Does anyone host a "livestream Q&A" type of thing on their membership site?

8 replies
Hey, I'm looking for a way to incorporate a monthly recurring product into my business.

I'm thinking that I could do a weekly livestream on my site, all of which will be recorded and saved in a vault. I'd charge somewhere between $9 and $39 per month. I'd be having people submitting questions via email too in case they are unable to view the actual live event.

This sounds cool in theory, but things might be weird when first starting out since I don't currently have anything up and running.

I'm wondering if anyone is doing something like this, and if so if you have any advice?

Thanks!
#host #livestream qanda #membership #site #thing #type
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  • Profile picture of the author jmosticc22
    I don't have any experience with a live Q&A but I was intrigued by the question so I looked up some info on it. Looks like this can raise audience engagement by more than 80%. You also get the opportunity to create a personality and make it much more personal and interactive.
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  • Profile picture of the author naviown
    I am a member of some paid groups where I am paying monthly fee and some groups are doing weekly webinars, just talking about future plans, chosing some topic and explaining it how it can benefit the group. As group grows more people joins webinar so they also can tell what they think, how to improve the group, questions answers and so on. So I think weekly webinars is really good thing to make your membership better.
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  • Profile picture of the author Oziboomer
    Originally Posted by Bkelly301 View Post

    Hey, I'm looking for a way to incorporate a monthly recurring product into my business.

    I'm thinking that I could do a weekly livestream on my site, all of which will be recorded and saved in a vault. I'd charge somewhere between $9 and $39 per month. I'd be having people submitting questions via email too in case they are unable to view the actual live event.

    This sounds cool in theory, but things might be weird when first starting out since I don't currently have anything up and running.

    I'm wondering if anyone is doing something like this, and if so if you have any advice?

    Thanks!
    Hi Bill,

    I've been using this model since 2011 and have a group of members that join me once a month for a demonstration of a specific technique and live chat feedback Q&A.

    Over the years it has morphed between real live when people didn't expect high resolution footage and enjoyed the conversational aspects and hybrid broadcasts where demonstration aspects were part pre-recorded and edited and the live chat was still live.

    We always recorded HD backup with multiple cameras that we then edited up and posted the members area about a week later.

    Internet speeds in my area always played role in whether we could put out quality live content but as of the next few weeks we have just had fibre installed to the back door of our premises and we are now in the process of hooking up high speed broadband.

    We can now go back to 100% live but I would most likely still use some pre-recorder content mixed with live just because it makes it easier to plan and if you have issues you have some core content you can fall back on if things go pear shaped and you have issues.

    We've used a variety of providers over the time ranging from hangout type plugins through things like EasyWebinar - Casey Zeeman - Webinarjam - Everwebinar.

    There are other things we've tested but at the moment the webinarjam / everwebinar combo is my preferred choice but that is largely due to the familiarity with the platform and the "fast" cloning so we can clone all aspects and just update the topic and the video.

    You can auto-register with some basic coding so when you mail your list they just click once to attend and they are registered.

    You can subscribe people to a series so they click once and receive each regular broadcast.

    There are plenty of options for delivering the content and maybe you can do paid content via Youtube live.

    My suggestion is to make sure you have multiple cameras and at least two methods of recording audio because when things go wrong like battery running out on lav mics or thunderstorm hits mid presentation etc you've got the content backed up and can utilise it later.

    Use REV to transcribe and edit content for printed versions and subtitles etc.

    Make trailers from content as lead generators.

    use Kunaki or Trepstar to produce DVD content from live recordings.

    I know DVDs are going away but it is surprising how many people still want to buy them plus they can always be used as FREE + shipping offers to get subscribers into the membership.

    Work out the best leverage you can to maximise your live content.

    It is a sound idea to pursue and you should do well with it.

    Don't put too much pressure on yourself by doing weekly but maybe you can do one day when you record a live session and then sign off but keep recording the other three weeks for the rest of the month and then just do the Q&A live. Don't put too much pressure on yourself.

    Best regards,

    Ozi
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    • Profile picture of the author Bkelly301
      Originally Posted by Oziboomer View Post

      Ozi
      This is all great stuff. Thanks for the reply!

      My concern is that I'm going to have this big "private event" that will be streamed as an unlisted YouTube video and also streamed on my site...but no one actually shows up for it.

      How do you go about getting something like this rolling right from the start?

      Thanks!
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      • Profile picture of the author savidge4
        Originally Posted by Bkelly301 View Post

        This is all great stuff. Thanks for the reply!

        My concern is that I'm going to have this big "private event" that will be streamed as an unlisted YouTube video and also streamed on my site...but no one actually shows up for it.

        How do you go about getting something like this rolling right from the start?

        Thanks!
        I might suggest giving your current product holders free access to the new service.. you would then not be playing to an empty room.

        The flip side of this is Social Media and the throngs of people you have following you - and I am guessing that is probably not the case, just identifying the importance of building out those platforms as you develop and grow your business for instances like this and other launches you probably have on the way.

        But for sure.. invite your existing client base as a bonus for being there.. the long term value of the offer will surpass the possible income from that base by offering them the service at a fee.. And I say this because.. they, your current customers probably have Social accounts and would be tickled if asked ( hint hint ) to share their experience of the live Q&A's with friends, creating REFERAL traffic to your offer for the Q & A group and probably landing some of that into your initial product.

        Just give give and give.. and from time to time ASK.. and you will find it pays off in spades most of the time.
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        • Profile picture of the author Bkelly301
          Originally Posted by savidge4 View Post

          I might suggest giving your current product holders free access to the new service.. you would then not be playing to an empty room.

          The flip side of this is Social Media and the throngs of people you have following you - and I am guessing that is probably not the case, just identifying the importance of building out those platforms as you develop and grow your business for instances like this and other launches you probably have on the way.

          But for sure.. invite your existing client base as a bonus for being there.. the long term value of the offer will surpass the possible income from that base by offering them the service at a fee.. And I say this because.. they, your current customers probably have Social accounts and would be tickled if asked ( hint hint ) to share their experience of the live Q&A's with friends, creating REFERAL traffic to your offer for the Q & A group and probably landing some of that into your initial product.

          Just give give and give.. and from time to time ASK.. and you will find it pays off in spades most of the time.
          This is excellent advice. Thank you very much!
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      • Profile picture of the author Oziboomer
        Originally Posted by Bkelly301 View Post

        This is all great stuff. Thanks for the reply!

        My concern is that I'm going to have this big "private event" that will be streamed as an unlisted YouTube video and also streamed on my site...but no one actually shows up for it.

        How do you go about getting something like this rolling right from the start?

        Thanks!
        Apart from promoting the thing and just doing it there are a few things you can do if you want to "seed" some of the discussion.

        It is always hard to get some people to start asking questions and engaging with you.

        Depending on the platform you are using to run your event you can have timed questions set to display at various moments pre-empting the question that someone wants to ask.

        If you do that a few times you can encourage real questions to come in.

        You can also use a variable number display of attendees to simulate people joining and leaving the broadcast as would happen in reality.

        Once you've done it a few times you will find you get you regular core of people that turn up every time and engage.

        You will also find you get regulars that never engage.

        It is good to use a webinar platform where you can monitor attendees and from time to time call out their names, particularly during the welcoming few minutes.

        One thing I do is survey attendees right after they register and in that survey I ask if there is anything specific they want me to demonstrate during the live broadcast.

        This usually generates a few responses and I have those topics and the attendees names written up on a big card behind the cameras so it is easy to call out their name and say "I'd like to thank Bill who asked me about this ***** This is how I do it ****** Thanks again Bill have you got any other questions related to what I just demonstrated.

        It really helps engagement because people understand you are there to help them and if you are calling out their names they start to build a better relationship with you.

        Best regards,

        Ozi
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        • Profile picture of the author Bkelly301
          Excellent stuff again. Thanks a lot man!

          I think the best piece of advice you gave there was simply to "just do it". Im probably overthinking this way too much!
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