I'm creating a course to sell online. I'm using teachable from a recommendation I found in this forum (thank you!) and I'm happy with their product so far. Sure, they earn a little commission on each sale, but they make your course look professional and legit.
I'm debating between:
1) Putting everything I can into the course and making it 100% satisfactory (to me) before publishing it online and marketing it.
2) Publishing something like a beta version and making modifications, edits, additions to the course over time to make it a complete product that can also earn more.
I understand that answer may seem obvious. It's always seems more beneficial to make a better product. I get that. However, a course can take a long time to create, and I'm wondering if any of you have created a beta course for a lower price and then made adjustments, additions, tweaks before publishing the complete course with a higher sale price? The goal would be to start earning income, but also getting valuable feedback along the way.
I've learned it's important to read your audience. The product we THINK is great may not be what consumers think is great....consumers may LOVE the product if it was a different color, shape, texture etc. Some people get so fixated on their own idea and waste so much time developing something people don't want.
I just don't want to spend months developing a course and find out consumers are looking for something slightly different.
For example (only for example and not my actual intention):
A) The "ok" version of the course (e.g 2 months to make) includes 10 short professional videos. ALL the necessary information is found in these videos and students can get the desired outcome with these videos....$47
B) The complete version of the course (e.g. 8 months to make) includes the same 10 short videos, a couple supplementary videos, a couple bonus videos, an action-taking worksheet for each video, a resource pdf, a plan of action calendar customized around the course etc....$97
A year from now, I'll have a course for $97 either way. The question is, should I publish a beta version of the course and work up to the full course? or just spend time focusing on the complete course and make tweaks after that according to student feedback?
Additionally, would you charge the $47 beta group an extra $50 for the complete course? or give it to them as a thank you for being an early supporter?
Thank you in advance for your feedback. I'm looking forward to your thoughts on this!