What I learnt running a successful digital agency

11 replies
Hey there,

Last year I started a digital agency. We do website design, app and software design and video design. It's been quite a fun ride. Here are some tips for you guys.

1. Focus on what you know or love.

This is important. If you focus on what you know or understand, you'll be able to provide a much better service for your clients, without having to learn a lot. I have a good eye for design, so making something that looks nice is intuitive for me.

2. Always outsource.

Providing a service on your own might initially make you more money, as you don't have to pay your freelancers, but it's not scalable. You're much better off outsourcing right from the get go, and...

3. Charge premium.

When you charge premium, you can offset your outsourcing cost. To give you an example, I've just recently provided a design to a client. They paid $700 for it, and I paid $75 to a member of my team.

Don't be afraid to charge good prices. There are always people willing to pay, if the end product is of high quality.

4. Be fast.

The one thing your customers won't have much patience for is having to wait for you for no reason. Whatever you do, make sure you're as quick as possible. being fast will get you more repeat business, and you'll make more money in the long run.

5. Be helpful.

Don't just focus on the money. Be kind and helpful. See what you can do to for the people around you. The more helpful you are, the more money you make.

6. Be persistent.

Don't quit. Once you decide on a niche, give yourself some time, especially if you're working on your own. You might fail at first, probably will. You WILL succeed eventually. Just keep at it.
#agency #digital #learnt #running #successful
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  • Profile picture of the author waitingforday
    I love guys who just write such good advice and spend time on it. Good luck on your journey. By the way, you no longer work there?
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  • Profile picture of the author Scottp1993
    Nice!

    I'm in the process of launching a SMM agency in the gym/fitness centre niche and had been wondering about whether to outsource the FB campaigns or run them myself ...

    I think you may have given me the answer.

    Charge a higher premium, outsource the FB campaigns and focus on sales/scaling myself.

    Thanks! Any more advice for someone just starting out?
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  • Profile picture of the author HarrisonJ
    "They paid $700 for it, and I paid $75 to a member of my team." That is impressive. $625 profit quick work.
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  • Profile picture of the author cheaphosting
    Definitely agree on the outsourcing! Its difficult to be good and fast at everything!



    It definitely saves time and increases profits in the long run!
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  • Profile picture of the author lambertson
    Thanks for the advice. Couldn't agree more with the 2nd point, but you need to find reliable people to outsource to. I often outsource task even being a freelancer but only to people I've already worked with and had some positive experience.
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  • Profile picture of the author Rendition
    Finding reliable people to outsource to can be trickier than you think. Quality can vary, but more importantly communcation can vary. Just be ready to spend a lot of time vetting different people before you settle, and be ready to adapt and hire someone new if needed. Just my two cents!
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    • Profile picture of the author Steve L
      Originally Posted by Rendition View Post

      Finding reliable people to outsource to can be trickier than you think. Quality can vary, but more importantly communcation can vary. Just be ready to spend a lot of time vetting different people before you settle, and be ready to adapt and hire someone new if needed. Just my two cents!
      This was my initial reaction as well. Finding quality talent to outsource the work to that will do it properly and deliver work that lives up to that premium price tag? Not so easy.
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  • Profile picture of the author Talkbrands
    Seems like your business is actually based on outsourcing. I like that. You outsource, go play on the beach, get back to check the work quality. Then you make sure it meets your client's expectations. It's more freedom. By the way, some great ideas here.
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  • Profile picture of the author bigbinhire
    you summed you what the freelance business in one post
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