Especially if you are a blogger or a content marketer. Today in the main forum is a post about mistakes newbie content marketers make. But let's back up...
A lot of advice here is aimed at newbies, starting IM, and a lot of BUILD a blog, CREATE a list, DEVELOP relationships.
Here is a different take. Sell PRODUCTS which require no support, no interaction, no need to even know who buys it, and forget the whole build a relationship idea.
The problem with the concept is TIME. It takes time to build a relationship, and if you interact with your customers, that eats up your time too.
Nothing wrong with the idea, and it is probably necessary if you blog, have a group or Facebook group, a forum, sell content or services...
BUT, for the newbie, really a consideration of simple PRODUCT selling might be the faster, easier choice.
I don't have any relationship with ANY toilet paper mfgr, and if in need, brand nor price mean a thing.