I would like to start doing content marketing. This means creating content that generates goodwill and also sells.
Frank Kern talks a lot about this, and I really like the way he does things.
Here's the problem: I'm a big time introvert and don't enjoy being a "celebrity". In other words, I don't like being the "face" of the company.
Also, if I decide to sell my entire business down the line (along with the content I had created), I obviously couldn't sell myself along with it.
I have seen popular blogs that aren't created by one person but by an entire team. Examples:
Each post on these blogs is written by a specific "author" (who has a first and last name). I imagine this helps readers connect to the "brand" more easily.
Now, I want to do content marketing in a specific way, and don't want to outsource this to "blog authors." I will create the content myself.
My question is: How can I do this without appearing to be the "author"?
One solution I have come up with is to have a generic name for my domain, Youtube channel, Facebook page etc. For example, not "John Doe" but "Best Widgets Online."
And then, I wouldn't identify an author anywhere.
There are some successful Youtube channels that provide value and people love them - without really knowing the name of the video creator. Example:
Their very description is "The School of Life is a global organisation dedicated to fostering emotional well-being..." (organisation - not specific person).
Do you have any thoughts on the above?
Thanks in advance!