I've looked around and even reached out to product vendors for clarify on this as it seems to never be discussed. Vendors often put out JV pages with big cash prizes in order to attract quality affiliates for a launch but it is unclear how the prize incentives are backed for the contests. Does it come out of the vendors own pockets as part of the cost factored into launch promotion or backed by sponsors that invest in the Internet Marketer? Some contests have a minimum sales require which kinda makes sense as the vendor would have gotten paid and therefore gives the winners their cut. Looking through many JV pages it seems many of them have no minimum sales required so I don't know if that is just a sure thing for those sellers because of a proven track record? I'm also curious and this is never talked about in any training I've taken on product creation or affiliate marketing but if an a new vendor launches a product how can they attract quality affiliates to a launch if they don't have enticing big cash rewards on their JV page? Unless the vendor has something to provide of value such as quality launch bonuses who can a new vendor be successful out of the gate?