Are podcasts effective for Internet Marketing?

25 replies
I believe many "old school" methods can still be effective if done properly and regardless if marketers think, "____ is Dead". After all, email marketing, social media marketing, blogging, press releases, etc. have all been around for awhile can still be effective way of marketing online.

One of my favorite methods of Internet Marketing for me has been connecting with my audiences through video marketing especially live broadcasting , webinars, training courses, and workshops. I've been considering launching a podcast series in the IM/MMO niche although even large podcasts have dwindled over the years. Is it worth pursuing?
#effective #internet #marketing #podcasts
Avatar of Unregistered
  • Profile picture of the author waitingforday
    In marketing all resources are good.
    {{ DiscussionBoard.errors[11479570].message }}
  • Profile picture of the author savidge4
    Originally Posted by kayolhope View Post

    I believe many "old school" methods can still be effective if done properly and regardless if marketers think, "____ is Dead". After all, email marketing, social media marketing, blogging, press releases, etc. have all been around for awhile can still be effective way of marketing online.

    One of my favorite methods of Internet Marketing for me has been connecting with my audiences through video marketing especially live broadcasting , webinars, training courses, and workshops. I've been considering launching a podcast series in the IM/MMO niche although even large podcasts have dwindled over the years. Is it worth pursuing?
    there is no "dwindling" in the podcast sector.. there is actually a BOOM. The decline you see may be to the fact that there is no longer a few podcasts but MANY.

    VOICE is the next step for all things internet.. "Hey Google" Hey Elexa" "Hey Siri" this is no longer novel, but becoming mainstream.. more and more people are consuming audio vs video.. and I don't think audio will over take audio.. I just think audio will grab a good chunk of market share.. and that has already started.

    Voice / Audio is the next boom, and the next bandwagon you can be in the driver seat with.. or the throngs behind the leaders playing catch up.
    Signature
    Success is an ACT not an idea
    {{ DiscussionBoard.errors[11479577].message }}
  • Profile picture of the author kayolhope
    What would be the best way of obtaining paid sponsors in order to monetize a podcast?
    Signature
    Kayol Hope – Digital/Online Growth Consultant
    I help small business owners find, connect, and gain new paying customers from the web!
    {{ DiscussionBoard.errors[11479578].message }}
    • Profile picture of the author savidge4
      Originally Posted by kayolhope View Post

      What would be the best way of obtaining paid sponsors in order to monetize a podcast?
      Create content... develop a following.. Bring value to the table... and sponsors will either come to you. or You may have to go to them.

      Just starting out with nothing to show... hard road
      Signature
      Success is an ACT not an idea
      {{ DiscussionBoard.errors[11479587].message }}
  • Profile picture of the author jmosticc22
    Podcasting is good way to increase your reach organically, your content has the ability to reach many new listeners which will naturally grow your audience. Also it is relatively inexpensive and quick to make.
    {{ DiscussionBoard.errors[11479594].message }}
  • Yes. As long as you provide quality information and you are contributing something important, whatever medium it is, it will work.
    {{ DiscussionBoard.errors[11483302].message }}
  • Profile picture of the author stephenchong
    Podcasts are still effective but for a niche audience. As people are more interested in viewing video instead of listening. But all the marketing tactics are still effective if done properly.
    {{ DiscussionBoard.errors[11483304].message }}
  • Profile picture of the author David Hooper
    Kayol - Podcasting is hot. It's also better than video in many ways as you can listen while doing something else (such as driving, working out, etc). Beyond that, it's far more likely somebody will listen to a 30-minute podcast than watch a 30-minute video.

    I wouldn't focus on a paid sponsor. You can sponsor yourself and make more money. Very few indie podcasts are making a ton of money off sponsors, but A LOT of making money with a great backend. I know one podcaster who doesn't get over 1000 downloads per episode and is completely booked selling coaching programs at $30,000/each.
    {{ DiscussionBoard.errors[11505341].message }}
  • Profile picture of the author writeaway
    Yes, they are because you get the following benefits -

    - direct audience engagement

    - you can use event marketing to promote your podcast

    - you get access to a potentially large listening audience depending on your platform

    - you can back up your podcasts on Youtube which gives you access to yet another audience base

    - you can easily monetize via mentions or sponsorships or links
    Signature

    Want To Make More Money Online? Invest in BETTER CONTENT!
    Articles - Blogs - Authority sites - Ecommerce descriptions - Emails - Youtube video scripts - AFFORDABLE RATES!
    {{ DiscussionBoard.errors[11505505].message }}
  • Profile picture of the author James Mash
    By doing Podcasting we can increase traffic. It helps in building better relationships with the audience.
    {{ DiscussionBoard.errors[11524376].message }}
  • Profile picture of the author AR RIZVI
    I'll give you a good example of a podcast in IM/MMO niche. Check out Pat Flynn podcast. He has some quality content in the affiliate marketing niche. There are of course other examples out there.
    Signature

    complete affiliate marketing blueprint
    access training webinar

    {{ DiscussionBoard.errors[11524390].message }}
  • Podcasts are still effective. Marketer Anthony Tilley runs a great podcast about internet marketing. In the same way you do list building on your site, youtube, blog, etc.... build up your podcast audience and select from the numerous ways to monetize your podcast channel.
    Signature

    {{ DiscussionBoard.errors[11524526].message }}
  • Profile picture of the author James Mash
    You can do podcasting in these sites: podbean.com, podcasts.com, buzzsprout.com, soundcloud.com, chirbit.com
    {{ DiscussionBoard.errors[11551583].message }}
  • Profile picture of the author Medon
    Yes, you are right. We have niches where podcasts will do better and we have those that you will require that you make use of other marketing strategies. But my take is that whatever method you choose if your audience is right, you will get one or two clients.
    {{ DiscussionBoard.errors[11551660].message }}
  • Profile picture of the author Bkelly301
    Yes, anything that allows you to build a following of people is great for marketing.

    Look at the Joe Rogan podcast. He's not necessarily an "internet marketer" per se, but guaranteed he could easily make $100,000 in 2 seconds selling venus fly traps if he wanted to.
    {{ DiscussionBoard.errors[11551661].message }}
  • Profile picture of the author EdwinWS
    I love podcasts! The cool thing about it is that you can listen to them on your way to work. They have companies that sponsor them, however, I am not sure if they are running it as a business. You can listen to some on itunes to get familiar.
    Signature
    PartnerUpList.com Free message board for business partner and startup co-founder search
    {{ DiscussionBoard.errors[11554528].message }}
  • Profile picture of the author schttrj


    Look at the picture above. The search term "podcasts" is trending upward for the last 5 years and with Google Assistant, Siri, Microsoft Cortana and Amazon Alexa making strong headway, it can be said that podcasts are a thing of the future.

    But don't take my word on it.

    If you look at some of the top internet marketers out there, not only have they started producing more videos but also have started their own PODCAST channels.

    Don't fall behind. Start a podcast now!
    {{ DiscussionBoard.errors[11554787].message }}
  • Profile picture of the author Jason Kanigan
    Here's the barrier to entry:

    Most podcasts that get started don't survive past seven episodes.

    Just beginning, making the first episode, is hard enough.

    The first dozen of anything are tough. You have to dial in your presentation. You must organically discover what your "catch phrases" will be--even YouTubers have their unique words and phrases repeated to let their audience know they're in the right place. You've got to figure out your production process.

    Podcasting is work.

    Before any of this happen, you'll witness would-be-podcasters founder and sink on the rocks of "What equipment should I use?" (Hint: it doesn't freakin' matter.)

    And you probably won't see a thing from it for years. Even if you have marketing funds to promote it.

    The podcast itself doesn't do much.

    You need to figure out an opt-in for it. A call to action. Do you know how many podcasters I know who don't have that? People lack imagination. They don't connect the dots. You have to explicitly, so ridiculously "Do I Actually Have To Tell Them They Can Do This?", announce what course of action you'd like them to take next.

    The third party sponsorship payment offers ("This podcast is sponsored by Great Courses...") require thousands of listens to start paying off, and what beginner has that number?

    There's a twitter account called @podcaststarting that's a bot collecting and retweeting "I wanna start a podcast" / "Thinking about starting a podcast" lines. Every time I see one of those RTs I snicker. People do not have the stick-to-it-iveness for it. They're daydreaming.

    Maybe you're different.

    But I doubt it.


    Hosting a podcast is a wonderful door-opener, if you've got the guts to use it.

    The show is great positioning...if you use it right and I mean even with your "guest target market" as opposed to your "listener target market".

    The platform is an amazing opportunity to showcase your expertise, should you know how to employ it.

    All that has a steep learning curve. And most people never get past the "What equipment should I use?" red herring. When they do, they make a few episodes of what really constitutes nothing but noise, and then give up in resignation because "They Tried, But No One Cared."

    Meanwhile, the successful hosts stuck with it. They figured it out. They learned how to build a funnel based upon the show as as an education and intake device. And they lasted long enough, a year or two or more, really, to meet enough people...show enough skin in the game...develop the notoriety or the following that like anything grows on the Exponential Growth Curve not Linear...and finally have an asset worth something.

    I know a host who made some bad decisions at the beginning, two or more years ago. Despite developing a considerable following and list from his podcast, he does not actually own the rights to it nor the list. Due to this he cannot market to those listeners. He's forced to shut it down and start over.

    So it's great to say, "Yeah! You should totally do a podcast!" (or anything else.) But there are no magic bullets and it's work all the way.
    {{ DiscussionBoard.errors[11554851].message }}
  • Profile picture of the author luciesmazanska
    Podcasts are very effective as a tool for Internet Marketing. While podcasts may not have as wide a reach as certain other mediums, they do have a strong, healthy "fan base". If you're having any doubts about using podcasts, cast them aside.
    Signature
    ★★★★★
    {{ DiscussionBoard.errors[11563336].message }}
  • Profile picture of the author tyronne78
    Business strategies like blogging,podcasting & YouTube work if you publish valuable/useful content over an extended period of time.

    The secret is to focus on one strategy until you start getting some traction/results.
    {{ DiscussionBoard.errors[11565789].message }}
  • If you decide to go the podcast route, you need to answer the following question...

    What makes my podcast different than the other billion out there already?

    It's easier to be different, than trying to be incrementally better than everyone else.
    Signature
    Saying you are overwhelmed because there's too much information,
    is like saying you're fat because there's too much food.
    Bad information = overwhelm. Bad food = overweight.
    {{ DiscussionBoard.errors[11565893].message }}
  • Profile picture of the author pheonix44
    These days livestreaming via Youtube is where its at. The ability to use the superchat feature gives you a chance to interact with viewers live like never before.
    {{ DiscussionBoard.errors[11565918].message }}
  • Profile picture of the author nicheblogger75
    Podcasts may have been around for a long time, but they are hardly "old school." In fact, they are more popular now than they ever were.

    Most successful IMers have a podcast of some sort. Pat Flynn is a prime example of someone who has become hugely successful in part because of his podcast.

    I listen to podcasts all the time. Mostly, I like true crime-related podcasts, but I'm sure there are millions of folks out there who like IM podcasts.

    You just have to keep it interesting, entertaining, and value-driven.

    If you want to keep it really simple and start podcasting within like, the next five minutes, download an app called Anchor. You can record your podcast right from your phone and they will distribute it to all of the top podcast libraries for you, including Apple, Google, Spotify, and more.
    {{ DiscussionBoard.errors[11565975].message }}
  • Profile picture of the author Steve L
    Originally Posted by kayolhope View Post

    I believe many "old school" methods can still be effective if done properly and regardless if marketers think, "____ is Dead". After all, email marketing, social media marketing, blogging, press releases, etc. have all been around for awhile can still be effective way of marketing online.

    One of my favorite methods of Internet Marketing for me has been connecting with my audiences through video marketing especially live broadcasting , webinars, training courses, and workshops. I've been considering launching a podcast series in the IM/MMO niche although even large podcasts have dwindled over the years. Is it worth pursuing?
    I think so if you like creating content in that format. It's just another channel to utilize for your content marketing strategy.
    {{ DiscussionBoard.errors[11565978].message }}
  • Profile picture of the author pheonix44
    The thing is you have to market your podcast and the best way to do that is to get people who listen no matter how small the number to do the advertising via word of mouth for you. Leverage. leverage and more leverage. This is what will build your podcast or Youtube live following fastger than anything. I'm telling you if you do this right it can really work. I've seen people get hundreds of dollars in donations via superchat in less than an hour just talking about random stuff.
    {{ DiscussionBoard.errors[11565979].message }}
Avatar of Unregistered

Trending Topics