Changing 5 variables across 1000 urls
- Modifying h1's etc
- Content quality improvement
- Add image
- Add video
- URL Changes
- Publish date changes
Goal is optimize content that already exists for an organic search gain which provides a majority of the sites traffic.
Only 200 of the pages have been analyzed. Fellow person used some crazy complex statistical analysis and machine learning. The person who did this is now gone. Me and one other person are the only meaningful contributions to this project.
If I can do the analysis and provide some insight I think I'll be slated for leadership role. I want to take initiative on this project but don't know where to start.
I don't know where to start but have access to the site analytics. I want to keep this close to my chest and just email him a report (results better than talking about doing it).
TLDR: Want to measure change in organic growth after cleaning up old landing pages but don't know the first thing about analysis