What tips can you give the people who are new, don't really get it, or are using social media wrong?
Here's my tip:
When someone follows you in twitter, do not do an auto DM(Direct Message) trying to get them to a sales page or to join your maffia, etc. Introduce yourself and send them to a page to learn more about YOU. Remember, they're not there to buy, they're there to build a relationship.