I'm the president of a small Internet security company here in New Jersey. We've been around for a number of years, but haven't done much with the press and marketing of our products. We've been out of the consciousness of people in our industry. We've been focusing on our customers and organic growth through referrals.
Now we wish to reach out to the press in our industry and start to bring in new business.
The problem is how what to say to press people in our industry to explain the reason for our marketing push.
How can we make people aware of our business and products when we have nothing new to announce and aren't a new company? How can we create buzz for a product that's new to our audience, but not itself new?