I know product launches are all the rage: Setting a specific launch date, gathering JV partners and coordinating them so they all promote at the same time. This creates a market frenzy. The problem is launches can also create a lot of stress.
What are your thoughts on slowly releasing a product? Creating a product, making it available, and then contacting affiliates to promote it over, say, 3-6 months?
It would be great if we could have an intelligent discussion on this.