I'm not sure what sharing the account name would entail, so I am just going to give an example. The example name will be "FishingVideos." As you can tell, it's not really a "brandable" name. It's just a page that this purely Fishing Videos. I'm open to any ideas whether it's a total re-branding of the page, or going all in. At the moment, I believe the page is seen as just a video page, but my goal is for it to become a brand that people are emotionally invested in. I hope that makes sense.
My end goal is to be able to monetize this account. The niche I'm in isn't big enough for many companies to be looking into advertising on Instagram accounts. They focus more on sponsoring personal brands. The idea I have in my mind is to turn this account into a brand that people believe in and start to develop products/services to monetize it to the audience. Of course, that might not be the ideal path to take. That's why I'm here to get some new perspective.
I am very new to this, so I am open to any thoughts or advice that you may have! Thank you for your time!