Launching VS slowly releasing a product

6 replies
Hey, folks...

I know product launches are all the rage: Setting a specific launch date, gathering JV partners and coordinating them so they all promote at the same time. This creates a market frenzy. The problem is launches can also create a lot of stress.

What are your thoughts on slowly releasing a product? Creating a product, making it available, and then contacting affiliates to promote it over, say, 3-6 months?

It would be great if we could have an intelligent discussion on this.

Thanks!
#launching #product #releasing #slowly
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  • Profile picture of the author Gambino
    Just my 2 cents here.

    I'm assuming you're talking about some type of info or online training product. In my experience, it's hard to convince people who don't know you or your products to promote them for a launch. That was my experience many, many years ago. It seemed like you had to already be 'in' with a group of JV/affiliates in order to get any traction promoting your own offers. At least, that was my experience many, many years ago. I also thought a lot of these people built products, launched and went on to the next launch. That wasn't a business model that I was interested in.

    I work with physical products now. And I didn't waste time trying to build a big launch. I just focus on creating good products and marketing them to a targeted audience. And that has allowed me to scale. I haven't had or sought affiliates in years though.
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  • Profile picture of the author perneali45
    Originally Posted by Gambino View Post

    Just my 2 cents here.

    I'm assuming you're talking about some type of info or online training product. In my experience, it's hard to convince people who don't know you or your products to promote them for a launch. That was my experience many, many years ago. It seemed like you had to already be 'in' with a group of JV/affiliates in order to get any traction promoting your own offers. At least, that was my experience many, many years ago. I also thought a lot of these people built products, launched and went on to the next launch. That wasn't a business model that I was interested in.

    I work with physical products now. And I didn't waste time trying to build a big launch. I just focus on creating good products and marketing them to a targeted audience. And that has allowed me to scale. I haven't had or sought affiliates in years though.


    I'm basically talking about information products or software in the online business niche.

    Glag you have been able to scale with your approach. :-)
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    • Profile picture of the author Gambino
      Originally Posted by perneali45 View Post

      I'm basically talking about information products or software in the online business niche.

      Glag you have been able to scale with your approach. :-)
      Yea, that's what I assumed. Unfortunately, it's one of those things you seem to have to have connections to break into and 'launch' a product. At least, that was my experience.
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  • Profile picture of the author Brent Stangel
    Start promoting it and if it converts well and you can prove that, then affiliates will be much more likely to promote.

    Brent
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  • Profile picture of the author Mihai1555
    Sure you can start your own launch without affiliates, get some conversions and show it to your potential jvs and affiliates, this will help you get their attetion faster and many of them will promote
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