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Share Your Opt-In Page Conversion Rates

by showpage
12 replies
What's the industry standard for opt-in conversion rates? What are your experiences?
#conversion #optin #page #rates #share
  • Profile picture of the author Anonymous Affiliate
    Anything above 30% optin rate is very acceptable.
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  • Profile picture of the author TommyBussey
    I agree with AnonymousAffiliate...30% is a pretty good standard.

    When I first started I was at 17%, but (just under 1 year later) my squeeze pages convert at no less than 45%.

    Just put some elbow grease into it and you'll do fine

    Also, you need to make sure that you work very hard on your e-mail open rates and click thru rates. That's what will make or break your e-mail marketing (besides being cool to your list so they respond well to you )

    Send me a PM if you'd like some help with your squeeze page.

    - Tommy
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  • Profile picture of the author Desmond Ong
    My highest was 49%. (IM niche)
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  • Profile picture of the author SolomonHuey
    Is there really an industry standard? For me it just depends on how I'm getting the traffic.

    I have anywhere from 5% - 90% optin rates (and lots in between) ... more dependent on where I'm getting the traffic from.

    Of course quality of the squeeze page is important too, but just thought I'd add that traffic sources need to be considered too.

    Solomon Huey
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    Having Trouble Getting Traffic [YOU]?     - My Blog - EliteSafelist - FastActionAds

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  • Profile picture of the author Kenneth Fox
    Never stop testing different elements of the
    optin page and it will get better and better.

    On some of my squeeze pages I get up to
    50-60% optin rates. On others I get 30-40%.
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  • Profile picture of the author Jonathan Mizel
    Industry standard? Even if there were such a thing, who cares what others get? Focus on what works for you rather than trying to benchmark a metric half the people keep secret and the other half lie about.

    The thing with opt-in rates is that, as Solomon said, after a certain point it has more to do with your traffic source than what's on the page. That's assuming the squeeze is clear, has a good headline, offers a premium (or qualifies the prospect), and loads fast.

    Take this biz-opp opt-in page for example... Home Income Jobs | Make More Money Working From Your Home Computer | Work at Home

    I have tested this with dozens of traffic sources and the opt-in rate varies from .4% (CPV traffic) to 32% (rented email list) to over 60% (my own list). Banner traffic alone varies from 3% to 15%, depending where the ads run.

    Jonathan
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    Your First Paid Traffic Campaign
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  • Profile picture of the author showpage
    "Industry standard" - okay, poor choice of words.

    I just wanted to know what kind of conversion rates can I expect/hope for.

    Anyways, thanks for the numbers guys.
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  • Profile picture of the author paulcoman
    What about conversion rate from Adwords?
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  • Profile picture of the author joaquin112
    For me it's between 20% and 60%. Traffic from e-mai lists converts best at 50% +. Traffic from SEO converts the worst at 20% - 30% and that's after a ton of split testing.
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  • Profile picture of the author hustlinsmoke
    I have some very specific niches and I can get well into the eightys, I have some very broad niches and can get below 5 percent.

    Don't think I could ever say there could be an industry standard unless you were niche specific, then maybe.
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  • Profile picture of the author Stuart Walker
    Depends on how you're getting people to opt in. If you send them to a blog and simply ask them to subscribe for updates with no bribe then 10% would be acceptable.

    If sending to a squeeze page and bribing them to join then you'd be aiming for over 50%.

    But remember it's about the quality of subscribers not just the number you're getting onto your list. There's no use having 10,000 subs if 9,000 of them don't open your emails.
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