Marketing, what to do next?

12 replies
What we do: Debt collection for companies with international sales.
Our customer: decision makers in companies with international sales and with a turnover under 200 000 000 Euro.

Challenges: One challenge we have met is to actually find the companies with international sales.

We already have customers from SEO, AdWords and adword retargeting and want to know what marketing channel you think we should use next?
#marketing
Avatar of Unregistered
  • Profile picture of the author SEOBonds
    you can simply
    - build email list of your target customer and company then start email marketing
    - focus on face to face interview and send Representative to make new customers and deals
    - since you already get customer why don't make some offers and deal for them this will attract more customer for your business
    {{ DiscussionBoard.errors[11492018].message }}
    • Profile picture of the author johanodd
      Hi SEOBonds,
      Thank you for the great advices. I have one additional question about the face to face interview, how would you do this?
      {{ DiscussionBoard.errors[11492140].message }}
  • {{ DiscussionBoard.errors[11492033].message }}
  • Have you ever done any fishing at all in your life? You don't just throw a hook into the water hoping that you might catch fish. If you do it that way, you never catch anything.


    You need to put a bait on the hook to entice the fish. The fish see or smell the bait and come to it. They start eating the bait and you catch them. You may keep on fishing at the same spot for a long time before you call it a day because there is now a school of fish attracted by your bait.

    It's also like dating a girl. You start off with taking her out to the movies, for dinner, etc before you can sleep with her under the same blanket.

    Offer something very cheap, but most preferably for free to your customers first in exchange for their names and email addresses. That's the bait. That bait should always be more than 99% related to your target niche. Don't give them free USB memory sticks when you are selling bread. You might consider giving them free buns instead. Free USB memory sticks are for the computer hardware guy.

    Why do you need to collect emails of customers interested in your target niche? It's because email marketing is KING. In their recent research, the Direct Marketing Association found out that email marketing yields an estimated 4,300% ROI. Every dollar spent on email marketing gives a return of about $44.

    In addition to email marketing you should also do Facebook Ads, Instagram Ads, Youtube Ads, etc. You should have a mixture of free and paid ads. I hope this helps.
    {{ DiscussionBoard.errors[11492180].message }}
  • Profile picture of the author KinneyJ2014
    Originally Posted by johanodd View Post

    What we do: Debt collection for companies with international sales.
    Our customer: decision makers in companies with international sales and with a turnover under 200 000 000 Euro.

    Challenges: One challenge we have met is to actually find the companies with international sales.

    We already have customers from SEO, AdWords and adword retargeting and want to know what marketing channel you think we should use next?
    Do the Opposite

    Seinfeld's friend George isn't the only one who can succeed in life by doing the opposite of his first impulse. If you feel stuck, then probably what you've been doing up until now isn't working too well.





    Rather than doing something completely unrelated, put some thought into it and find something about what you've been doing that you can reverse.
    Signature
    Set S.M.A.R.T. goals
    {{ DiscussionBoard.errors[11492227].message }}
  • Profile picture of the author EPoltrack77
    yeah I like the idea of building an email list or a warm traffic supply. This way you are leveraging your marketing efforts!
    Signature
    Working to achieve higher results...
    {{ DiscussionBoard.errors[11492242].message }}
  • Profile picture of the author Randall Magwood
    Direct mail? Using SRDS?

    Is there a magazine or website where your targeted prospects visit often? If so, offer them a free report that agitates their problem, and offer your service as the solution.

    Or you can try a social campaign on LinkedIn. Check to see if media buys exist for this niche.

    Do you already have these kind of customers but are looking for more? If yes, where did you get THOSE customers from? Are there sites or publications that are similar to where you got your current clients from?
    {{ DiscussionBoard.errors[11492273].message }}
  • Profile picture of the author johanodd
    Hi Randall,
    Very helpful but for my understand,
    What Did you mean with "Direct mail? Using SRDS?"?

    Linkedin is a channel I will try, how would you do linkedin if you were me?
    {{ DiscussionBoard.errors[11492394].message }}
  • Profile picture of the author oghenk
    You must use social media ads, such as Facebook Ads, Twitter Ads, and Youtube Ads.
    {{ DiscussionBoard.errors[11492408].message }}
Avatar of Unregistered

Trending Topics