Google Tag Manager Tracking

by Ken16
0 replies
Hi Everyone,
I'm new to the digital marketing realm and just created a new position for my company to help bring a lot of advertisement in house. They've been gouged on pricing from an agency for years and after cutting ties with them we realized we had a lot of opportunity. We began working with a new agency temporarily to get a few aspects of marketing under control. Our new agency is able to utilize GTM to track application view, starts, and completes through display, social, and search. I can see the tags and kind of infer that we need the Campaign manager in Google Marketing Platform to view the completes and tracking. Can anyone provide any insights into this and to what products we need to be able to see what they see?
#google #manager #tag #tracking
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