Is offering resale rights a viable offer today

8 replies
Hey, folks...

Many years ago, Allen Says, the original creator of the Warrior forum, had written an ebook.

It was called:

"Private Posts Volume 1: Cut Throat Tactics On The Fast Track To Wealth."

In one of the chapters, he mentioned he didn't like offering "products" - instead, he was offering resale rights to the products.

That way, he was turning that product into an "instant solution" or "business in a box" and people where buying that "modified offer" much more easily.

My question is:

Is this still a viable strategy today? Especially when you consider our industry is under a lot of scrutiny - especially for those who sell "businesses in a box."

Maybe there's a way to still offer something like this, but add the proper disclaimers?

What do you think?

Thanks!
#offer #offering #resale #rights #today #viable
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  • Profile picture of the author Oziboomer
    Look at all the big SAAS launches on JVZoo and you will see they almost always have a resell rights offer as part of their Upsell pathway.

    Some might just sell the idea of setting up a business to onsell the product of the software but these types of offers are very common and a good way to add a high ticket purchase to the back end of any offer.

    You will always have diminishing numbers of conversions as you take someone through a multi-part sales funnel so it is vital to have a few higher offers that people who are just shiny object addicted just going to click because they believe the future pacing you have created in the offer.

    I think the resell rights is still a viable component if you know how to position it to extract the right value.

    Best regards,

    Ozi
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  • Profile picture of the author perneali45
    Hey, Ozi - what's up, mate?

    I see your point and agree with you.

    I have seen such offers for resale rights to SaaS - but typically they offer them as an "Agency License." Meaning, they will still host everything (SaaS and even the salespage for it).

    In my initial post, I was referring to creating a product like a video course and then selling the resale rights to it. After that, it would be up to the buyer to upload the salesletter and product to their host.

    My thoughts:

    1) Generally, this happens: Those who take the time to create an exceptional product will want to control it. Those who create a product to just sell resale rights to it tend to create a so-so product and just focus on selling the "opportunity" of reselling the thing. But those who create this "so so" product probably couldn't sell the product itself as the front-end of the funnel, because it wouldn't be unique or noteworthy enough.

    2) I think it's important to have a very clear vision of what type of offer we are trying to create. Which brings me back to my initial question: Would it be prudent to have a resale rights offer on the front-end? Again, "authorities" seem to hate businesses in a box.

    Thanks!
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  • Profile picture of the author Jeffery
    Of course offering resale rights on the front-end is a viable offer today and will be tomorrow. It does not matter if it is for a single product like an eBook, agency, biz-in-a-box and even a rock in the box.

    I create products for a living that will never have resell rights and I create products only with resell rights. In terms of "number of sales" the resell products always take the lion's share of the market.

    That is the most ridiculous question I have seen posted in a long time and there are a ton of ridiculous questions on this forum. What is really ridiculous is an marketer ask the question. Non-marketers would ask that question and people that simply want attention.

    Your next statement will probably be something like "but I meant this or that or something other" i.e. just another way of back peddling,

    Ozi was over your head, but you are so rooted to your own proverbial ground that you could not see he answered your question and more.
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  • Profile picture of the author perneali45
    Thanks for the response Jeffery...

    You mentioned that resale rights take the lion's share of the sales (when you create offers).

    So then, how come I not see any product launches that offer the resale rights on the front end?

    Thanks!
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    • Profile picture of the author Jeffery
      Originally Posted by perneali45 View Post

      Thanks for the response Jeffery...

      You mentioned that resale rights take the lion's share of the sales (when you create offers).

      So then, how come I not see any product launches that offer the resale rights on the front end?

      Thanks!

      See tradebit dot com for hundreds of those products.


      A product creator that creates products with resell rights means affiliates have already been contacted to resell the product. The affiliates are also product creators and you often see their products that compliment your own product on the backend of the campaign. There is an unwritten agreement in this business you never compete with your affiliates.


      The trick of the trade is to make a plan between your own business and your affiliates before the launch of the campaign. The end result is your business is part of a larger network of product creators and an army of affiliates. I think Allen also coined the term "army of affiliates" and eludes to it in his works.
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  • Buy the product for $97

    Get resale rights of same product for $497-$997

    I do this myself, always making sure I'm getting extra cash for the same product, with no extra work on my part. However, it's important you have stipulations in place so the integrity of the product is upheld, and only a certain amount of copies are sold... to the right people.

    That's what I do anyway.
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    • Originally Posted by Declan O Flaherty View Post

      Buy the product for $97

      Get resale rights of same product for $497-$997

      I do this myself, always making sure I'm getting extra cash for the same product, with no extra work on my part. However, it's important you have stipulations in place so the integrity of the product is upheld, and only a certain amount of copies are sold... to the right people.

      That's what I do anyway.
      This is an old school method that still works. And it's the simplest for both marketer and consumer. One of the stipulations could be that you have the rights to sell it online, but you CANT sell it on Ebay or Kindle, etc.

      Another stipulation could be that the minimum price you can sell it for is $97. (just using Declan's example).
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  • Profile picture of the author IGotMine
    Those who create a product to just sell resale rights to it tend to create a so-so product and just focus on selling the "opportunity" of reselling the thing.
    It depends on who you deal with. There are people who offer junk in every market. I've used a lot of high-quality PLR over the years. I always chuckle when people lump all resale rights products in the junk category. It shows they don't have a clue.
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