Are podcasts effective for Internet Marketing?

15 replies
I believe many "old school" methods can still be effective if done properly and regardless if marketers think, "____ is Dead". After all, email marketing, social media marketing, blogging, press releases, etc. have all been around for awhile can still be effective way of marketing online.

One of my favorite methods of Internet Marketing for me has been connecting with my audiences through video marketing especially live broadcasting , webinars, training courses, and workshops. I've been considering launching a podcast series in the IM/MMO niche although even large podcasts have dwindled over the years. Is it worth pursuing?
#effective #internet #marketing #podcasts
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  • Profile picture of the author waitingforday
    In marketing all resources are good.
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  • Profile picture of the author savidge4
    Originally Posted by kayolhope View Post

    I believe many "old school" methods can still be effective if done properly and regardless if marketers think, "____ is Dead". After all, email marketing, social media marketing, blogging, press releases, etc. have all been around for awhile can still be effective way of marketing online.

    One of my favorite methods of Internet Marketing for me has been connecting with my audiences through video marketing especially live broadcasting , webinars, training courses, and workshops. I've been considering launching a podcast series in the IM/MMO niche although even large podcasts have dwindled over the years. Is it worth pursuing?
    there is no "dwindling" in the podcast sector.. there is actually a BOOM. The decline you see may be to the fact that there is no longer a few podcasts but MANY.

    VOICE is the next step for all things internet.. "Hey Google" Hey Elexa" "Hey Siri" this is no longer novel, but becoming mainstream.. more and more people are consuming audio vs video.. and I don't think audio will over take audio.. I just think audio will grab a good chunk of market share.. and that has already started.

    Voice / Audio is the next boom, and the next bandwagon you can be in the driver seat with.. or the throngs behind the leaders playing catch up.
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    Success is an ACT not an idea
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  • Profile picture of the author kayolhope
    What would be the best way of obtaining paid sponsors in order to monetize a podcast?
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    Kayol Hope – Digital/Online Growth Consultant
    I help small business owners find, connect, and gain new paying customers from the web!
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    • Profile picture of the author savidge4
      Originally Posted by kayolhope View Post

      What would be the best way of obtaining paid sponsors in order to monetize a podcast?
      Create content... develop a following.. Bring value to the table... and sponsors will either come to you. or You may have to go to them.

      Just starting out with nothing to show... hard road
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      Success is an ACT not an idea
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  • Profile picture of the author jmosticc22
    Podcasting is good way to increase your reach organically, your content has the ability to reach many new listeners which will naturally grow your audience. Also it is relatively inexpensive and quick to make.
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  • Yes. As long as you provide quality information and you are contributing something important, whatever medium it is, it will work.
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  • Profile picture of the author stephenchong
    Podcasts are still effective but for a niche audience. As people are more interested in viewing video instead of listening. But all the marketing tactics are still effective if done properly.
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  • Profile picture of the author David Hooper
    Kayol - Podcasting is hot. It's also better than video in many ways as you can listen while doing something else (such as driving, working out, etc). Beyond that, it's far more likely somebody will listen to a 30-minute podcast than watch a 30-minute video.

    I wouldn't focus on a paid sponsor. You can sponsor yourself and make more money. Very few indie podcasts are making a ton of money off sponsors, but A LOT of making money with a great backend. I know one podcaster who doesn't get over 1000 downloads per episode and is completely booked selling coaching programs at $30,000/each.
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  • Profile picture of the author writeaway
    Yes, they are because you get the following benefits -

    - direct audience engagement

    - you can use event marketing to promote your podcast

    - you get access to a potentially large listening audience depending on your platform

    - you can back up your podcasts on Youtube which gives you access to yet another audience base

    - you can easily monetize via mentions or sponsorships or links
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  • Profile picture of the author James Mash
    By doing Podcasting we can increase traffic. It helps in building better relationships with the audience.
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  • Profile picture of the author AR RIZVI
    I'll give you a good example of a podcast in IM/MMO niche. Check out Pat Flynn podcast. He has some quality content in the affiliate marketing niche. There are of course other examples out there.
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  • Profile picture of the author Randall Magwood
    Podcasts are still effective. Marketer Anthony Tilley runs a great podcast about internet marketing. In the same way you do list building on your site, youtube, blog, etc.... build up your podcast audience and select from the numerous ways to monetize your podcast channel.
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  • Profile picture of the author James Mash
    You can do podcasting in these sites: podbean.com, podcasts.com, buzzsprout.com, soundcloud.com, chirbit.com
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  • Profile picture of the author Medon
    Yes, you are right. We have niches where podcasts will do better and we have those that you will require that you make use of other marketing strategies. But my take is that whatever method you choose if your audience is right, you will get one or two clients.
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  • Profile picture of the author Bkelly301
    Yes, anything that allows you to build a following of people is great for marketing.

    Look at the Joe Rogan podcast. He's not necessarily an "internet marketer" per se, but guaranteed he could easily make $100,000 in 2 seconds selling venus fly traps if he wanted to.
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