Re-Trying WF... (kind of long, sorry)

by DallasL 6 replies
I have to admit that I had gotten kind of sour on this forum, and had mostly stopped coming by. It seemed like a waste of my time. As a newb, it seemed like a really hard group to break into, and I didn't really feel that I had all that much to offer in terms of experience, so I was pretty quiet (and no, that didn't help, I know).

But after some unbidden prodding by a somewhat well-known ghostwriter turned Internet marketer, I came by again, and saw the "how bad do you want success?" thread, and the post here below, and I got to thinking that maybe I have been denying myself a good resource.

So I'm going to take Neil up on his challenge:

Originally Posted by Neil Morgan View Post

Wanting success is a great start.

Now create another thread where each person who has posted can post the specific details of EXACTLY (specific tasks) what they're doing to:

- create or source a product to sell/promote
- build a quality web presence that converts
- build a list
- drive targeted traffic
- measure their success

1. Post as often as you want. In each post, tell us EXACTLY what you've just done, what you're going to do next, and by when. Ask for help when you need it.

2. Go back to 1.

Do that, and your dreams will come true.

Cheers,

Neil
As you can see from my sig, I actually DO have a real product. I've been told (by the aforementioned ghostwriter) that the book is not too bad.

I'm learning to drive traffic via articles, Hubs, Lenses, Knols etc, and I'm building a list. Slowly, but it's growing.

My biggest problem is that the sales page conversion rate is effectively zero; two sales for almost 1000 visitors. I wrote all the copy myself, and until just the other day the only comments I've ever gotten on the copy were along the lines of, "This is your first sales letter? Really?" Which has done nothing to increase my conversion rate. John Rhodes actually gave me some constructive criticism, and I'm working on improving the copy based on his comments. I'm a little out of my league with it, but I'm trying ( I did just go ahead and sign up for AWAI's copywriting course). I do enjoy writing the sales copy; I'm just not very good at it yet, apparently.

I have analytics all set up and I know where traffic is coming from (EZA and one affiliate site, almost exclusively), and I'm working on building out my AR mail campaign (I've sort of struggled with that too, so it's pretty ineffective). And I've got a project out there for some more articles to be written. I've kind of run dry on that in my mind for a bit. The keywords are there; I'm just repeating myself now. Time for a fresh perspective.

I've found that I really dislike building Lenses and Hubs and such; I probably should outsource them, because I know you don't do as good a job on things if you're not really fond of what you're doing. It just seems like I'm writing the same article over and over and over... But I'd actually like to get to the point where there is some income coming in to support stuff like that, instead of constantly bleeding. The wife (that's her beautiful face on the sales letter, btw) is understanding, but even her patience wears thin after a while...

So, I'm kind of running down here, but that kind of covers where I am. If anyone has any suggestions, fire away.
#main internet marketing discussion forum #kind #long #retrying
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  • Profile picture of the author Tsnyder
    Here's a suggestion I believe will increase your conversion rate...

    Your audio autoplays but I didn't know that because I have headphones
    plugged into my laptop... but not on my head... so no sound for me.

    Just as I was clicking off the page I caught a glimpse of the audio controls
    up there in the corner. Before noticing that I thought your copy was pretty
    thin... not nearly enough info to get someone to opt in.

    After noticing it I clicked back to the page and listened. I still think the
    copy is a little thin. Not enough benefit packed info to justify giving up
    my contact info.

    In any case... I'd make the audio controls more obvious so people with
    headphones lying on the desk don't miss it.

    Tsnyder
    Signature
    If you knew what I know you'd be doing what I do...
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    • Profile picture of the author DallasL
      I've thought on and off about just sending people straight to the sales letter and add a popover. Do you think that would be better?
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      • Profile picture of the author theredcell
        I can definitely understand your frustration and it is difficult when you think that you have to be a great copy writer, web designer, SEO guy, etc...

        I took a look at your pages and this is something that stands out to me on your medical transcription page:

        Too many colors on you site, everything has a different background color
        Breakup your text with either graphics or sub-headlines in your articles
        The headline has pop a little more, make it benefit driven

        As far as your capture page, I think its pretty good. Have you tested different headlines? Did you try to make your second line "you're about to discover all the benefits of starting a successful...." a headline test?

        Anyway, you're over the big hurdle most people can't past and that's getting started. You have your site up and now you just need to test. Remember the basics: Test, test, test


        Jose
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        • Profile picture of the author Platinum Matt
          The NUMBER 1 BIGGEST problem with that sales page - and if you sort it out you WILL get improvements is the headline...

          It goes on way too long before I have ANY clue what your site is about or what you're selling.

          Rework that headline (i.e. change it 100%) and you'll notice a difference.

          Also, the header graphic looks pretty bad, I'd remove it and have NO graphic rather than fly that... it takes away from your credibility.

          Hope that helps.
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  • Profile picture of the author Simon_Sezs
    >>>>NOT AN EXPERT COPYWRITER<<<<

    Saying that up front, I have to agree that the header looks pretty amateurish.

    After looking and listening to this, I have absolutely no idea what you are selling. Is it a book? A set of videos? An audio course? What is it going to show me how to do? Where are the bullets? The headline loses itself in a sea of colors and I am totally distracted by the mp3 button on the right (I would probably place it centered under the headline.

    If your conversion rate is that low, you should really start to split test to increase the conversion rate...test colors, headlines, move things around.
    Signature
    "Either write something worth reading or do something worth writing." Ben Franklin
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    • Profile picture of the author DallasL
      Originally Posted by theredcell View Post

      Too many colors on you site, everything has a different background color
      Breakup your text with either graphics or sub-headlines in your articles
      The headline has pop a little more, make it benefit driven...
      Originally Posted by Platinum Matt View Post

      The NUMBER 1 BIGGEST problem with that sales page - and if you sort it out you WILL get improvements is the headline...

      It goes on way too long before I have ANY clue what your site is about or what you're selling.

      Rework that headline (i.e. change it 100%) and you'll notice a difference.

      Also, the header graphic looks pretty bad, I'd remove it and have NO graphic rather than fly that... it takes away from your credibility.

      Hope that helps.
      Originally Posted by Simon_Sezs View Post

      ...After looking and listening to this, I have absolutely no idea what you are selling. Is it a book? A set of videos? An audio course? What is it going to show me how to do? Where are the bullets? The headline loses itself in a sea of colors and I am totally distracted by the mp3 button on the right (I would probably place it centered under the headline....
      Wow. Lots of things to work on. Thanks so much for that honest feedback. I have been testing, but with no success so far, since I have only had my own ideas to go on, and had seen no changes.

      Again, thank you. I know that it can be hard to criticize someone else's baby, but this is meant to be helpful and I appreciate it.
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