Programmed pretty cool pregnancy calculator... now what?

5 replies
Hello,

I am a programmer without much of experience in online marketing.

I built a pretty cool (in my opinion) pregnancy due date calculator which makes no money at all.

Somewhere on this forum I read the statement that "AdSense is the very last option one should consider in online business. AdSense is all you have when nothing else works." In my case AdSense is all I have. I tried adding CJ, ShareSale affiliate products but there were no results, not even one sale.

Any advice on what can be good traffic and monetization development strategies for this website?
#calculator #cool #pregnancy #pretty #programmed
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  • Profile picture of the author Kay King
    Here's the problem I see - you have created an app that does something that can be done with a simple calendar.


    To me - that would be an 'add on' to a site featuring pregnancy or baby products....much as the mortgage calculators are add ons on financial sites. Trying to build a site around that app may not be a workable plan. Just my take on it.



    The link above doesn't work as you left off a colon after the http...
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  • Is there a location online where all they talk about is finding a "pregnancy due date calculator"? Or trying to find ways to determine when their due date will be?

    I'm guessing you created the product before finding the market. You're on the verge of creating a new niche - which can be very expensive. You might want to switch niches, or sell something expensive to these group of people.
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  • Profile picture of the author Jeffery
    Originally Posted by duedate View Post

    Hello,

    I am a programmer without much of experience in online marketing.

    I built a pretty cool (in my opinion) pregnancy due date calculator which makes no money at all.

    Somewhere on this forum I read the statement that "AdSense is the very last option one should consider in online business. AdSense is all you have when nothing else works." In my case AdSense is all I have. I tried adding CJ, ShareSale affiliate products but there were no results, not even one sale.

    Any advice on what can be good traffic and monetization development strategies for this website?
    Congrats on developing your first product and putting it online.

    You tried to sell the calculator from your website using different affiliate networks and had no sales.That may be because similar calculators are free! It stands to reason that a person, especially a seasoned business owner, already knows and has one of the free calculators on their own website.

    In our business we do our Market Research and determine the Demand for a product before we attempt to sell. In your case, it is apparent that you did not do any research. A basic way to do the research is to search for the product in Google, i.e. free script pregnancy due date calculator. Try it yourself and you will find a lot of free scripts for websites as well as a lot of free apps.

    The research reveals a product free and readily available in the Health Industry. It happens to be in a saturated market as well.

    A seasoned Internet Marketer (IMer) would not advise a developer to build the calculator for profit.

    It could possible be part of a suite of tools in the Health Industry >> Pregnancy niche, but you again would need to do your market research.

    Good luck.
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  • Profile picture of the author savidge4
    I agree a whole lot with what Jeffery has said.. a whole lot!

    but, lets turn lemons into lemonade shall we?

    You have a calculator that determines the approximate date of birth. Cool enough. So WHY does someone want to know this? because they are pregnant correct? we can more than safely assume the WHO in this.. a pregnant woman no? so now we have some amount of targeting. Pregnant women.

    So they have determined they are pregnant. They are figuring out how pregnant.. so we can make another assumption here that it would be EARLY in the pregnancy. What step comes next? Are they buying clothes and strollers and car seats and cribs yet? probably not. So WHAT are they doing? why don't we start with EASY.. they are thinking about Baby names. They are wondering if it a boy or a girl. There are PRODUCTS that provide answers to both of those issues.

    Names.. there are books that could be sold. YOU could buy a baby name app, reverse engineer it, and release it as your own, with in app purchasing

    Gender... there are pee tests for this that you could sell. there are baby Gender apps, again reverse engineer and place product ads in there.

    What gets REAL interesting... YOUR app would give you a clue of WHEN the baby was to be born.. so you could change the offers accordingly once you did some research to determine when parents buy certain items.

    And then depending on how bad ass a programmer you really are there is the variable of WHERE. Giving advertising networks access to your app that allows them to geographically pitch based on location OMG.

    I have just walked you through what I call the 5 w's and an H formula. WHO WHAT WHERE WHEN WHY. From now on when you decide to create an APP... have answers to those 5 elements before hand.

    And really don't think I forgot the H HOW are you going to take action on the information I just gave you?

    Hope that Helps!
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  • Profile picture of the author thejames
    Try mobile ad networks like admob to monetize your traffic. I'm assuming it's a free app so you should study more about App Store Optimization (ASO) to get more organic traffic and downloads.
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