Traffic for a supplement brand

25 replies
Im looking to buy traffic for Probiotics, Omega and Vitamins. Do you guys recommend a good source?

Thanks,
#brand #supplement #traffic
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  • Profile picture of the author Harry Yaprakov
    Content around the properties of your products and then link building for organic traffic and respectively high Google rankings.
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  • Profile picture of the author wecoach
    I think this kind of products may have a good traffic source in nutrition blogs.
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  • Profile picture of the author savidge4
    Originally Posted by bgzaidi View Post

    Im looking to buy traffic for Probiotics, Omega and Vitamins. Do you guys recommend a good source?

    Thanks,
    Instagram ads... facebook ads... Instagram influencers... And keep in mind.. you have to change the creative for each one of these you are targeting.. if its a womens health influencer, your creative needs to reflect that. If its a mens weight lifter, your creative needs to reflect that. Same for ad targeting.. you need to adjust your creative to match your target audience.

    Best of luck
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    • Profile picture of the author bgzaidi
      we are already doing lots of media buys inside Amazon and on Google. Im just looking for an external source to buy on CPM basis or perhaps a PPC campaign.

      Thank you.
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        • Profile picture of the author bgzaidi
          conversion rate is not bad but the cost is way high. you cant pay $ 4 a click on a 19.99 product.
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          • Profile picture of the author Gambino
            Originally Posted by bgzaidi View Post

            conversion rate is not bad but the cost is way high. you cant pay $ 4 a click on a 19.99 product.
            Do you have any one-click upsells built in after a customer buys? They nearly double our average cart value. The easiest person to sell something to is the person who you just sold something to.

            For example, a customer buys 3 bottles of ABC supplement, checks out and then is offered 3 more bottles of ABC supplement at a discount. If they say no, then they're offered 3 more bottles of a different supplement at a discount.

            Upsells work great with supplements.
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  • Profile picture of the author Jamell
    No one can guarantee a traffic source that converts but there are reliable solo ad providers in the market place if you are going to buy solo ads . You might have to do some up front research . You must also make sure that the vendors list has a list that is actively interested in that product.In other words some vendors have email list that are for internet marketing related stuff. Are you going to choose solo ads or are you going to test facebook ads ?
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  • Profile picture of the author Gambino
    I have been in the fitness industry exclusively for around 5 years or so now. I've sold nothing but supplements lately; although, not the ones you're talking about. Branding plays a huge role in selling supplements, in my experience.

    What has worked best for us is content marketing and blog outreach. Find the people who are already connected to your target audience and let them introduce you and/or your product.

    Focus on attracting leads and nurturing them as opposed to trying to bid for buyer-ready traffic which can leave little room for error, especially with an unknown brand.
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    • Profile picture of the author bgzaidi
      Do you know a place where i can get access to these blogs?
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      • Profile picture of the author Gambino
        Originally Posted by bgzaidi View Post

        Do you know a place where i can get access to these blogs?
        We find most of ours through influencers and other people we interact with on social media. Most have blogs in the health/fitness industry.

        Some we find through google by searching related keyword + blog + "sponsored post", "guest post", "advertise" etc.
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        • Profile picture of the author bgzaidi
          how are you usually paying those influencers? Per post? or a standard banner on the site, cpm?
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          • Profile picture of the author Gambino
            Originally Posted by bgzaidi View Post

            how are you usually paying those influencers? Per post? or a standard banner on the site, cpm?
            Per blog post. Most of them will also post to whatever platforms they're on. For us, it's usually Instagram and Pinterest and sometimes Facebook. But, each deal is different as far as price and what they'll do.

            Never really been interested in banner ads but I know some of them offer it. Not sure what they charge or the return though.
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  • Profile picture of the author Daniel Evans
    Buying from solo ad vendors, especially for this purpose, will yield a certain loss.


    Google and Bing are the obvious choices and ones which are more likely to prove worthwhile.
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  • Profile picture of the author Brent Stangel
    You might try Aracamax. Here's some Quantcast info.


    Brent
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    • Profile picture of the author bgzaidi
      I just sent the inquiry to there ad team. do you have contact there?

      thanks for your help.
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  • Profile picture of the author SharonMaven
    Two traffic sources that are doing especially well on this vertical are Push and Native. I would start by going on a spy tool and understanding how others are running it. You can try Adplexity Native, It's a pretty reliable tool. These type of ads are running extremely well on push notification. Nutra, in general, are doing really well on push and Native. We have been seeing a lot of this type of ads on our Self Service platform, And the feedback from the advertisers has been really great. Give it a try, it's really intuitive ad format
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    • Profile picture of the author bgzaidi
      which company would you recommend for push and native? i already contacted taboola and outbrain
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      • Profile picture of the author SharonMaven
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  • Profile picture of the author cearionmarie
    You can try influencer marketing, it's very effective in reaching a larger and specific target audience.
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    www.influencerauditor.com

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  • Profile picture of the author spartan14
    I think google adwords and bing its a good option as these keywords are more fore search engine traffuc and not for social media
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  • Profile picture of the author webexpertdelhi
    You can research google.
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  • Profile picture of the author digital55
    You can try Google, Bing, Facebook and Instagram for paid traffic.
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  • Profile picture of the author jmosticc22
    From what I have found in this fitness/diet/supplement niche is that influencer promotion is very effective. Also blogging can help you create some buzz, it helps you interact with potential customers.
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