Thanks for checking out this post. I wanted to post it to help others on the forum and also to get some feedback.
When I started learning about IM one of the first videos I saw was Ryan Deiss' continuity blueprint free videos. So I based my new business around continuity. Free + shipping offers and then up selling to bigger product packages.
The business went live in July and since then has been growing steadily. I am selling info products to a niche other than IM. The target age is 18 - 26 year old males.
Up until this week I had been focusing on continuity but then I looked at my business numbers. They aren't impressive but they do allude to a HUGE flaw in my business model. This is from the last month (Sept 23 - Oct 23).
Continuity (Free + Shipping):
Upsells Off Of Free + Shipping Offer:
Product Launch For A package of all of my different products:
So the total I made from continuity was $1811 and the total I made from selling products was $5315.
This is totally contradictory to the idea I had going into the business: that Continuity Is King.
Now I know there are a lot of variables that come into play that can effect these numbers. Perhaps I'm not offering enough value in the membership, perhaps the copy on my free offer isn't strong enough etc etc
...but here is what I now believe: Continuity is great for niches where people are being taught how to make money. $100 or even $20 per month is a great deal considering you can make thousands. For niches that aren't in the making money realm and are teaching other things that people are VERY afraid of continuity.
So now that I know that my products are making WAY more money for me than my continuity program it makes sense that I should focus on selling products instead of getting people into continuity...
I will keep the continuity as a mandatory BONUS for all products I sell but I am thinking I will remove the FREE + shipping offer and change my business model to focus just on selling products.
What are your thoughts? Do you think this is a smart move?
Any feedback would be appreciated!
Thanks for your time!