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Most productive way to spend time in after-christmas slow down?

by ethanhopkinsmusic
4 replies
Hi,
In your guys experience, what is the most productive way to spend your time in this after-christmas sales slow down?
#afterchristmas #productive #slow #spend #time
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  • Profile picture of the author GordonJ
    Originally Posted by ethanhopkinsmusic View Post

    Hi,
    In your guys experience, what is the most productive way to spend your time in this after-christmas sales slow down?
    Unless most of your business is Holiday oriented (like Christmas trees), the best way to avoid a slow down of sales is by PLANNING to have products in your pipeline all year long.

    This is BOOM time for gym memberships, weight loss products, get fit, self-improvement products...then SALES events,President's Day in USA, Valentine's Day, St Patrick's, Martin Luther King, etc., etc.

    Those are year round PROMOTION times. And savvy marketers PLAN to have products available not only for those yearly occasions, but for the on going needs and wants, do teens stop getting acne after the holidays? Do girls quit buying cosmetics?

    See? Almost every large direct marketer considers this AFTER holiday time to be the best time of the year, but then, they do PLAN it that way, eh?

    GordonJ
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  • Profile picture of the author Brent Stangel
    after-christmas sales slow down?
    This is my busiest time of the year. I'm still kind of shocked by the number of leads I sold yesterday.

    Maybe you should add some more niches to your operation.

    Brent
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  • Profile picture of the author ethanhopkinsmusic
    Thanks, I was thinking myself into a rut. Of course there are more sales out there. I need to find some new products and audiences that aren't just buying christmas gifts.
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    • Profile picture of the author Brent Stangel
      Originally Posted by ethanhopkinsmusic View Post

      Thanks, I was thinking myself into a rut. Of course there are more sales out there. I need to find some new products and audiences that aren't just buying christmas gifts.

      Yep. This is one reason I don't recommend tying yourself too tightly to a single niche. Products and buying trends come and go. One of the beauties of IM is the ability to have numerous different "specialty shops."

      Brent
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      All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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