How I Make Money With Video Marketing - A Beginner's Guide

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I've been wanting to write this post for a while, but I've been so busy with business that it can be hard to sit down and spend an hour or two writing. So, here goes...

I've had a digital marketing agency for over 10 years, and have a seven-figure business. I get approached at conferences and on social media about my experiences, and people ask for advice. I hear from so many people who are struggling to make a living online. I hope this post can clear up some of the fog out there.

First, let me preface this by saying this is MY OPINION. I know others will have other experiences than I do, but this is how I would advise someone to get started.

Second, if you are looking for a "get-rich-quick" strategy then please stop reading. I can't help you. If you want to know how to build a sustainable business that grows your income each month, then please read on.

With that out of the way....

I've done everything imaginable out there when it comes to Internet Marketing. I tested everything. If I heard about it - I tested it. I always felt my opinion would be better formulated by doing it rather than taking someone's word for it. That process has served me well. And it has been expensive.
My company makes money several different ways; affiliate marketing, video marketing, lead generation, ecommerce, and client SEO and marketing. They all have their pros and cons. Some are more profitable than others depending on technology changes.

But if I had to pick ONE to tell a beginner to work on, it would be Video Marketing, specifically YouTube Marketing.

YouTube is a spectacular platform. It's #2 in search traffic. It's where most people are turning to for information, education and entertainment. YouTube averages over 1 billion views per day. The amount of traffic is staggering. Google loves to promote YouTube videos in organic search results.

There are literally dozens of ways to leverage the power of YouTube to start building a business. So let's start with a few fundamentals:

1 - This is a VOLUME game. As in lots of videos. One or two videos per week isn't going to get you very far, unless you get lucky and produce a viral hit. I'll be the bad guy and tell you those chances are very slim. I've never produced a viral hit. And I don't waste my time trying to.

2 - The average video might get 10 to 20 views per month or less. See #1

3 - Ugly videos get views and clicks too. They don't need to be perfect. Progress is better than perfection. Slideshow videos are a fantastic way to make videos quickly. Don't let "ugly" hold you back.

4 - Your video should be a solution to a problem. Is someone looking to learn how to do something? Do they want to see a product review? Maybe they want to learn where to get the best price? Provide an answer to their problem.

5 - If you can speak/write in other languages, there are even more opportunities on YouTube to easily rank videos. Non-English is wide open.

6 - You don't need to buy video equipment or learn to edit videos to do video marketing.

7 - Don't stop with one Google account with one YouTube channel. You need lots of accounts with a single channel in each of them. Our business has over 50 channels, each in their own Google accounts.

8 - Use automation whenever possible. This has been the key tool to producing my results with video.

9 - Use Bit.ly for your video description links. It's a pain to change 500+ video links if you want to promote a new product. Use Bit.ly custom links and update them all in 30 seconds.

10 - There are over 100 million Home Speakers (like Amazon Echo) in homes and vehicles across the U.S. alone. They use text-to-speech technology to read information and news to the user. Use this technology in your videos, too, people are used to it now.

OK, so it's important to get your mindset right with those fundamentals. Believe it or not I never had a guru ever tell me to play the volume game. I had to learn it on my own. You need a system to produce lots of videos, rank them, and link them in a way that makes you money. That's the formula.
Still with me? Read on....

When it comes to buying a new bright, shiny object you need to focus on the following things:

1 - Will it help me make LOTS of videos QUICKLY?

2 - Will it help me rank videos?

That's it.

So let's talk about strategies for making an income:

1 - Perhaps promoting products on Amazon using YouTube videos is one of the easiest methods to use video to generate an income. Contrary to what I've heard people say, Amazon does not prohibit affiliates from promoting products on YouTube. YouTube does not prohibit promoting Amazon links. There are ways to do this without buying products and recording the reviews yourself. Start by reading the reviews of other people.

2 - Probably the most under-appreciated affiliate program is AliExpress. Same principle as Amazon, making product review videos. AliExpress has surprisingly good conversion rates because the prices are so low. Lots of cheap iPhone/Android stuff out there to promote, and that stuff converts.

3 - Build authority channels. Each of your YouTube channels should be themed around a specific niche. If you have a channel about Gardening, then everything in that channel should be about Gardening, and not other things, like Cooking. First, you want niche authority. We will start a channel about Gardening, publish about 50+ videos, and then form two or three other Gardening channels that link from their video descriptions to our first channel. Keep feeding all the channels with Gardening videos but linking the newer channels to the first. Go to a site like Fiverr or Legiit and have someone build IFTTT networks for you about Gardening and make sure your videos are all auto-backlinking in your IFTTT rings. Now that you have an authority channel that appears in YouTube search about Gardening topics, you can charge people to publish their videos in your channel. You can charge clients to place "pre-roll" videos in each of your channel videos (these are just short ads that you put at the beginning of each of channel video.) You can charge for authority backlinks from your video descriptions. If you use five Bit.ly links in your descriptions you can add five backlinks to client websites or your own websites for that niche. Having 500+ niche authority backlinks is very valuable. Sell niche backlinks from your channels on Fiverr or Legiit.

4 - Local Businesses want videos but think it's expensive. And generally they aren't convinced they will get leads from it. Usually that's because someone made them one video and didn't promote it, so they never saw much business from it. Instead you will offer to make dozens, or even hundreds of videos about their business, using as many keywords as you can. Take a single video with 100 keywords and make them 100 videos, each with a different keyword. This will get them traffic and leads.

5 - CPA offers are a great way to use videos. Zip-code-submit or email-submit offers work best. You can take a video about the offer and make videos for all your offer keywords. Link to the offer in the description (use Bit.ly!! so you can change offers until you find one that converts the best.) Offers like free signup games and apps are easiest to convert. Gameplay videos kill it.

6 - Even if you don't have an authority channel, you can still produce backlinks with YouTube. Upload as many videos as you want backlinks across multiple channels. Drop the backlink in the description (it doesn't need to be the first link, or even in the visible part of the description below the video). Sell these gigs on Fiverr or Legiit.

7 - Convert Press Releases into videos. Offer video distribution across multiple channels on YouTube with a single press release. PR Agencies love the idea of getting their press releases on video for their clients. What's even better for you is that an agency will have hundreds of clients, and you never have to talk to the clients. The video can be made as a slideshow with a simple voice over or text-to-speech audio.

8 - Build authority channels for Video Agencies and SEO Agencies. These gigs can be sold on Fiverr or Legiit.

9 - Salvage poorly ranked videos with low views. In this strategy I find a good quality video that is ranked poorly in YouTube for a "how-to" keyword, and also does not promote a product associated with the "how-to". I contact the channel owner and ask if I can purchase a license to republish the video to my channel. I might offer $50 or less. Once they agree I download it and then make hundreds of keyword-oriented videos with it, while dropping my affiliate product link in the description. If you don't like slideshow videos, this is ideal for you.

10 - Dealer Inventory deals. A car dealership (or any other dealership) pays you monthly to make slideshow videos of each of their listings, with links to their listing page. Tools like Lotvantage provide automation for this.

I know some of the things on this list might sound intimidating. Probably the question you're asking yourself is "How do I make hundreds of videos at once??!!"

I've used a variety of tools to create videos, including Animoto and Lumen5, but they didn't do everything I needed from a volume standpoint. There are products offered by IM gurus that do many of these things, including making hundreds of keyword videos from one video.

Eventually I had to build a lot of the automation I use today once I learned what really was needed for it to work, quickly and efficiently. Automation just makes it less work and faster to accomplish. But you can do it without automation if you are determined.

Hopefully this post has stirred some creative juice within you and shows you the opportunity that awaits in Video Marketing with YouTube.
#– #beginner’s #guide #make #marketing #money #video
  • Profile picture of the author skylikemake
    I think this guide will be helpful for many beginners. Good job!
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  • Profile picture of the author ryanbiddulph
    I love the volume approach Marcus because I have fun creating these suckers and helping folks....so I run with it. Excellent post.
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    Ryan Biddulph helps you to be a successful blogger with his courses, manuals and blog at Blogging From Paradise
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  • Profile picture of the author vasskachk
    thank you for taking an hour or two of your life for this masterpiece. It will be very helpful for many here.
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  • Profile picture of the author freegold
    Thank you Marcus, this is excellent material.

    cheers,
    Rick
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    Targeted traffic is the life-blood of ANY online business. How? Check out the FREE tools!
    https://www.somanyhits.com/long.aspx?u=1154

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  • Profile picture of the author superowid
    Great points! Newbies need to know this thread and to understand the basic things they need to have before they put their first step in the 1,000 miles YT journey!
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    Hard time to keep promoting business? Don't worry!
    JUST USE MY GRAPHIC & VIDEO SERVICES
    . . . . . Let me help cutting your ad production cost! . . . . .
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  • Profile picture of the author Oziboomer
    Yes there is plenty of opportunity in video marketing and from the words you write there seems to be some ideas for people to pursue but sometimes a picture tells a thousand words.



    Are these the types of videos you are talking about making?

    They don't seem to be getting many views and I'm sure you have successful videos where you could share a couple of examples without damaging the traffic and revenue you are generating.

    Hopefully sharing a few successful examples rather than the ones shown below will help promote your video creation system.



    Please share some of your successful videos so members can validate your experience for themselves.

    Words are cheap.

    Proof is priceless.

    I read your post and thought there was some sound advice on a few points but then when I checked your link and looked at Youtube I was disappointed because I expected to see something better.

    Now you have the opportunity to validate the process in this thread.

    Best regards,

    Ozi
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    • Profile picture of the author Marcus Paul
      Originally Posted by Oziboomer View Post

      Yes there is plenty of opportunity in video marketing and from the words you write there seems to be some ideas for people to pursue but sometimes a picture tells a thousand words.

      Please share some of your successful videos so members can validate your experience for themselves.

      Words are cheap.

      Proof is priceless.

      I read your post and thought there was some sound advice on a few points but then when I checked your link and looked at Youtube I was disappointed because I expected to see something better.

      Now you have the opportunity to validate the process in this thread.

      Best regards,

      Ozi

      Oziboomer - Thanks for your comments.

      First, you pulled screenshots from one of our testing channels where we send testing videos for our system, and where he host our tutorials.

      Second, since you need proof, here is a screenshot from one of our LESS active campaign channels:





      This is just ONE of over 50 channels we have where we publish videos. I don't need to show you more. We also perform SEO (as I discuss in my post) on our active campaign channels.

      Let me guess, you want to see my bank account too? Well, here is one of my stripe accounts:





      The purpose of my post was to point new people who are stuck on where to start in a definitive direction. Whether they follow the advice is up to them. Whether they use a system I have is up to them. They don't need it to do what's in my post.

      I really don't understand people like you. You chose a negative path. You wanted to tear down someone else. Somehow you decided that my attempt to help people needed to have "proof" or its "just words." I feel bad for you if this is what you spend your life doing.

      Good luck to you.
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      New Launch in 2019 - Join my free Facebook Group - Step4: Profit! - We help beginners learn strategies to make money online.


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      • Profile picture of the author Oziboomer
        Originally Posted by Marcus Paul View Post

        The purpose of my post was to point new people who are stuck on where to start in a definitive direction. Whether they follow the advice is up to them.

        I really don't understand people like you. You chose a negative path. You wanted to tear down someone else. Somehow you decided that my attempt to help people needed to have "proof" or its "just words." I feel bad for you if this is what you spend your life doing.
        Hi Marcus,

        What I did was give you an opportunity to show your results and move the discussion along.

        You can take that as a positive and you can also improve your sales page by maybe having a video served from a better location to help boost your authority not diminish it.

        Too often people create posts about a particular strategy in order to promote products without having successfully applied the strategies they want to discuss.

        There is nothing worse than having good posts smothered by meaningless one line responses or spammy comments so it is your best interest to have people who challenge and discuss your ideas rather than just kowtowing.

        I haven't chosen a negative path. My path is quite the opposite which you might discover if you do your homework on me.

        Luckily I live in one of the best places in the world, get to swim with my family and friends in the Pacific Ocean nearly everyday, have a few long established and very successful businesses and have a great family and lifestyle.

        I agree with you on video being a great platform to drive traffic, sales and revenue.

        Volume might be the key for you and your system but I generally prefer to have more hands on approach to video creation. Not that automation or handy tools and software doesn't have it's place. I'm not one for robotic voices and scraped screenshots but that is because I couldn't watch that kind of content.

        Anyway if you want to see one video that sends me business and I'm not talking affiliate income but things like getting contacted by film makers, TV studios etc it is one that Guinness World Records in the UK overdubbed from the original footage from when I set the world record for the longest throw of any object by a human.

        This is who I am if anyone wants to know.


        Best regards,

        Ozi
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        • Profile picture of the author Marcus Paul
          Originally Posted by Oziboomer View Post

          Hi Marcus,

          What I did was give you an opportunity to show your results and move the discussion along.

          You can take that as a positive and you can also improve your sales page by maybe having a video served from a better location to help boost your authority not diminish it.

          Too often people create posts about a particular strategy in order to promote products without having successfully applied the strategies they want to discuss.
          Had you looked at the sales page you would have seen an example channel. You didn't need to dig for one at all. It's right there.

          I didn't realize it was your job to give me an opportunity to do anything. In fact, perhaps you could've just asked some questions instead of making a ham-handed attempt to undermine the entire post.

          Originally Posted by Oziboomer View Post

          Volume might be the key for you and your system but I generally prefer to have more hands on approach to video creation. Not that automation or handy tools and software doesn't have it's place. I'm not one for robotic voices and scraped screenshots but that is because I couldn't watch that kind of content.
          Ah, so that's your problem. You don't like the video format I use. Perhaps you should go back and read my third paragraph.

          Originally Posted by Oziboomer View Post

          Anyway if you want to see one video that sends me business and I'm not talking affiliate income but things like getting contacted by film makers, TV studios etc it is one that Guinness World Records in the UK overdubbed from the original footage from when I set the world record for the longest throw of any object by a human.
          Fantastic, congratulations.

          Originally Posted by Oziboomer View Post

          Luckily I live in one of the best places in the world, get to swim with my family and friends in the Pacific Ocean nearly everyday, have a few long established and very successful businesses and have a great family and lifestyle.
          Again, fantastic. Not sure why you would bother commenting on a post for beginners, and undermine an opportunity for them if that's the case. What was that you said? "Words are cheap"

          Good luck to you.
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          New Launch in 2019 - Join my free Facebook Group - Step4: Profit! - We help beginners learn strategies to make money online.


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  • Profile picture of the author grafikdoctor
    Thanks so much for the masterpiece, Please I will love you to explain more on strategy number 3,
    Looking forward to your response.
    Thank you
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    • Profile picture of the author Marcus Paul
      Originally Posted by grafikdoctor View Post

      Thanks so much for the masterpiece, Please I will love you to explain more on strategy number 3,
      Looking forward to your response.
      Thank you
      Sure, Strategy #3 is more easily explained visually:



      The basic premise is that each YouTube Channel is syndicating their content via RSS to an IFTTT social network, creating their own backlink profile.

      The Main Channel gets a boost because you would be linking the descriptions of many videos in the Satellite Channels to the Main Channel or directly to videos in the Main Channel.

      If all the channels are in the same niche, they pass more authority and relevance for niche keywords to the Main Channel.

      The red arrows in the graphic represent links from the Satellite Channel to the Main Channel.

      You can find IFTTT Network builders in Fiverr and Legiit. Some will even do multi-tiers networks. It's good to season your IFTTT network with RSS feeds from other sites in your niche as well.

      When you have this setup, the backlinks from video descriptions in the Main Channel will carry authority and relevance in your niche. You can sell niche backlinks from this, as well as promote your own products or website. These channels will rank long-tail keyword videos in the niche much more easily than on a new channel.

      I use custom Bit.ly links in many cases so I can change the links when I want to promote or SEO something different without editing each video description.

      Hope this helps.
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      New Launch in 2019 - Join my free Facebook Group - Step4: Profit! - We help beginners learn strategies to make money online.


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  • Profile picture of the author beautyepic
    Thank you. Great Article
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  • Profile picture of the author bizzclue
    Thanks for your guide. I want to know which is the best free voice over software?
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