I am setting up a website that allows race drivers (mostly kart racers) to design their own custom helmet graphics designs - online with a visual builder.
I am offering free templates and also paid templates and offer to "buy out" the configured designs from the database.
I am not sure how to do the marketing, how to bring more people, targeted people to visit the site.
Solo ads are more for internet marketing niches as I see. How about influencers? Never tried, but might be a good option?
I tried Facebook ads, but did not really bring the results, no sales generated - I'm sure I was not targeting correctly, advertising to the right market, etc.
thanks for your suggestions in advance!