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Clickbank - excuse my ignorance but I cant wrap my head around it!

by Oskar Olczak
3 replies
Hi Guys,


I am starting AM as a rising Copywriter. My goal is to find relatively pricy, average-performing product, re-write the copy and see if I can make better results.


Unfortunately, I can't understand the markings on the page. I mean...I read it...It look at the page...I read it again...and my brain blacks out. I can't put it together ( I am terrible at logic thinking and putting numbers together)


I guess what I am looking for is a ressurence. If I am looking for average performing product that pays big commissiion ...AM I LOOKING AT GRAVITY as a factor?


Sorry for my ignorance, maybe it's my braing fog but all these mertrics is just too much for me.

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Stats - The Stats section contains the following options:


Gravity - The gravity performance statistic is an approximate, relative measure of how many affiliates have successfully promoted products from an account, with a higher number meaning more conversions. You can select this checkbox and enter criteria to search for products with a gravity performance score above a specified value, below a specified value, or between two values.


Initial $/Sale - This number represents the average dollar value of an initial sale, not including rebills, to the affiliate who drives the sale. You can select this checkbox and enter criteria to search for products with an initial $/sale above a specified value, below a specified value, or between two values.


Avg $/Sale - This number represents the average dollar value of a sale, including both initial and rebill payments, to the affiliate who drives the sale. You can select this checkbox and enter criteria to search for products with an avg $/sale above a specified value, below a specified value, or between two values.

Avg Rebill Total - This number represents the average total dollar value of a sale, including only rebill payments, to the affiliate who drives the sale. You can select this checkbox and enter criteria to search for products with an avg rebill total above a specified value, below a specified value, or between two values.

Avg %/Sale - This number represents the average affiliate commission percentage for a sale, including both initial and rebill commissions. You can select this checkbox and enter criteria to search for products with an avg %/sale above a specified value, below a specified value, or between two values.

Avg %/Rebill - This number represents the average affiliate commission percentage for a sale, including only the rebill commission. You can select this checkbox and enter criteria to search for products with an avg %/rebill above a specified value, below a specified value, or between two values.


An example of prouduct characteristics:

Avg $/sale - $138.33

Vendor Spotlight
Stats: Initial $/sale: $47.45 | Avg %/sale: 90.0% | Avg Rebill Total: $223.50 | Avg %/rebill: 64.0% | Grav: 22.48

Cat: Self-Help : Dating Guides

Thanks to everyone willing to help me decipher it.
#clickbank #excuse #head #ignorance #wrap
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  • Profile picture of the author wedding planner
    for being a copywriter you must have the idea about plagiarism. you can't have a post which have plagiarism post. your post or article must be unique. for more you can search in google.
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  • Profile picture of the author Janice Sperry
    I personally would not call this plagiarism. He just took a snippet of a large CB tutorial to show us what he had researched and to help narrow down and specify where he needed help.

    I have not promoted CB products in many years. In spite of what some people will tell you - gravity is a misleading statistic as far as how well a product is converting. A product that has a 1,000 affiliates that each only managed to sell one product may have a high gravity. A product that has 10 affiliates that have sold 500,000 products may have a low gravity. Gravity is more about the number of successful affiliates than it is about the good conversion rate of the product itself.

    You have an interesting goal and one that could work well if you follow through and write, test, and tweak to improve the copy.

    I would suggest first finding the best product. Then you may be able to spot if the copy can be improved. Next, the only way you can know if it works is to test it yourself.

    Ugly websites and ugly banner ads, etc may sometimes convert like crazy. The same is true to a lesser extent with promotional content. You never really know if it will convert until you test it.
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  • Profile picture of the author Frank Donovan
    As Janice points out, gravity tells you nothing about a products's conversion rate, so it won't help you select a product. You're better off finding a product in a topic or market you know well, and then experiment with rewriting the copy.

    The other thing to bear in mind is that it defeats the object to send the prospects from your sales page to the vendor's existing sales page (as the affiliate hoplink will do) - you'll need to direct them straight to the order page. As far as I recall, CB allows this only if you get the vendor's permission upfront, but you might want to check before proceeding.
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