The Mysteries Of Paid Traffic

by c3414
26 replies
Hello,

I'm currently using PPC to drive traffic to my landing pages. I have learned a lot over the last few months. The one thing that is still not clear is how much I should be spending on non-converting keywords.

I can use an A/B split test calculator on keywords that are getting sales, but determining when I should pause non-converting keywords is still a mystery to me.

Let's say I'm promoting a product that pays $20 per sale. Would 2x the payout be enough per non-converting keyword? Is this amount too much to test a keyword? Or should I be spending more?

Thanks
#mysteries #paid #traffic
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  • Profile picture of the author DRP
    I've discussed this in a previous thread before. I'd give you pretty much the same advice here.


    IS IT TIME TO QUIT?
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    I'd rather tell you an ugly truth than a pretty lie.
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  • Profile picture of the author Volt
    You should drop non-converting keywords completely

    Volt
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    • Profile picture of the author c3414
      Originally Posted by Volt View Post

      You should drop non-converting keywords completely

      Volt

      Did you read my post?
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  • Profile picture of the author Steve L
    Originally Posted by c3414 View Post

    Hello,

    I'm currently using PPC to drive traffic to my landing pages. I have learned a lot over the last few months. The one thing that is still not clear is how much I should be spending on non-converting keywords.

    I can use an A/B split test calculator on keywords that are getting sales, but determining when I should pause non-converting keywords is still a mystery to me.

    Let's say I'm promoting a product that pays $20 per sale. Would 2x the payout be enough per non-converting keyword? Is this amount too much to test a keyword? Or should I be spending more?

    Thanks
    Honestly I wouldn't try selling anything from cold PPC traffic, your first goal is to get them to sign-up for a free offer and build trust.
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    • Profile picture of the author c3414
      Originally Posted by Steve L View Post

      Honestly I wouldn't try selling anything from cold PPC traffic, your first goal is to get them to sign-up for a free offer and build trust.

      I want to learn PPC before I jump into email marketing. I do plan on getting involved with list building this year. My goal is to launch my first email marketing campaign before the end of March 2019.
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      • Profile picture of the author Steve L
        Originally Posted by c3414 View Post

        I want to learn PPC before I jump into email marketing. I do plan on getting involved with list building this year. My goal is to launch my first email marketing campaign before the end of March 2019.
        The only thing you need to know about email marketing to get started is how to capture the email address and broadcast a message to the list. Trust me you don't want to put off list building! You can learn PPC and build a list at the same time.
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  • Profile picture of the author ChrisBa
    It really depends. Where are you buying your ppc traffic from?

    Some people pause keywords once they have spent the amount of the offer. Some will do a tad more.
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  • Profile picture of the author savidge4
    Originally Posted by c3414 View Post

    Hello,

    I'm currently using PPC to drive traffic to my landing pages. I have learned a lot over the last few months. The one thing that is still not clear is how much I should be spending on non-converting keywords.

    I can use an A/B split test calculator on keywords that are getting sales, but determining when I should pause non-converting keywords is still a mystery to me.

    Let's say I'm promoting a product that pays $20 per sale. Would 2x the payout be enough per non-converting keyword? Is this amount too much to test a keyword? Or should I be spending more?

    Thanks
    I think there is a disconnect with the question you are asking.. and what it is you really want to know.


    Lets start with a simple definition. Conversion in terms of running a PPC ( Pay Per Click ) ad is getting a click IE clicking on the ad and getting to your landing page.

    Are you A) getting clicks OR B) not getting clicks?

    If you are saying A) yes people are clicking my ad, then we know to some extent the ad is basically working. There is enough interest in your ad text to create a Converion. IF this is the case then we need to look at the context of YOUR ad and YOUR landing page. Does your headline MATCH your ad copy? this is really a big deal.

    IF you are running MULTIPLE ADS ( IE multiple search terms ) to a single landing page, your overall results will not be that good. I personally have a lander that is matched in context to each and every single Ad and its verbage.

    IF the case is you are B) not getting any ad clicks, then It is the AD text you need to work on - no clicks means BAD AD COPY.

    Let me know where you are out and maybe we can work you through this.
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    • Profile picture of the author c3414
      Originally Posted by savidge4 View Post

      I think there is a disconnect with the question you are asking.. and what it is you really want to know.


      Lets start with a simple definition. Conversion in terms of running a PPC ( Pay Per Click ) ad is getting a click IE clicking on the ad and getting to your landing page.

      Are you A) getting clicks OR B) not getting clicks?

      If you are saying A) yes people are clicking my ad, then we know to some extent the ad is basically working. There is enough interest in your ad text to create a Converion. IF this is the case then we need to look at the context of YOUR ad and YOUR landing page. Does your headline MATCH your ad copy? this is really a big deal.

      IF you are running MULTIPLE ADS ( IE multiple search terms ) to a single landing page, your overall results will not be that good. I personally have a lander that is matched in context to each and every single Ad and its verbage.

      IF the case is you are B) not getting any ad clicks, then It is the AD text you need to work on - no clicks means BAD AD COPY.

      Let me know where you are out and maybe we can work you through this.
      Here are my stats for my most recent Bing/Clickbank campaign:

      Campaign CTR: 10.32%
      Clicks: 129
      Impressions: 1250
      Quality score: 9/10

      Ad 1:

      Clicks: 119
      Impressions: 1143
      CTR: 10.41%

      Ad 2:

      Clicks: 10
      Impressions: 107
      CTR: 9.35%

      My campaign currently has only two keywords. The keywords are almost identical.

      Stats from Clickbank:

      Hops: 17
      Order form impressions: 5
      Sales: 1
      Landing page CTR: 13%

      Total cost to date: $78.58
      Revenue: $42.59

      Unfortunately I didn't have my tracking setup correctly, so I'm not sure which keyword generated the sale. I'm currently working on fixing the tracking.

      Thanks for the help.
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      • Profile picture of the author agmccall
        Originally Posted by c3414 View Post

        Here are my stats for my most recent Bing/Clickbank campaign:

        Campaign CTR: 10.32%
        Clicks: 129
        Impressions: 1250
        Quality score: 9/10

        Ad 1:

        Clicks: 119
        Impressions: 1143
        CTR: 10.41%

        Ad 2:

        Clicks: 10
        Impressions: 107
        CTR: 9.35%

        My campaign currently has only two keywords. The keywords are almost identical.

        Stats from Clickbank:

        Hops: 17
        Order form impressions: 5
        Sales: 1
        Landing page CTR: 13%

        Total cost to date: $78.58
        Revenue: $42.59

        Unfortunately I didn't have my tracking setup correctly, so I'm not sure which keyword generated the sale. I'm currently working on fixing the tracking.

        Thanks for the help.
        How many new list signups did you get or did you just send visitors to the offer.

        al
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        • Profile picture of the author c3414
          Originally Posted by agmccall View Post

          How many new list signups did you get or did you just send visitors to the offer.

          al

          I'm currently just sending visitors to my landing page. I don't have an email capture form on the site.
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  • Profile picture of the author Brent Stangel
    I would be very careful to protect your actual keywords and offer.

    Those numbers are insanely good!

    I don't think I've ever seen CTRs that high on Bing.

    You are onto something good. Keep optimizing your campaigns and get a squeeze page up as soon as possible for testing.

    Brent
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    • Profile picture of the author c3414
      Originally Posted by Brent Stangel View Post

      I would be very careful to protect your actual keywords and offer.

      Those numbers are insanely good!

      I don't think I've ever seen CTRs that high on Bing.

      You are onto something good. Keep optimizing your campaigns and get a squeeze page up as soon as possible for testing.

      Brent

      Hi Brent,

      I picked up a copy of Cashvertising and it has helped me a lot. My ads & landing pages always target at least one of the Life-Force 8's.

      All my ads that I create usually have a high CTR. I just seem to lose people on the landing page. My landing pages are always relevant to the ad. I usually try to aim for a 9/10 quality score each time.

      Thank you
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      • Profile picture of the author Brent Stangel
        Originally Posted by c3414 View Post

        Hi Brent,

        I picked up a copy of Cashvertising and it has helped me a lot. My ads & landing pages always target at least one of the Life-Force 8's.

        All my ads that I create usually have a high CTR. I just seem to lose people on the landing page. My landing pages are always relevant to the ad. I usually try to aim for a 9/10 quality score each time.

        Thank you
        If I were you I would concentrate on developing a freebie to get people on your email list and a follow-up series to increase conversions. Make your freebie valuable and lead naturally into your paid product.

        Brent
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        Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
        All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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        • Profile picture of the author c3414
          Originally Posted by Brent Stangel View Post

          If I were you I would concentrate on developing a freebie to get people on your email list and a follow-up series to increase conversions. Make your freebie valuable and lead naturally into your paid product.

          Brent

          Thanks for all the help, Brent. I would say I have a decent understanding of PPC, so email marketing is definitely the next step.

          I have lots of research to do. My goal is to have my first email marketing campaign up and running this time next week.

          I guess my next steps are:

          1. Determine what autoresponder to go with
          2. Create a freebie offer
          3. Create an email capture page
          4. Create follow up emails

          I think creating the freebie offer will be the most challenging for me. That step will definitely require the most work.

          I'm excited and at the same time a little nervous to get started with email marketing.

          I think email marketing will be the game changer for me.

          I will keep you all updated...
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  • Profile picture of the author Brent Stangel
    I think you're on the right track.

    You can start with a fairly simple sales funnel and grow it out as you go.

    Something as simple as:

    Squeeze page:


    Thank you/ info page:


    Download page:


    Later on, you might add a One Time Offer (OTO) or upsells, etc. Don't over complicate things at first.

    To start your follow up could be a "thanks for subscribing" message and a few reminders about the product and how to buy.

    Of course, you will have your affiliate links throughout the funnel. Don't wait to offer people the opportunity to buy. Make it easy and obvious.

    Brent
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    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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    • Profile picture of the author c3414
      Originally Posted by Brent Stangel View Post

      I think you're on the right track.

      You can start with a fairly simple sales funnel and grow it out as you go.

      Something as simple as:

      Squeeze page:


      Thank you/ info page:


      Download page:


      Later on, you might add a One Time Offer (OTO) or upsells, etc. Don't over complicate things at first.

      To start your follow up could be a "thanks for subscribing" message and a few reminders about the product and how to buy.

      Of course, you will have your affiliate links throughout the funnel. Don't wait to offer people the opportunity to buy. Make it easy and obvious.

      Brent
      Thanks again for the help.

      I'm currently trying to decide on what autoresponder to go with...

      Aweber & Getresponse seem to be the most popular.

      Mailing Boss also looks promising.


      Update: I will probably go with Builderall (Mailing Boss)...
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  • Profile picture of the author c3414
    I just wanted to give you all a quick update...

    I signed up for Builderall, and I also picked up a copy of Dotcom Secrets.

    I'm slowly putting together my funnel. I have a bit of a learning curve, so my progress is a little slower than expected.

    I should be able to put together my next funnel a little faster.
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    • Profile picture of the author DRP
      Originally Posted by c3414 View Post

      I just wanted to give you all a quick update...

      I signed up for Builderall, and I also picked up a copy of Dotcom Secrets.

      Brilliant. When failing at marketing, spend more money aimlessly. Brilliant.
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      I'd rather tell you an ugly truth than a pretty lie.
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      • Profile picture of the author c3414
        Originally Posted by DRP View Post

        Brilliant. When failing at marketing, spend more money aimlessly. Brilliant.
        I think it was a good investment...

        Have a wonderful weekend.
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  • Profile picture of the author Chris-
    The usual "rule of thumb" for testing is that you need to spend 3 times your payout, per test. If you change one word, or one factor, that's a new test.

    Chris
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    If you have experience with paid traffic, or have a mailing-list or social-media following (niches: business, finance, money, MMO, IM), I may be able to get you access to one of the highest-converting offers ever made . . . $799.65 sales per webinar attendee from one mailing-list.

    PM me NOW for more info !
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  • Profile picture of the author thejames
    Before starting any kind of paid traffic you need to first figure out your target CPA, which is based on your payout, average order value, customer lifetime value, etc..

    After you know your target CPA, you can start to making decisions.

    Keep and scale "green" keywords that are within or below your CPA.

    Optimize or lower the bids of "yellow" keywords that are slightly above...

    And kill the "red" ones that are 3x or more your CPA.

    I cannot stress enough the importance of constantly increasing that number so you can stay afloat once you enter more competitive territory as your volume increases and your ROI drops.
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  • Profile picture of the author ppaaoo
    I remove non converting keywords. in may case, I was keywording "food cart franchise" and tried "food cart" for addtional traffic. food cart alone does not add revenue.
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