Tracking sales made through external site(s)

by Mak10
5 replies
Hi all,
I'm managing the social media marketing and sales for a shoe brand in Australia.
My google analytics & facebook pixel are showing a great increase in repeat/unique website visitors but the sales have not increased (gone down if anything)
BUT, the sales on an external site my shoes are listed on (particularly www.theiconic.com.au) seem to be increasing exponentially.

1) Is there any way i can prove that the sales on the iconic are a result of the traffic our social media marketing efforts are bringing?

2) Am i able to track what website/URL is being visited right after visiting my website?

I'd appreciate any feedback or help.

Thank you!
#external #made #sales #sites #tracking
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  • Profile picture of the author Steve L
    Do you own the external site? If not I'm afraid this tracking isn't possible unless you coordinate with the owner of that site.
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  • Profile picture of the author Randall Magwood
    Originally Posted by Mak10 View Post

    1) Is there any way i can prove that the sales on the iconic are a result of the traffic our social media marketing efforts are bringing?
    To prove you'd need to ask the webmaster of iconic if they're willing to share statistics about their sales and their referrer of sales. Is it possible that the URL that you created had a redirect code within the page?

    Originally Posted by Mak10 View Post

    2) Am i able to track what website/URL is being visited right after visiting my website?

    This is out of your hands at this point, unless you have a tracking code or redirect code installed on the webpage.
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  • Profile picture of the author Oziboomer
    Are you direct linking out to iconic from either the website or social?

    If you are direct linking to iconic are you using and link tracking tools like Rebrandly or JotURL for example?

    If you are building specific tracking links for each of your posts you can capture some of the data in reports that are generated.

    Also depending on how you set up the link you can drop different pixels on the way through?

    Also are you using UTM codes on your links?

    JotURL has an LTD going on appsumo at the moment but you may like to compare a few link tracking and management tools like Clikmagic, rebrandly JotURL for example to understand some of the capabilities.

    So those things are for the online side but are you doing anything from an offline method to track?

    Do you have control over the packaging of the shoes and can you add an insert into the shoebox?

    If so you could easily add a survey card link with an incentive.

    For example.

    You OFFER something like 7 lucky respondents will win a free pair of your brand shoes for just completing the survey.

    This is printed up on a big card and on top of the shoes in the box.

    Have a link to an online survey where they can tell you how they found out about your shoes along with other data you want to gather like what they think about quality, price, style, brand etc - let them tell you.

    Track the results and drop another pixel

    When they submit the survey you capture their name and email and make another quick offer to give them a bonus percentage off coupon if they share your survey with their friends on social.

    You can use something like woobox, gleam or shortstack to run the survey and the contest including the drawing of the winners.

    You can drive the purchasers from the iconic back to your web store via this process.

    Hope that helps.

    Best regards,

    Ozi
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    • Profile picture of the author Mak10
      Hi mate, thank you so much for your thorough reply. I appreciate you taking the time to do so you have brought up some good points.
      However, i am not direct linking to The iconic. Quite the opposite actually.
      I would like to know if there is a way to track what site people are visiting directly after visiting my site. I have been advised that it is possible through google tag manager/google analytics but i can't seem to understand further into it.

      Do you know of this?
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      • Profile picture of the author Oziboomer
        Originally Posted by Mak10 View Post

        Hi mate, thank you so much for your thorough reply. I appreciate you taking the time to do so you have brought up some good points.
        However, i am not direct linking to The iconic. Quite the opposite actually.
        I would like to know if there is a way to track what site people are visiting directly after visiting my site. I have been advised that it is possible through google tag manager/google analytics but i can't seem to understand further into it.

        Do you know of this?
        There isn't a way to do it with GA but if you are using remarketing you can set advertisements to be shown on some of the websites where you might think they are going.

        If they are clicking external links you have set up to go to a variety of other websites then you can track the clicks on those links and in some instances frame the site they are visiting.

        You can use call to action links in some of those circumstances where you still show a link with a call to action on top of the site they have visited via clicking a link on your site. You need some of the link tracking tools I mentioned previously to do that sort of link and it doesn't work on every site so you need to test before utilising the framing strategy.

        If they are just typing another website into their browser rather than clicking one of your tracked links then the only way to reach them is via retargeting.

        Best regards,

        Ozi
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