facebook ad for local tattoo artist?

Discount coupon
"10 things you need to know before getting your next tattoo" report
Tattoo trivia/quiz/personality test (what kind of tattoo should you get?)

How about this,

For your next awsome tattoo, Book your free consultation with (this city or towns) coolest tattoo artist Johny B Good, Today!.


Im tired but along those lines, at the consult the tattooist would then, book the actuual tattoo time slot to be done. should only be 15 mins or less, you could tell them to bring pictures or sketches of what they were looking to have done in the ad or when booking the consult


People want quality, and decent people to be around, does your mate have these attributes, maybe some background pics of his latest work or style

Have you tested offering a discount coupon? I'd give it a try until proven it doesn't work.

You can't sell people on signing up for an email list for 10 things someone needs to know? Curiosity can go a long way.

Personality quizzes are hot right now. A good quiz with suggestions based on asnwers where the results are sent to an email address to build a list may work. It may not. However, a personality quiz isn't the only type of quiz. Depending on copyrights for images, how about a "name the celebrity tattoo" quiz where the results are emailed.

A trivia/fact based quiz is also a consideration. As a matter of fact knowing all the answers feed into the power of these types of quizzes as the more people get correct the more they'll feel good about themselves.

Sorry chief, but you don't like my suggestions and this is all you come up with?

What about all the people that click the link and don't book an appointment? How do you plan to follow up with them? At the very least, have an interesting quiz of some type and add a retargeting pixel to the page, as well as the final page, and build a custom audience for follow up marketing, including possibly ads to "book a free consultation".

I have/had a VERY localized business in house washing, and ran lots of FB ads. I rarely if ever traveled more than 20 miles for my service. Before figuring out the bait phrase ect. I learn to calculate timing. This worked well for me resulting in $300-$1000 net days for me for only a few hours of work. My initial fail was not understanding season and timing as it was all exterior work in harsh environments. I've noticed on FB that people tend to ink during phases in their life, and before sun bathing season comes. Every business has down times. Prepare just ahead of the pick up time. For me it was March, and again just before the holidays. Offers and gimmicks didn't matter.

People follow artists.

They appreciate the design.

You could offer a signed sketch of the tattoo design as an incentive.

I already see a number of my customers framing and displaying "tattoo art" which shows the value they place on the "creative".

The tattooist usually has to draw up the design anyway so it is an easy add-on or value add to the process.

If it is just a standard design where it repeated often then make the incentive a signed limited edition print of the design but for the original pieces the original artwork is a valuable incentive so could command a premium over and above the tattoo itself.

Food for thought.

Best regards,

Ozi

I get where you are going with this.. but there is no level of vetting here.. Filling out the survey is something to do vs something to do that brings the possible sale to the next level.

My personal experience ( not with a Tattoo Parlor ) is this is closer to getting somewhere. Remember we are talking FB here.. so with some initial targeting of the ad with people that have tattoos you are planting a seed

Regardless of what page and what action or lack there of there is you can place the pixel. And then REMEMBER this is FB you can target those that already HAVE tattoos, meaning those that are more likely to get another.. so by passing the fluff and running the "book a free consultation ad off the get go kinda makes sense here.

IF this were say a Google ad.. YOUR approach would be more solid, I would agree

So now that I have pointed out somethings with the thread.. I guess its my turn to suggest what it is I would do..

Headline "Ideas are Fleeting, Ink is Forever" "Book your free Artistic consult today with Johnny Be Good Tattoos" and then throw in Some trust building element "Voted best Tattoo artist in X for 2017" Or "winner of X award" or something.

Pixel the lander and go from there.

For me this next part is a real big deal.. the creatives for the AD. I can think of more than a few Specific target audiences for this ad set. Biker Girl, Biker Boy, Weight lifter boy, Weight lifter Girl, College Boy, College Girl, Mom, Dad, and the list could go forever.. this is something the OP would have to talk to the Shop owner to nail down more specifically.. I am sure there are a ton of subculture type targeting cues to be found. But anyways you want DIFFERENT creatives for each sub set target

Basically 1 Ad Campaign with 10+ very target specific ads. There is simply a huge difference between "Hey Small town USA check this out" vs "Hey small town USA biker babe check this out" Its a switch from talking AT someone, to talking TO someone. and once you understand and deploy this you WILL see a difference in conversions

well that's my 2 cents!

Great discussion!

- Create contests: photo contests, commenting contests, liking contests. You want to create things that inspire them to share or participate in.

-With the new Timeline, other people are going to see their friends' likes, shares, and comments.

Offer an incentive:

-Winner gets a free touch-up, someone gets a discount in your tattoo shop, one of 10 commenters will get a free tattoo, etc.

- Encourage fans to share pictures of their collections, favorite tattoos. Whatever it is, that could be related to your brand or your web presence.


Promoting posts really works!

- You are able to promote a particular post (perhaps you are offering a tattoo for sale) for anywhere from $25.00 to $50.00 to reach a certain amount of your audience. That particular promotion will last anywhere up to 3-4 days.

How long is the artist's wait list? I know my artist is booked out 9+ months, so just getting a spot on her schedule soon would be a big draw. Maybe you could promote that wait list, and have them sign up and they'll also be notified of any cancellations in the artist's schedule - first come, first serve of course. Just a thought.

I understand that people in general want the best deal (price/quality). I feel this can extend to a plethora of items/industry. However, I feel that discounted prices for tattoo's isn't the best route to take due to possible negative connotations. Cheap oil change? Sure! Cheap tattoos? No thanks. Instead, like others mentioned, try to go through a free consultation route with a call to action. Where you could (possibly) go the discounted route is with returning customers. Re-target previous customers to solicit testimonials or referral programs. A remember back in my home town a tattoo artist had a "ugliest tattoo" contest and the winner got a free cover up. The buzz was so strong, the contest made local news (mainly because there was some seriously bad and laughable tattoos). Better yet, when the artist nails the touch up job, he's going to be flooded with work. This was ten years ago and I still remember the event and the business name. Thoughts?

My first tat was with a converted Gillette razor and a piece of a guitar G string.

What's the first thing new customers do when they walk in a shop?

Anyone?

They start looking at the available designs (usually posted on the walls).

The inkslingers with the long wait lists have killer original designs. So, if this guy has any, put the best in a book and start giving it away. If he doesn't have any, tell him to get a real job.

Brent

When I was looking for a tattoo artist to get mine done, I wasn't interested in discounts. Money was the last thing I took into consideration. The MUST list contained a portfolio of the artist's previous works, for the place to be clean as a an ICU and for the artist to be patient enough to explain the whole process.

I suggest you start with the portfolio and a few pictures of the place - these should do the job!

Let us know how it worked out in the end Good luck!