The secret behind "newbie luck" with sales

6 replies
We all know there is a lot of sales training out there. Plenty of it.

If you investigate into it, you'll find endless "closers," endless ways to deal with objections etc.

But often what you won't find is talk about these two powerful ideas that can practically carry a sale all by their lonesome.

Let's do an example so I can introduce these ideas to you. Say you had a sales letter that needed writing, and you hired two copywriters to give it a whirl.

Copywriter Alex has been in direct-marketing for seven years and has written a number of different sales letters in a lot of markets. He knows copy and he's good at it.

He has a look at your product and goes through the process rather robotically.

For whatever reason, he doesn't really have that much excitement about what you sell. So, he does the usual conversion of features into benefits, writes some bullets and comes up with a decent headline.

Then you have Copywriter Brent.

Brent is new to this, but he's excited. He loves what he's learning, and he is so happy to work with you.

Not only that, but when you show him your product, he loves it. He's sure that it is the best product on the market. He does research and finds that your product does its job far better than your competition.

Then Brent writes his letter.

The experience that most people have had, is that ENTHUSIASM and CONVICTION will outperform sales tactics that lack it every single time.

While Brent's letter may make a few structural mistakes, because of this great enthusiasm and his conviction that your product is the best, his letter will read like fire.

Alex's on the other hand, since he doesn't really believe in your product or care about it, will look okay, but it will have no spark.

And what's the best way to get these two superpower selling emotions?

By creating great stuff!

If you have something to sell that you really believe in, that helps your market in a big way, then conviction and enthusiasm is going to be automatic.

I've seen this with myself. When I write about something I care about the copy is much more compelling.
#newbie luck #sales #secret
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  • Profile picture of the author Brent Stangel
    Then you have Copywriter Brent.
    Who are you calling a copywriter?

    Brent is new to this, but he's excited.
    Super-Duper excited!!

    Get Off The Warrior Forum Now & Don't Come Back If You Want To Succeed!
    All The Real Marketers Are Gone. There's Nothing Left But Weak, Sniveling Wanna-Bees!
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  • Profile picture of the author Jamell
    You made some good points here 1 enthusiasm 2 passion. If you believe in your products and services chances are that your customer will pick up on the energy when you communicate with them.
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  • Profile picture of the author MSutton
    Here it comes..wait for it, wait for it.....
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    • Profile picture of the author tryinhere
      Originally Posted by MSutton View Post

      Here it comes..wait for it, wait for it.....
      can we pre order ?
      | > Choosing to go off the grid for a while to focus on family, work and life in general. Have a great 2020 < |
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  • Profile picture of the author Jerry Kett
    Myself, I do my own copy, the enthusiasm to write comes in the form of a check or direct deposit. Thinking about adding another stream of income always gets my blood pumping!
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  • Profile picture of the author SanjeevM
    Your points are valid enough.

    If you don't think you have a great product, why on earth are you putting it out before the public anyway? Make it great (without giving in to perfectionism) and then sell it.

    You'll do far better that way.

    And yeah, enthusiasm and conviction are essential in all sales.
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