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        • Profile picture of the author JohnMcCabe
          Originally Posted by Ricter View Post

          Would it make a difference if the useful content was posted here at WF first, and later published at EZA?
          Depends on the 'useful content'...

          If you're talking about dumping an article here, then posting it at EZA, the same logic applies. This is a discussion forum, with an article directory separate for good reason.

          If you ask a question or start an actual conversation, and later use what you get in that thread to craft an article for posting, you're talking about a whole 'nother critter.

          Look at this thread, even. How many of the responses are just 'thanks, good post' replies that add nothing but more bits in the database?
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  • Profile picture of the author Terry Kyle
    Hey Kim,

    All comments here aside, I thought your 66 minute video on niche marketing that I saw over on Brute Force was the single best IM informational item I have ever seen. Ever. Major major kudos Kim.

    Best regards
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  • Profile picture of the author Didi
    This is one good advice especially for newbies like me.
    Signature

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  • Profile picture of the author star007
    Kim,
    Thanks for the info, but more importantly an reminder to me that the right headline will get people to at least take a look at what you have to say, then it a matter of convincing the reader that they need whatever it is you have to offer.
    star
    Signature

    Affiliate links are not allowed!

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  • Profile picture of the author ragnartm
    I've heard this from several "gurus", and it doesn't do much unless you have targeted traffic. Anyway it is indeed good advice.
    Signature

    Ragnar.

    Quality over quantity. Hire me to write highly shareable, user focused blog posts or articles.

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  • Profile picture of the author seobro
    XLent post Kim! You are so right, in a world of mediocre talents a star will sure shine bright. I believe than one of JFK's greatest speeches was given at the B erlin Wall. And yes, the wall did fall.
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