I'm managing the social media marketing and sales for a shoe brand in Australia.
My google analytics & facebook pixel are showing a great increase in repeat/unique website visitors but the sales have not increased (gone down if anything)
BUT, the sales on an external site my shoes are listed on (particularly www.theiconic.com.au) seem to be increasing exponentially.
1) Is there any way i can prove that the sales on the iconic are a result of the traffic our social media marketing efforts are bringing?
2) Am i able to track what website/URL is being visited right after visiting my website?
I'd appreciate any feedback or help.