Five Digital Marketing Trends In 2019

46 replies
Five Digital Marketing Trends in 2019 according to Forbes:

1. Artificial Intelligence
2. Chatbots
3. Smart Speakers And Audio
4. Local Influencer Marketing
5. Live Video

Is there any opinion about it or you have something else new?
#2019 #digital #marketing #trends
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  • Profile picture of the author Ged3
    Yes,
    I have seen more Chatbots and they are getting more helpful so I think they will be more prevalent.


    I also think apps will be more important.


    Podcasts are already making ground and although they are under the radar they could surprise us and become even more popular!




    Ged
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  • Profile picture of the author Brent Stangel
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    Single opt-in will become a thing of the past.


    Hi Brent Stangel,

    Some blacklist services have begun registering IPs that send campaigns to non-double opt-in subscribers (subscribers have not confirmed via a confirmation link that they really want to receive your emails).

    To ensure better delivery to our users and keep our IPs out of blacklists, from now on we will be forcing the use of double-opt-in (confirmation of registration) in all lists in Mailingboss.
    I stopped using single opt several years ago. If you won't confirm your email, I don't want you on my list.

    Brent
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  • Profile picture of the author sahi
    Local Influencer Marketing through YouTube and various other social media platforms will gain more ground this year, and already some countries have started realizing its power, and have put in place certain measures to control it, e.g. in Dubai they have introduced law that regulates the Local Influencer Marketing especially through YouTube and Instagram.
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    • Profile picture of the author Jeffery
      Originally Posted by sahi View Post

      Local Influencer Marketing through YouTube and various other social media platforms will gain more ground this year, and already some countries have started realizing its power, and have put in place certain measures to control it, e.g. in Dubai they have introduced law that regulates the Local Influencer Marketing especially through YouTube and Instagram.

      Interesting! Thanks for your input.
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    • Profile picture of the author Jeffery
      Originally Posted by luciesmazanska View Post

      and Canva´s new features!

      Canva? Are you referring to canva dot com? If so, how does that apply to Digital Marketing Trends In 2019?
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    • Profile picture of the author SEONinjaa
      Originally Posted by luciesmazanska View Post

      and Canva´s new features!

      That's not suiting here, but nice try
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  • Profile picture of the author arohi56
    Video is a valuable tool, one of the fastest rising stars in digital marketing is the use of live video. Part of this is due to the massive spike in streaming services, thanks to popular channels such as youtube.
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    • Profile picture of the author Jeffery
      Originally Posted by arohi56 View Post

      Video is a valuable tool, one of the fastest rising stars in digital marketing is the use of live video. Part of this is due to the massive spike in streaming services, thanks to popular channels such as youtube.

      Video? Video is not a trend nor something new? How does that apply to Digital Marketing Trends In 2019?
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  • Profile picture of the author Zil Vilis
    Damn I keep on seeing ChatBots... What are these exactly all about? How it works? Where's the money in it?
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  • Profile picture of the author Ankitshah
    Five Digital Marketing According to Indglobal digital Private Limited is:

    Voice-Powered Search
    Virtual & Augmented Realities
    AI-Powered Solutions
    Video Marketing
    Sales Funnel Personalization
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  • Profile picture of the author Johnarcher
    I'm VERY happy about Local Influencer Marketing as I'm entering into that space. There was a report on a morning news show about a teacher using VR and game development in his HS computing class with his students. Interesting stuff. Most sites have some sort of chatbot for customer support and assistance. I'm one of the few people on the planet that doesn't have a smart speaker yet. I will this year though.
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  • Profile picture of the author akshay7
    I feel chatbots are already pretty saturated. Influencer marketing is going to get big ofc, it has been doing wonders for businesses.
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  • Profile picture of the author micmichael
    Digital Marketing is changing in every year according to users' trends. Voice Search is a new trend awaiting a Digital Marketer in 2019. I think optimizing our website for voice search will be a good practice this year.

    While comparing voice search to text search, voice queries tend to be longer. Keep this in mind, it is important for our website content to sound natural and conversational. So if we optimize our site for voice search, we could bring the website to the top of these voice queries that often return fewer results.
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  • Profile picture of the author Geethu James
    Image content is the one of the valuable tool in Digital Marketing for 2019. It is an easy to digest format that will gives maximum rest to our eyes from searching a bulk content in Internet and also helps to reduce the waste of time.
    More over this generation heads down In digital medias,So image content is more beneficial to share our ideas to the customers.
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  • Profile picture of the author Marketing You
    IMO Chatbots (not AI cuz AI SUX) Podcasting Livestreaming and Influencers in general
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  • Profile picture of the author SunilPatle
    We can opt for HubSpot Blogs for more information. We can get more information at this site also. Live video is very good option to get connect with viewers.
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    • Profile picture of the author NetMan
      Originally Posted by SunilPatle View Post

      We can opt for HubSpot Blogs for more information. We can get more information at this site also. Live video is very good option to get connect with viewers.
      I'm not too sure of where hubspot blog is connecting as a digital marketing trend. Also, the goal of a forum is to discuss about a topic, not really to promote some other places to go to get information. If you want to mention such place you could share some valuable information and then tell the source... Ah...

      Regards,
      Andy
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  • Profile picture of the author NetMan
    2019 Digital Marketing Trends

    1 - CONTENT
    2 - GREAT CONTENT
    3 - EDUTAINING CONTENT
    4 - INFORMATIVE CONTENT
    5 - PRODUCE ONLY THE BEST CONTENT YOU EVER CREATED

    Share every f.... piece of it on as much social media you possibly can.
    Watch your traffic soar... Make sure you have in place Highly Converting Sales Funnel.
    Never worry about cash again...

    Beat regards,
    Andy
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    • Hi,
      what other social media do you recommend besides the already known 3 giants?

      Henry
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  • Profile picture of the author GabrielLove
    I think that the ideas you have about digital marketing are very important and these ideas will become very modern.
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  • Profile picture of the author simitch
    yes! These are the option will lead the marketing world. just you missed the great option of application. These also will lead I guess.

    Thanks
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  • Profile picture of the author chuckholmes
    I think the local influencer will be the biggest trend in 2019 and beyond. We have influencers in just about every niche, but having local ones can be extremely powerful.

    For instance, if you are the influencer for "all things in your hometown" that would be a great niche.

    Just my two cents.
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  • Profile picture of the author GiorgioGD
    I'm looking forward to voice search. It's going to be big I guess.
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  • I think Local Influencer Marketing growing. Local Influencers are much better than big influencers or celebrities for local or small business. Because of every brand not capable to afford big influencers or celebrities.
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  • Profile picture of the author onebasemedia
    These are among the top digital marketing trends in 2019. We also came across few more upcoming trends which include augmented and visual realities, influencer marketing, social media stories, personalized emails etc. All in all these trends will help to drive businesses' growth in the year 2019.
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  • Profile picture of the author DURABLEOILCOM
    I believe Smart Phone Applications and Text Message Marketing are the key to new business trends.
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  • Profile picture of the author Oziboomer
    Most of the trends the OP listed are interlinked in someway.

    AI, Chatbots and smart speakers are all linked as is the Influencer who does live content and leverages the bots and AI to increase reach and effect.

    Bots are seriously moving on as more features get added to services that are within reach of everyday marketers. . . just look at some of the stuff activechat is doing.

    AI is heavily part of Google Adwords and Facebook marketing and also extends into the bot development.

    Last year the topic at Traffic and Conversion was the P2P growth as in it is person to person and we see that trend continuing with LIVE CHAT.

    It might be a BOT that initiates chats but in many cases the transfer to live operator is where sales are made.

    Live video, current trends and influencers are nothing new as these things have always influenced trends from way before the internet. Why do you think old bands still tour and play live? Live is not likely to die out soon but how live is delivered might change. How people engage with live might change.

    Social proof is still strong and those that can leverage AI, bots, recorded and live content to leverage social proof are going to have greater reach than those that focus on just one channel.

    Content does need to be improved and businesses who use some of the AI type content assistants that are available are going to be cranking out better content for both their audience and the serps.

    The winners will be those who leverage the best of what they have done in the past and realise there are powerful technologies available to help them maintain their success in the future.

    OH. Payment apps. Easier and faster techniques to spend money will continue to grow and be more accepted by businesses and consumers.

    Local will continue to be prominent as mapping and local searches get used more and more.

    Speed to deliver will dominate.

    Who doesn't like speedy service?

    Best regards,

    Ozi
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  • Big, big data. Big data's been a big trend for many years now, but it's mostly been confined to big businesses and major players. ...
    Non-visual experiences. ...
    (links removed by mod)
    App capitalization. ...
    Native ads and smart content. ...
    Micro-moments. ...
    Content and influencer networks. ...
    Individual communications.
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  • Profile picture of the author Talkbrands
    Live streaming is definitely something to bet on.
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  • Generally we are looking powerful tool for huge traffic and increase sell by managing your content:

    1. BuzzSumo: This is a paid content manage site free version give you one chance to check manage content.

    2. Evernote: This is used for share content in a group or team and anywhere.

    There are many site but these 2 are best.
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    • Profile picture of the author NetMan
      Originally Posted by webetutorial dot com View Post

      Generally we are looking powerful tool for huge traffic and increase sell by managing your content:

      1. BuzzSumo: This is a paid content manage site free version give you one chance to check manage content.

      2. Evernote: This is used for share content in a group or team and anywhere.

      There are many site but these 2 are best.
      Well, well, tools are not trends dude it's something totally different, though tools are always used to implement trends.

      Regards,
      Andy
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      • Hi NetMan,

        Yes, I agree with you. I am just letting these tools are better. you can use other tool which allow you to use according to your need not work you according to those tool and those tool work according to you that will be the part of trend otherwise they will obsolete. If you have tools you can share with us hope that will help others to make trend.

        Thanks for your comment dude
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  • Profile picture of the author ryanbiddulph
    Value, value and more value. More focus on fundamentals and less on tools or trends, I see, especially among influencer marketers. More folks seek me out as an "influencer" (tongue firmly planted in cheek hehehe) because I share value out the ying yang.
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    • Profile picture of the author Jeffery
      Originally Posted by ryanbiddulph View Post

      Value, value and more value. More focus on fundamentals and less on tools or trends, I see, especially among influencer marketers. More folks seek me out as an "influencer" (tongue firmly planted in cheek hehehe) because I share value out the ying yang.

      It is spelt yin yang.
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    • Profile picture of the author NetMan
      Originally Posted by SEONinjaa View Post

      Five Digital Marketing Trends in 2019 according to Forbes:

      1. Artificial Intelligence
      2. Chatbots
      3. Smart Speakers And Audio
      4. Local Influencer Marketing
      5. Live Video

      Is there any opinion about it or you have something else new?
      Originally Posted by ryanbiddulph View Post

      Value, value and more value. More focus on fundamentals and less on tools or trends, I see, especially among influencer marketers. More folks seek me out as an "influencer" (tongue firmly planted in cheek hehehe) because I share value out the ying yang.
      Humm, well, if this is your answer to the OP I think you are missing the point, bragging about you was not the question.

      Plus, well, "value" even said three times in a row is not a marketing trend. Obviously Marketing Trends is the TOPIC of the OP and of the thread-I believe if forums still work as it's always been...

      Now, as for "sharing value" I think you've just missed that as well...

      Cheers!
      Andy
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  • Profile picture of the author Eddie Means
    I really think that chatbots are the new thing because there are so many ways to monetize them. You can do them for yourself or for your clients. Some companies pay as much as $10,000 for one "Bot"!
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  • Profile picture of the author superowid
    Originally Posted by SEONinjaa View Post

    Five Digital Marketing Trends in 2019 according to Forbes:

    1. Artificial Intelligence
    2. Chatbots
    3. Smart Speakers And Audio
    4. Local Influencer Marketing
    5. Live Video

    Is there any opinion about it or you have something else new?
    Already happening here in my country since the last 2 years.
    3 + 4 + 5
    Great speakers who are also local influencer in very specific niches who do live video or at least current news/report video about a company/individual's product that pay them to market it in their social media (mostly instagram, twitter and then youtube... while facebook is the last).

    While 1 + 2 may happen in the shape of "android apps" which is also starting the epidemic very soon.
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  • Profile picture of the author IMisland
    what do you mean by 3. Smart Speakers And Audio?
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  • do you have Local Influencer Marketing sites which can give digital marketing traffic?
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  • Profile picture of the author teny areva
    This is the top five trends that is used well in 2019, voice powered search is also a good option.
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  • Profile picture of the author paidant
    Audio format is the next big thing. might not be a boom in 2019 but definitely, are considering the fact that upcoming AI is allowing us to sit back and enjoy the device instead of sitting with it.
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  • Profile picture of the author LucretiaOneal
    Yes, I have heard about all these techniques which are pretty effective.
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  • 4.LOCAL INFLUENCER MARKETING
    Reach More Customers and Grow Sales. Using several local influencers, small businesses can reach a targeted audience who can be converted into customers. Social media posts and influencer recommendations have the power to sway customers to buy certain products and services.
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