Should I buy a second domain for my second fitness product?

7 replies
Hi,

I am mostly in the fitness industry, currently I am selling 1 e-course I made for ectomorphs (hardgainers) who want to gain weight; it is doing pretty well with using SEO and PPC marketing

I am currently in the process of finishing a second product in the fitness industry but in another specific niche, workout/diet plan for after-pregnancy

I have 1 domain for my blog and 1 domain for my first product, I plan on buying another domain for my second product... But here's my question, should I get another domain and make a specific blog for "after pregnancy fitness" or should I simply post new articles on my current blog under a different category?

I've seen different entities doing:
- 1 main blog "fitness" broad niche with 2+ products that are micro niches in the fitness industry
- 1 blog for each separate micro product, even if they're all in the broad "fitness" niche

What's better?

Thanks !
#buy #domain #fitness #product
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  • Profile picture of the author Gambino
    I would try to keep it all under the same house, if possible. That gives you a chance to build an authority blog in the fitness industry. But right now you have two different niches on opposite sides of the spectrum. So, that may not be possible.

    It comes down to how it's branded now and if it's possible to convert the current site to an overall health site with different niches.
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    • Profile picture of the author mailhotjm
      Originally Posted by Gambino View Post

      I would try to keep it all under the same house, if possible. That gives you a chance to build an authority blog in the fitness industry. But right now you have two different niches on opposite sides of the spectrum. So, that may not be possible.

      It comes down to how it's branded now and if it's possible to convert the current site to an overall health site with different niches.

      Well currently my only blog is branded with fitness as my "broad" niche with about 50% of the content being general basic stuff everybody going at the gym should learn (important exercises, basic dieting, etc), 25% talking about products (belts, wrist wraps, posture correctors, knee and shoulder bands, etc) and 25% "how to's" that build momentum to my ectomorph product


      I do agree that those 2 products are on very opposites of the spectrum, I simply wanted to start with niches that were easy to get into first; I do plan on making several micro products though and writing optimized articles for each of them


      My plan in the end is to have several products to solve any single popular issue then offer a monthly subscription for access to my weekly workouts, dieting and fit life tips (acupuncture, massotherapy, posturology, stretching, etc)


      I have been debating this for the past few days, I am starting to believe that 1 blog and many products seems better (for seo too)
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      • Profile picture of the author Gambino
        Originally Posted by mailhotjm View Post

        I have been debating this for the past few days, I am starting to believe that 1 blog and many products seems better (for seo too)
        I agree. If you're set up on the current site to cover the niches you want to create an authority blog - I would do that as opposed to trying to manage and rank several smaller sites.
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    • Profile picture of the author SanjeevM
      Since your gameplan includes SEO, I agree with the earlier commenters that it makes sense to use one single blog for both products. After all, they are both part of the "fitness" market.

      Ranking new properties can take a while now, so it helps to make use of your existing SEO momentum.

      You can create separate blog categories to act as silos for each micro-niche that you enter with articles relevant to that specific niche. Have lots of interlinking among the posts within each category, etc.
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  • Profile picture of the author deepakweb
    If its same category product then making all under the same place is better. For your second product, go with the subdomain. It makes your brand more popular.
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  • Well I think there's very little overlap between ectomorphs and post-pregnancy fitness, but if you do plan on expanding to different fitness related topics then staying in one domain seems logical.
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  • Profile picture of the author naviown
    Someone already said that it would be best to keep everything together and make like authority website/blog. If I were you, I would keep one main domain and use just different pages for all your new products, new posts and so on. It's just my opinion.
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